From 0 to 10M RMB – Case Study of Songmont

Thomas Graziani New WeChat features

Niche brands, such as Nanushka, Rouje, Jil Sander, Stussy, have been extremely popular in China for the past few years, and many niche brands have their eyes on China. This article will analyze Chinese niche brand Songmont went from 0 to 10 million RMB of sales in their local market. 👜 Brand overview Songmont is a premium local Chinese handbag …

How to test product-market fit in China via social media?

Tingyi Chen New WeChat features

Brands considering launching in China have many options to consider: opening offline stores, striking deals with local distributors, or working with a Tmall partner. Testing product-market fit via Chinese social media can be a lightweight solution that will save you millions. Why is testing digitally important? The Chinese market is unique in every way. You are at huge risk if …

What is Douyin Payment? A Simple Guide

Thomas Graziani New WeChat features

In the middle of January 2021, Douyin – the Chinese version of Tik Tok – launched a new feature: Douyin Payment. With more than 600 million Daily Active Users (DAU’s), Douyin is a content powerhouse in China. But will it manage to stand out in the payment market? What is Douyin Payment? Douyin payment is a payment option provided to …

Tmall advertising – A step by step guide

Tingyi Chen New WeChat features

Tmall has a massive display ads system divided into 16 Tmall advertising formats. Optimizing the spending on Tmall is one key operational tactic to increase revenue in China’s largest marketplace.  In this article, we will introduce: The major Tmall advertising formats How to create a strategy for each type of Tmall advertising What is a good ROI for Tmall advertising …

[Hiring] Recruitment Specialist position in Beijing – WalktheChat

Thomas Graziani New WeChat features

Company Mission WalktheChat’s core mission is to launch brands in China using social and digital channels. Most of our clients are fashion, handbags, cosmetics, and jewelry brands with high-potential of success in the Chinese market Position summary The Recruitment Ninja’s responsibility is to ensure that the WalktheChat team is and remains a team of A-players. The Recruitment Ninja must fine-tune …

[Hiring tips] 7 Ways WalktheChat Finds New Talent

Thomas Graziani New WeChat features

Since the beginning of 2020, WalktheChat experienced accelerating growth: we became the first Shopify Sales Channel enabling sales to China, started offering Douyin and Kuaishou marketing services to our clients, and expanded our Tmall operations. This growth came with a lot of pressure on our operations team. We quickly realized something: our recruitment process wasn’t on par with the company’s …

WeChat Mini Programs reach 829 million Monthly Active Users

Thomas Graziani New WeChat features

WeChat has recently been under fire, suffering from intense competition from short video platforms Douyin and Kuaishou. There is however one bright spot for the largest social network in China: WeChat Mini Programs are still booming, both in number of users and engagement rates. Growth and engagement WeChat Mini Program Monthly Active Users (MAUs) grew from 743 million to 829 …

5 Niche Platforms to Promote Your Products in China

Thomas Graziani New WeChat features

The largest Chinese marketplaces and platforms are already famous abroad: WeChat, Tmall, Red, JD.com, or Douyin don’t need further introduction. But beyond these super-platforms, there exist a large number of niche channels that can help foreign brands sell to China. Need help listing on one of these channels, or would you like to discover more channels to promote your brand? …