Amazing SaaS companies on WeChat

Tingyi Chen New WeChat features

Last week during the WeChat Open Class, I met with 2 mind-blowing software as a service (SaaS) companies that built their product under the WeChat ecosystem. Qingcheng Tech  Around 2 years ago, I noticed most gyms I know around Beijing started to use the same system to handle member signup on WeChat. The system is called Qingcheng Tech. It’s a …

WeChat decided to take the lead in e-commerce and search optimization

Tingyi Chen New WeChat features

WeChat released some impressive result during the WeChat Open Class last week: WeChat Mini Program’s daily active users reached 300 million 800 billion RMB of transactions happened via WeChat Mini program in 2019 WeChat launched Mini Program notice subscription template to replace template messages WeChat is planning to improve the user experience for accessing “short content”  WeChat will support the …

How to sell fruits via Douyin?

Tingyi Chen New WeChat features

Fruits are one of the hardest products to promote online. They are perishable, a commodity good, and have no consumer loyalty. Yet due to their affordable price, fruits are one of the best products for impulse purchases on social media. Some fruits became extremely popular on social media. How did these fruits become online superstars? Product selection  These popular fruits …

2020 China Digital Marketing Trend

Tingyi Chen New WeChat features

Live-streaming, private traffic, and KOC defined the year 2019 for social media marketing. What’s the trend for 2020? Highlight of 2019 Live-streaming Taobao live-streaming made a big buzz this year. Taobao live-streaming Daily Active Users increased by 130% to 41.33 million during the Single’s Day. Top KOLs like Li Jiaqi and Viya made headlines of their record-breaking 1 billion RMB …

Live-streaming triples WeChat conversion rates (and 4 other industry reports)

Thomas Graziani New WeChat features

Today, WalktheChat selected nuggets of insights from 5 industry reports published during the last couple of weeks. Enjoy! Live-streaming triples WeChat conversion rates in female apparel The success of Taobao live-streaming has been widely covered in recent tech news. Hosts such as Li Jiaqi and Wei Ya are now emblematic of massive impulse purchases. But live-streaming is not limited to …

How to set up WeChat Pay? A Simple Guide

Thomas Graziani WeChat news

In this article, we will look into: What is WeChat Pay - for end users click here What is WeChat Pay - for companies click here How can foreigners apply for WeChat Pay (for individual) click here How can you change the bank card linked with WeChat Pay (for individual) click here How to apply for WeChat Pay (for Chinese companies) click here ...

WeChat Official Account: a simple guide

Thomas Graziani New WeChat features

WeChat Official Accounts are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space (Chinese users spend ⅓ of their smartphone time on WeChat). We will address the following questions: What is WeChat Official Account Click here How do users find your WeChat Official Account Click here What are the different types …