WeChat Shop Mini Program released! And WeChat Official Account Backend is in English

Tingyi Chen New WeChat features

News #1: WeChat Shop Mini Program is released! WeChat has just lowered the barrier for Chinese companies to start an e-commerce business. It just released the WeChat Shop Mini Program: a mini-program available to all Chinese WeChat Official Accounts directly from the WeChat Official Account back-end. What does the Mini Program shop looks like? The shop follows the WeChat UX guidelines: …

2017 Single’s Day sales data, 39% YOY growth on Tmall

Thomas Graziani New WeChat features

You’ve been waiting for them. Here they are: the results of this year’s latest Single’s Day insane buying craze! Double-11 scored an impressive 168 billion RMB on Tmall. The GMV reached 10 billion RMB within first 3 seconds!   This represents a 39% increase over last year! (while double-11 sales increased of “only” 32% between 2015 and 2016). Guangdong, Zhejiang and …

What are WeChat Mini-Programs? A Simple Introduction

Thomas Graziani WeChat guides & tips

WeChat mini-programs are a very complex piece of technology/design, so I’ll answer the questions in 3 parts: What are WeChat mini-programs? Cons: What are the main drawbacks of WeChat programs? Pros: What makes them interesting for marketers? What are WeChat mini-programs? Examples of WeChat mini-programs WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to …

Case studies of WeChat Mini-Programs: they are taking social commerce by storm

Thomas Graziani New WeChat features

I have been a long opponents of mini-programs, going out of my way to explain why they are complete crap. However, several very large WeChat KOL have recently been leveraging mini-programs, infusing new hope into a re-birth of the newest WeChat innovation. Let’s look into them! Shiliu Po (石榴婆报告) booming mini-program Shiliu Po is an extremely successful WeChat fashion KOL, …

How to use Tmall and JD.com to enter China? A simple guide

Thomas Graziani New WeChat features

Overview of the e-commerce market in China It is impossible to talk about e-commerce in China without mentioning the 800-pounds Gorillas:  Alibaba group founded by the iconic entrepreneur Jack Ma, and its close competitor JD.com. Alibaba is a group including many companies: Alibaba.com, the largest B2B e-commerce platform in the world Taobao.com, China’s largest C2C platform Alipay is China’s largest …

Future of retail: Alibaba’s supermarket Hema

Tingyi Chen New WeChat features

This week, I had a new retail shopping experience at Hema Supermarket, a retail store launched by Alibaba. What’s special about this supermarket? And does it make sense for Alibaba from a business standpoint? Data data data A traditional supermarket gets limited payment data at the check out. But Hema knows everything about their customers: phone number, the product that …

A case study of super social commerce WeChat account – Yitiao

Tingyi Chen New WeChat features

Today we’re deep-diving into a company that managed to drive hundred of millions of RMB of e-commerce sales by combining videos and social e-commerce on WeChat. The company is called Yitiao and it’s an impressive case study. Company overview About the company: Yitiao is a short-video focused content producing brand on WeChat started in 2014. It started to focus on e-commerce …

4 best WeChat campaigns for Mid-autumn festival

Thomas Graziani New WeChat features

As every Chinese holiday, mid-autumn festival brought its load of themed WeChat campaigns. Here are 3 which caught our eyes. VIVI DOLCE Success factors:  Active WeChat groups 61-days crowdfunding Viral campaign KOL VIVI DOLCE is a Beijing based gelato startup brand. For the Moon Festival, it launched… a gelato mooncake!! Viral Campaign The campaign itself tells the story of a …

Shared bikes in China: a look at the market after 1 year

Thomas Graziani New WeChat features

It’s been about a year that shared bikes (led by companies Ofo and Mobike) took China by storm. But what does the data look like today? Here is combined data from Quest Mobile and Penguin Intelligence which tells us: Number of MAU’s skyrocketed to about 68 million but is starting to plateau Mobike and Ofo are very much in a …

3 examples of WeChat mini-programs that actually work

Thomas Graziani New WeChat features

A new messaging mini-program goes viral WeChat team, Tencent and the TV program 见字入面 collaborated in building a simple but incredibly popular Mini-program. The principle is simple: Write a letter to your friend via the Mini-program Record a voice message of you reading this letter Send it out to your friends via the WeChat Mini-program The campaign was promoted Tencent with …