3 examples of WeChat mini-programs that actually work

Thomas Graziani New WeChat features

A new messaging mini-program goes viral WeChat team, Tencent and the TV program 见字入面 collaborated in building a simple but incredibly popular Mini-program. The principle is simple: Write a letter to your friend via the Mini-program Record a voice message of you reading this letter Send it out to your friends via the WeChat Mini-program The campaign was promoted Tencent with …

China third-party payment transactions neared 80 trillions in 2016

Thomas Graziani New WeChat features

iResearch recently released an exhaustive report on online payments in China. Here are the highlights: Third-party online payment transactions reached 80 trillion in China in 2016 Mobile transactions made up 74.7% of the volume Third-party online payments grew at a 300% YOY rate Transactions from offline QR code scans reached 300 billion RMB in Q4 2016, with an impressive 85% …

WeChat is launching a mutual fund to compete against Yu’e Bao

Tingyi Chen New WeChat features

You can now make a profit with your WeChat Wallet Last week, WeChat Pay started testing a new feature called Lingqiantong (零钱通), a flexible money-market mutual fund. There is no minimal investment amount, and users can spend their deposit at any time without fees. To give you a better idea of the yield, I made 17.64 yuan in August with 5,000 …

Case study: how to build million-dollar consumer brands via WeChat & Weibo?

Tingyi Chen New WeChat features

According to 2016 China Investment Ecosystem Report, the number of consumer product startups increased by 58% in 2016. Many of these brands were created by young Chinese founders who are born into the digital era, and are competing against international giants. They sure know how to leverage the Chinese social media ecosystem, mainly WeChat and Weibo, to pick up a …

New method to drive traffic to your account – WeChat original content sharing

Thomas Graziani New WeChat features

Here is a trick to drive huge amount of traffic to your Official Account: working with KOLs through the new Original Content feature. The power of Original Content Articles Almost 2 years ago, WeChat released Original Content articles. It means you can decide whether or not other people can share your content. And if they do, a link will automatically …

Tencent Q2’17 results show explosive growth

Thomas Graziani New WeChat features

Tencent just released their financial results for Q2’17 and they’re impressive: Revenues grew by +59% YOY Operating profits grew by 57% YOY WeChat monthly active users grew to 963 million Ads revenue grew by 55% YOY As these results were published, both Tencent and Alibaba (which performed equally well) saw their valuation skyrocket close to 400 billion USD. Let’s look deeper …

WeChat tests feature to delete inactive friends (and 2 other news)

Thomas Graziani New WeChat features

WeChat testing a way to delete your inactive friends WeChat is testing a new filter to delete WeChat friends. This filter can select: WeChat friends that you haven’t talked to for the past 6 months The friends that don’t share same WeChat groups with you Contacts with no WeChat moments interactions within half a year As soon as the test …

Cross-border e-commerce in China: what’s the trend in 2017?

Thomas Graziani New WeChat features

iiMedia Research just released a very exhaustive report about cross-border e-commerce in China in 2017. Here are the highlights: Cross-border e-commerce keep growing and is expected to reach a 7.5 trillion RMB volume in 2017 58 million users in China are expected to engage in cross-border transactions in 2017 Cross-border e-commerce market is very fragmented as opposed to local e-commerce …

How to set up WeChat Pay? A Simple Guide

Thomas Graziani WeChat news

In this article, we will look into: What is WeChat Pay - for end user click here What is WeChat Pay - for companies click here How can foreigners apply for WeChat Pay (for individual) click here How can you change the bank card linked with WeChat Pay (for individual) click here How to apply for WeChat Pay (for Chinese companies) click here ...

Selling 100 cars within 5 minutes- the power of WeChat influencers

Tingyi Chen New WeChat features

100 limited edition MINI Cooper, in value of 30 million RMB, sold on a WeChat influencer account in just 4 minutes. How did this happen? And what can brands learn from this? The WeChat Influencer Account This impressive sale was performed by a fashion focused WeChat Official Account operated by Becky Li (黎贝卡的异想世界). The account has 1.6 million WeChat followers, 90% …