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Consulting & Audit

We combine human intelligence with big data treatment capabilities to answer any question our clients have on the Chinese market.

Human expertise

Our team relies on on-the-ground expertise to deliver fresh insights. With alumni coming from LVMH, Richemont, Google, BCG and more, we have the in-house capabilities to turn data into insights.

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Big data analysis

We purchase data from more than 20+ vetted data providers, filter it, analyze it and run it through proprietary algorithms to extract unique patterns.

Expert interviews

We nurture a rich network of contacts within luxury company C-level, tech companies, major influencers, press agencies and beyond. This community of experts helps us discover trends that are still hidden from the mainstream.

Transcript / expert network Confidential
“They buy it for the resale value, not for the logo.”
“The KOL writes the brief now. Not the agency.”
“Tier-3 decides the launch. Shanghai only confirms it.”
“The livestream is the store. The store is a studio.”
“Half our growth came from a platform we never budgeted.”

[ 01 / 05 ] C-LEVEL — LUXURY GROUP

Case studies

All case studies

Understanding perception to shape brand positioning

We combined in-depth influencer interviews with large-scale data analysis to assess Tory Burch’s brand perception in China.

Cici Xiang at a café on Shanghai’s Yuyuan Road, wearing Tory Burch’s red Lunar New Year rabbit sweater beside a matching T Monogram tote
INFLUENCERS INTERVIEWED
50
IN-DEPTH INTERVIEWS
60 min
POSTS & COMMENTS ANALYSED
60,000+
CORE RECOMMENDATIONS
8

Preparing for a luxury Tmall launch

We helped Chaumet prepare for its Tmall launch through market analysis, brand positioning and team training.

Chaumet’s Shanghai IFC pop-up boutique, with blue and gold displays and fine jewellery showcases
  • Tmall best practices
  • Positioning audit
  • Launch recommendations
  • Team training
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Contact us

Reach out for a first conversation about your presence in the Chinese market.

OFFICES Shanghai — Beijing — Chengdu