Taobao Live-streaming, RMB 100 million sales in 6 min

Tingyi Chen New WeChat features

“OMG! All ladies, buy it, buy it, buy it! “ This is the famous catchphrase of Li Jiaqi, the top-selling Taobao live-streaming host.  He just broke a stunning record during the Single’s Day pre-sale on October 21st: Record-breaking 100 million RMB of products sold within 6 minutes 5-hour live streaming Concurrent viewers reached 31 million 39 products, each was sold out …

Douyin marketing tips – 7 Examples of Successful Douyin Marketing Campaigns

Thomas Graziani New WeChat features

Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app. A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate …

New WeChat regulation on incentivized sharing and external links

Tingyi Chen New WeChat features

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of some of the new bans: Group buy campaign are highly regulated Incentivized App downloads Editing or re-use of user’s profile pictures or user information Sharing a link that contains …

Is WeChat getting into live streaming?

Tingyi Chen New WeChat features

WeChat launched a live streaming feature for Official Accounts. How does it work and is it the next big thing to sell your products? How does WeChat Official Account live streaming work?  How to create an Official Account Live Stream? Tencent Live Streaming team is still testing this new feature, and only a few selected KOL (key opinion leaders) were …

How to prepare for Double 11 on WeChat

Tingyi Chen New WeChat features

The Double 11 promotion starts from October 20th, 10 days earlier than last year. We expect a good fight between Pinduoduo and Alibaba. Other than getting ready on Tmall, Pinduoduo, and JD, here are a few WeChat marketing tips for your Double 11 preparation. Launch a new product 1 month before Double 11 1 month before Double 11 can be …

WeChat improves analytics back-end with “heat map” function (& 2 other news)

Thomas Graziani New WeChat features

WeChat improves analytics back-end with “heat map” function Heat map WeChat added a “heat map” function to the analytics back-end which indicates how far users have read WeChat articles. For instance, in the graph below, only 10% of readers read more than 90% of the article, while 50% of them read the article halfway. This feature enables marketers to go …

WeChat advertising: the power of Key Opinion Leaders

Thomas Graziani WeChat guides & tips

Why is WeChat advertising system broken? There are two advertising schemes provided by Tencent. 1. “Subscription Messages” ads If subscription accounts exceed 100k followers, they can apply to be “ads displayers”. Other companies can then display ads at the bottom of each of their messages However, subscription account ads show poor return on investment for the accounts displaying the ads …