Is WeChat’s growth over?

Thomas Graziani New WeChat features

Once upon a time, there were very few social networks in China. Renren was dying out, Weibo was getting kicked in the gut by WeChat which was growing double or triple digits. Fast-forward to 2019, these days are long gone. There is now a plethora of social Apps to choose from. Is WeChat still growing in this new Chinese Internet? …

China Social Media Content Report 2019

Thomas Graziani New WeChat features

Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Let’s dig into some of its central insights. Spending on WeChat Official Account Key Opinion Leaders One of the main trends pointed out by the Newrank report is the increasing amounts of large WeChat KOL campaigns. Between 2017 and 2018, the amount …

WeChat gets even closer to becoming an operating system… and 2 other news

Thomas Graziani New WeChat features

WeChat releases 7.0.5 version Ability to minimize Mini-programs and other assets WeChat released a new version… and it is becoming even more like an operating system. The main update was the ability to minimize content into several floating windows so that users can easily add temporary tags and switch between contents. This ability existed previously limited to just one article, …

How to cross-promote between Tmall and WeChat?

Tingyi Chen New WeChat features

Let’s face it, you have to master both WeChat and Tmall in order to promote your brand in China. But most brands, even the largest ones, are struggling to perform well on both channels. Today we’ll dive into how to direct traffic and retain users between WeChat and Tmall. Why is it so hard to master both Tmall and WeChat? …

618 Sales Data 2019: Tmall growth slows down; Pinduoduo traffic up 48%

Thomas Graziani New WeChat features

The second-biggest shopping festival in China, 618 mid-year sales (named after the date June 18th), happened just a couple weeks ago. Here are 618 sales data from different platforms showing a clear growth trend and some surprising shift of power dynamic within the e-commerce space. 618 data comparison between major e-commerce platforms According to QuestMobile, the overall mobile e-commerce traffic …

What is Bilibili? A look into one of China’s largest online video platforms

Thomas Graziani New WeChat features

China’s online video market seems to be dominated by 3 companies: Youku (owned by Alibaba), iQiyi (owned by Baidu) and QQ Video (owned by Tencent). A third contender is however worth a look, from users and marketers alike: the hype and versatile platform Bilibili. What is Bilibili? Bilibili started out in 2009 as a website specialized in sharing anime’s picture …

WeChat released new “recommended products” e-commerce function

Thomas Graziani New WeChat features

Tencent is and has almost always been in a deadly fight against its arch-rival Alibaba for the domination of online payment, social sharing, e-commerce and more. The release of “recommended products” (好物圈) inside WeChat is, therefore, a major move for WeChat to move closer to e-commerce and compete against Alibaba. Let’s take a closer look at this feature. What is …