Xiaohongshu/Red Pushes “Account-Store Integration” to drive In-app Conversion

Shilin Song China Digital News, Red/Xiaohongshu Marketing

Xiaohongshu / Red is the crucial platform during the awareness and consideration phases. Chinese consumers are used to searching on Red for feedback and reviews and then finalizing the purchase on Tmall or Taobao. However, Red is no longer satisfied being only the UGC platform where people look for information. In August 2021, Red announced the “Account-Store Integration” to push …

Little Red Book new feature: “guaranteed” exposure for sponsored content

Shilin Song China Digital News, Red/Xiaohongshu Marketing

In early April 2022, Red/Xiaohongshu launched a new marketing feature, “performance optimization mode” (in Chinese: 优效模式) for sponsored content. The tool ensures that the sponsored content performance surpasses 80% of the KOL’s recent posts and guarantees a baseline impression for your collaboration campaigns. Have some unanswered questions about your Red/Xiaohongshu strategy? Get in touch with us! Why do we need …

Little Red Book (Xiaohongshu) Marketing – A Complete Guide

Tingyi Chen Red/Xiaohongshu Marketing

Little Red Book, also known as Xiaohongshu 小红书, is the Chinese equivalent of Instagram. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and discover high-quality brands. Since Little Red Book reviews could directly impact sales, it’s one of the most important social media channels for brand marketing. This is a …