A Super Bowl for Chinese tech companies- The Spring Festival Gala

Tingyi Chen New WeChat features

The 5-hour long Spring Festival Gala (AKA Chunwan) is the most-watched Chinese TV program, with over 1.17 billion viewers and 30.07% viewership rate in 2019 according to CCTV. In comparison, the Super Bowl’s record-high viewership was only 114 million (in 2015). Just like the Super Bowl, the Spring Festival Gala has become a competition for advertising sponsorship. The cost of …

How much money do influencers earn in China vs. elsewhere?

Thomas Graziani New WeChat features

It is a well-known fact that every other teenager in China wants to become an “influencer”, “KOL” or “WangHong” (网红): a social media personality with a large following and glamorous lifestyle. But how much do influencers make in China? And how does that compare to the revenues of Western influencers? Revenues of influencers outside China Instagram influencers The average rate …

Why Does WeChat Block Competitors, While Facebook Doesn’t?

Thomas Graziani New WeChat features

On Tuesday 15th of January, WeChat blocked 3 competing Apps on their launch day: Liantianbao (聊天宝) – formerly called Bullet Messenger, Duoshan (多闪) – launched by Tencent’s archenemy ByteDance, and Matong MT (马桶MT) – launched by Ringo.AI. Is this approach to competition specific to WeChat? To the Chinese market? And how do Chinese and Western companies differ in their growth strategies? …

New e-commerce law of China: how will it impact Daigou, Taobao, and WeChat stores?

Tingyi Chen New WeChat features

We received many questions from clients and readers asking about the effects of the new e-commerce regulation in China that became effective from January 1st, 2019. Many worry that individuals will no longer be able to run WeChat stores anymore and that daigous will no longer operate their Taobao stores. We look into the regulation and here is the summary: …

Weimob IPO – a peek into the biggest WeChat 3rd party solution provider

Thomas Graziani New WeChat features

With a reported 15.3% market share, Weimob is the largest provider of WeChat solutions for small and medium companies in China. The Tencent-backed company filed for its Hong Kong IPO on the 31st of December 2018. The data disclosed provides an interesting outlook into the world of WeChat 3rd party solution providers. Weimob performance Weimob has shown very positive performance …

WeChat Mini-programs Attracted 4.3 billion RMB of Funding in 2018

Thomas Graziani New WeChat features

According to a recently released Newrank.cn report, from the 1st of January to the 14th of December 2018, WeChat Mini-programs attracted 4.3 billion RMB of funding, as part of 130 different funding rounds. This is 6 times more than the amount in 2017. Let’s have a closer look at this Mini-program investment boom. Investment focused on e-commerce and services Most …