WeChat Mini-Programs are getting traction in China

Thomas Graziani New WeChat features

Today, we put together data from several mini-program reports showing impressive growth: Time spent on WeChat Mini-programs daily went from 1.6 minutes per day to 9.8 minutes per day in a year 87% of WeChat mini-programs users spend more than 200 RMB per month through them Majority of WeChat mini-program users are now female users

Meituan – China’s biggest lifestyle O2O service provider

Tingyi Chen China Digital News

Meituan, a company focused on providing lifestyle O2O services, is planning on its IPO aiming to value at 60 billion to 80 billion USD.  The company was valued at 30 billion USD during its last funding round in October 2017, ranking Meituan behind Xiaomi and above Airbnb. Lately, Meituan made some bold moves: Going head to head against Didi on …

IQiyi – the Chinese Netflix – is now listed on Nasdaq

Thomas Graziani New WeChat features

iQiyi, a Beijing-based online entertainment company, also known as the “Chinese Netflix”, successfully landed on the Nasdaq Stock Exchange on March 29 pricing its IPO at US$18 under the ticker symbol “IQ.” for a total offering size of more than 2 billion U.S. dollars. Let’s have a closer look at the largest video streaming company in China. The booming market …

Get famous or get blocked: the rules of WeChat Viral marketing

Thomas Graziani New WeChat features

A campaign by the famous WeChat KOL “New World” 新世相 recently got viral… then blocked. What are the risks of viral marketing on WeChat? And what can you learn from New World for your own campaigns? The New World Campaign New World is a very popular WeChat Official Account focusing on talking about societal subjects relevant to the post 90’s generation …

China Digital Luxury Report 2018

Thomas Graziani New WeChat features

Today, we put together the best of luxury reports from McKinsey, Bain, Deloitte, Secoo and more in order to give you the best insights about the Digital Luxury Market in China. Let’s get started! Millennial generation is more likely to purchase luxury products online: 42% would prefer buying online vs 58% will purchase in-store.  In a survey with 240 consumers, …

Alibaba attempts to acquire Ele.me & 4 other news

Thomas Graziani WeChat news

5 news from this week: Alibaba attempts to acquire Ele.me Momo acquires Tantan Tiao-yi-tiao mini-program starts monetizing iQiyi files for IPO in the U.S at $US 10 billion valuation Mini-program analytics App Alading raises 60 million RMB funding #1. Alibaba attempts to acquire Ele.me Alibaba made a move to purchase food-delivery leader Ele.me for $9.5 billion USD, according to ifeng.com. …

How Douyin became China’s top short-video App in 500 days

Thomas Graziani New WeChat features

Dou Yin is an impressive product: it was developed in 200 days, and within a year got 100 million users, with more than 1 billion videos viewed every day. How did a team of 8 achieved such as result in just 500 days? Let’s look into it. What is Douyin? Douyin is a short-video App with powerful editing capabilities. It …

5 best Chinese New Year 2018 marketing campaigns

Tingyi Chen New WeChat features

The Chinese New Year: a week-long period of time when people put down their work and pay more attention to family gossip, stupid TV programs, and many many marketing campaigns. Over the last decades, the Chinese New Year has become a Super Bowl-like advertising event. We picked the 5 most notable campaigns of this year. Taobao’s Family Plan Campaign After …

Tencent, one of China’s largest investment fund

Tingyi Chen New WeChat features

Dec 15, 2017 – 4.2 billion yuan ($636 million) investment for a 5% stake in Yonghui Superstore Co Ltd, a superstore with 600 locations in China Jan 23, 2018- potentially acquiring 1.7% stake in Carrefour Jan 29, 2018 – 14% stake of Wanda for 34 billion yuan ($5.4 billion) Jan 31, 2018 – 2.5 billion yuan ($396.91 million) investment for …