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[ BLOG / AUTHOR ]

Shilin Song

38 articles.

All371New WeChat features256WeChat news54WeChat guides & tips45China Digital News20China Market Analysis16Red/Xiaohongshu Marketing11Douyin7Tmall5Social Advertising2Events1Bilibili Marketing1

02 AUG 2022CHINA DIGITAL NEWS

Pet Economy grows faster than “Human Economy”: a new opportunity in the post-covid China

Pet Economy is growing in China. During the 618 Mid-Year Sale in 2022, Tmall Pet Industry GMV grew by 19% compared to last year, reaching 2.7 billion CNY (~ 400 million USD). What does…

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13 JUL 2022RED/XIAOHONGSHU MARKETING

Red(Xiaohongshu) Marketing: Opportunities and Suggestions for Niche Bag Brands

06 JUL 2022RED/XIAOHONGSHU MARKETING

How Fashion Brands Leverage Red/Xiaohongshu: Content, KOLs, and case study

29 JUN 2022CHINA DIGITAL NEWS

RED (Xiaohongshu) Trends 2022: emerging trends in Fitness, Fashion & Beauty

24 JUN 2022CHINA DIGITAL NEWS

China’s 618 Mid-Year Sale Results: Live streaming eCommerce Revenue Grows by 124%

08 JUN 2022CHINA DIGITAL NEWS

China Case Study: How to build a brand from 0 to 300 million revenue with social media?

31 MAY 2022TMALL

China’s 618 Mid-Year Shopping Festival 2022 first results: Skincare and Beauty continue to thrive, Fashion slows down

24 MAY 2022CHINA DIGITAL NEWS

JD Group Income Grew by 18% in Q1; Partner with Shopify to capture cross-border sellers

17 MAY 2022CHINA DIGITAL NEWS

Xiaohongshu/Red Pushes “Account-Store Integration” to drive In-app Conversion

11 MAY 2022CHINA DIGITAL NEWS

China’s trendy eCommerce App Dewu (Poizon) Bets on Video Content

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