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[ BLOG / AUTHOR ]

Shilin Song

38 articles.

All371New WeChat features256WeChat news54WeChat guides & tips45China Digital News20China Market Analysis16Red/Xiaohongshu Marketing11Douyin7Tmall5Social Advertising2Events1Bilibili Marketing1

27 NOV 2023CHINA MARKET ANALYSIS

China Double 11 Insight: Unpacking Social Discussion on Industry Leaders

The Double 11 Shopping Festival in China has just wrapped up. Although the eCommerce platforms didn’t reveal staggering sales figures as they used to, we observe quite lively social discussions before and after the…

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10 NOV 2023CHINA MARKET ANALYSIS

Regional Dressing in Chengdu: Emerging Fashion Epicenter in China

19 OCT 2023CHINA MARKET ANALYSIS

China Fashion Frontier: Genderless Fashion Discussions Doubled on Social Media

28 SEP 2023CHINA MARKET ANALYSIS

China Fashion Trend: Maillard Style Surges with +28,900% Uptick on Social Media

15 SEP 2023CHINA MARKET ANALYSIS

Navigating the Post-COVID Handbag Market in China: Trends and Insights

08 SEP 2023CHINA MARKET ANALYSIS

Handbag Micro Trend: How Ita-Bag is Winning Chinese Female Gen Alpha

31 AUG 2023CHINA MARKET ANALYSIS

Handbag Micro Trend: Gen-Z and Millenials Embracing New Vintage Trends in China

22 DEC 2022RED/XIAOHONGSHU MARKETING

A Look into Lululemon and Maia Active’s KOL Strategy on Red (Xiaohongshu)

16 DEC 2022WECHAT GUIDES & TIPS

3 ways to leverage WeChat mini program in post-Covid China

03 DEC 2022WECHAT GUIDES & TIPS

Are Ralph Lauren and Fendi Buying Fake WeChat Views?

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