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Case studies

Work for Western brands in China, across consulting, social operations and offline operations.

Media intelligence, empowered by AI

Our team analyzed more than 1 million articles with our in-house AI social listening tool, to uncover weak trends for Louis Vuitton in the Chinese market.

Louis Vuitton monogram luggage stacked on a trunk before the karst peaks of Zhangjiajie
ARTICLES ANALYSED
1M+
EXPERTS INTERVIEWED
50+
WEAK TRENDS IDENTIFIED
23+
CORE RECOMMENDATIONS
8+

A new China narrative in upscale fashion

Every day, we make Marimekko stand out in a competitive market, with pop-up events, Tmall ads and growth on Red and WeChat.

Five models lying in a circle on a pink court, wearing Marimekko print apparel
FOLLOWERS, YOY
+140%
ENGAGEMENT, YOY
+200%
FASHION SALES, YOY
+152%
TMALL PAID ROI
10+

Localizing content to increase brand desirability

For De’Longhi, we build localized videos and photo assets on real customer data.

ARTICLES IDENTIFIED
120,000
TRENDS IDENTIFIED
12
DELIVERY COST
−70%
DELIVERY SPEED
3×

Understanding perception to shape brand positioning

We combined in-depth influencer interviews with large-scale data analysis to assess Tory Burch’s brand perception in China.

Cici Xiang at a café on Shanghai’s Yuyuan Road, wearing Tory Burch’s red Lunar New Year rabbit sweater beside a matching T Monogram tote
INFLUENCERS INTERVIEWED
50
IN-DEPTH INTERVIEWS
60 min
POSTS & COMMENTS ANALYSED
60,000+
CORE RECOMMENDATIONS
8

Preparing for a luxury Tmall launch

We helped Chaumet prepare for its Tmall launch through market analysis, brand positioning and team training.

Chaumet’s Shanghai IFC pop-up boutique, with blue and gold displays and fine jewellery showcases
  • Tmall best practices
  • Positioning audit
  • Launch recommendations
  • Team training

Lower ad costs for Missoma on 618 and Double 11

We run Missoma’s ads and influencer campaigns around China’s main shopping festivals.

Close-up of a pearl choker layered over a gold coin pendant necklace by Missoma, worn with a pale blue shirt
IMPRESSIONS, 618
2.1M
COST PER ENGAGEMENT
4.0 RMB
ADS EFFICIENCY
+148%
GMV, DOUBLE 11
300K RMB

A 50th anniversary exhibition for AGATHA

We planned and ran AGATHA’s 50th anniversary exhibition, along with the online and offline campaigns around it.

Gold AGATHA earrings with pearls and red heart stones laid out on a beige jewellery tray
NEW FOLLOWERS, 1 MONTH
3,500
ENGAGEMENT, MONTH ON MONTH
+103%
KOL POSTS
60+
CAMPAIGN ENGAGEMENTS
54K

From a WeChat store to shops in Shanghai and Beijing

We have run PDPAOLA’s influencer campaigns, ads and livestreams in China since the brand arrived.

Close-up of an ear wearing a gold PDPAOLA hoop and two small stone earrings, above a paisley collar
TMALL SALES, FIRST 3 MONTHS
3.5M RMB
SALES PER LIVESTREAM
2M RMB
MONTHLY ENGAGEMENTS
24K
TMALL GLOBAL JEWELRY
No. 1

AI imagery in place of a model shoot

For Mackage’s Altay series on Red, we replaced a model shoot with AI-generated images built around a trending topic, and finished production in 9 days.

A woman and a man in beige Mackage coats standing in a snowy forest, holding a large tote bag
IMAGE CTR, VS 4% AVERAGE
5.6%
PRODUCTION COST
−82%
PRODUCTION CYCLE
−55%
POSITIVE FEEDBACK
98%

Launching a niche French brand in China

Rouje entered China with a WeChat store connected to its Magento site, and livestreams with top-tier influencers on Red and WeChat.

A woman with long curly hair in a dark floral dress, seated at a café table before large floral-print letters
FOLLOWERS, BRAND ACCOUNT
102K
FOLLOWERS, FOUNDER ON RED
128K
GROWTH VS COMPETITORS
+300%
INFLUENCER COLLAB ENGAGEMENTS
103K

A yearly market analysis for a young French premium brand

Each year we review Polène’s full digital presence in China and turn it into a prioritized list of actions, with cost estimates and impact assessment.

A model in a pale linen jacket holding a tan Polène handbag beside her face, in a dry hilly landscape
  • Tmall data & ads
  • Red growth analysis
  • WeChat & Douyin review
  • Influencer strategy

An in-depth analysis of the brand’s Tmall strategy

We analyzed Armani Beauty’s traffic, advertising and conversion on Tmall, JD and Douyin, and benchmarked them against competitors.

A red Armani lipstick against a black brushstroke on a red background
  • Traffic & GMV analysis
  • Conversion funnel
  • CRM optimization
  • Design guidelines

Revitalizing a city presence with data-driven strategies

We combined AI social listening with interviews of sales staff, mall staff, key customers and influencers to assess Maison Kitsuné’s performance in one Chinese city.

Hands stretching out a white Maison Kitsuné T-shirt printed with an orange fox
  • AI social listening
  • Competitor benchmark
  • Offline interviews
  • Store recommendations

AI-powered insights for lead acquisition

We studied what Amazon exporters in China need and expect from Google Ads, to inform Google’s narrative, training and activations.

Two hands holding a phone that shows the Google Ads logo, beside a keyboard
  • 600K data points
  • 6 social platforms
  • Sentiment analysis
  • Topic analysis

Brand awareness across Tmall and offline stores

We support Le Creuset’s omni-channel strategy in China with social content, AI videos and images, and campaigns for key events such as Chinese New Year.

Le Creuset pumpkin-shaped casseroles in orange, green, white and black among real pumpkins and squash
  • Omni-channel marketing
  • Social media content
  • AI videos & images
  • Le Cordon Bleu collaboration

AI and CGI videos that lift engagement

For HEYTEA’s collaboration with Marimekko, we produced an AI video for Unikko’s 60th anniversary and a CGI hybrid video for Red.

Two HEYTEA cups printed with Marimekko’s Unikko poppy, set on moss among white gardenias
LIKES, CGI VIDEO ON RED
10K+
ENGAGEMENT
+329%
LIKES, AI VIDEO ON INSTAGRAM
7K+
VIDEOS PRODUCED
2

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OFFICES Shanghai — Beijing — Chengdu