What is WeChat search and why is it game changing?

Thomas Graziani New WeChat features

Last week, Tencent released a feature that made the buzz in tech circles: WeChat search. As Baidu seems to be losing traction, the entrance of Tencent and its explosive growth in the search business is likely a good changer. Let’s take a closer look. How to activate WeChat search? First of, you might notice that search is not on your …

2017 Alipay Report shows growing credit spending among Chinese youth

Tingyi Chen New WeChat features

DT Caijing and Huabei,  a personal line of credit product within Alipay app (450 million users), recently released the 2017 Chinese young consumers spending report. The report shows an increase of credit spending by the young Chinese consumers. This line of credit product was released in April 2015, and grew to over 100 million register user within 2 years. 37.4% …

Alipay releases “mini-programs” in response to WeChat

Thomas Graziani New WeChat features, WeChat news

Alipay quietly released its own mini-programs: light applications accessed through Alipay, loaded directly (like web pages) but with performance similar to web-APPs. Let’s have a close look into that. What do Alipay mini-programs look like? Alipay mini-programs look, in many ways, exactly like WeChat mini-programs. Like WeChat miniprograms, Alipay miniprograms… are accessed usually via scanning QR codes are built on …

Luxury Brands Finally Begin to Master WeChat Commerce

Thomas Graziani New WeChat features

Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for weaker demand elsewhere. China’s Domestic Luxury Market Expands Data published by global management consulting company Bain & Company in 2016 shows that China’s domestic luxury spending has been on the rise from 2014 to 2016, …

How to change WeChat Official Account without losing followers

Tingyi Chen New WeChat features

A problem has been plaguing companies on WeChat for years: the inability to change WeChat Official Account from one business entity to another. If you wanted to sell your account, or somehow change legal entity, you would have to create a new WeChat Official Account and start follower acquisition from scratch. Businesses could face a huge risk, especially if they relied on third …

Tencent canceled Tip feature, declaration of war against Apple?

Tingyi Chen New WeChat features

Last night, WeChat made two announcements: Due to Apple’s new regulation 3.1.1, iOS users can no longer use the “Tip Author feature” (which enable to give small sums of money to support a WeChat Official Account). Authors can still post personal QR code to collect payment from users 6 hours later, WeChat posted another article: same announcement, but the workaround …

Why is Facebook Payment failing?

Thomas Graziani New WeChat features

WeChat payment is the superstar feature of WeChat, the one which makes it stand out amid a sea of messaging APPs. So it’s no surprise Facebook tried to copy it. But did it succeed? Here is a timeline of the feature updates of Alipay, WeChat Payment, and Facebook Payment What Facebook payment looks like In early 2015, Facebook launched a …

How to create a WeChat store for free with Weidian

Thomas Graziani New WeChat features

Weidian is the biggest free platform to create WeChat shops. In this article, we’ll show you how to create a WeChat shop via the website Weidian. We’ll learn what makes a successful WeChat shop and learn how to create it, design it and take payments from it. As explained in the course description: If you want to withdraw payments made …

Advertising on WeChat: a Step by Step Guide

Tingyi Chen WeChat guides & tips, WeChat news

Advertising on WeChat is a booming trend: the platform has a long history of protecting users and forbidding entry from advertisers, but it is now slowly opening up. This is a huge opportunity for marketers trying to advertise in China. Here are the ways you can get started with WeChat ads. What is WeChat Advertising? WeChat advertising is the Tencent program …

Why WeChat fails to expand outside China, but Alibaba succeeds

Thomas Graziani New WeChat features

We have been widely documenting the difficulties encountered by WeChat in its expansion outside China. But there’s one company which is doing pretty well outside China: Alibaba. What’s the secret of Jack Ma’s company to make a killing outside its home market? How Alibaba is killing it outside China Alibaba is growing fast in China. But outside China, it’s growing …