3 Trends of Little Red Book Marketing in 2024

Tingyi Chen New WeChat features

Known as China’s Instagram counterpart, Little Red Book should not be approached in the same way as Instagram. Here are a few key trends for 2024: Learn more about the complete Little Red Book marketing guide here. Trend #1 Zoom: Xiaohongshu stores are booming as live-streaming picks up Xiaohongshu has been rapidly expanding its live-streaming e-commerce capabilities as part of …

3 Douyin Livestreaming Trends in 2024

Caroline Xu Douyin, New WeChat features

Summary Insights  Fashion Marketing Campaign on Douyin may drive 60% of potential transactions out of the platform  Douyin launched “Omnichannel Measurement” to monitor the contribution of Douyin marketing to all channel e-commerce conversions and offline business. The Omnichannel Measurement solution from Ocean Engine( Douyin Ads platform) employs two sophisticated algorithm models: MTA (Multiple Touchpoint Attribution) and MMM (Marketing Mix Model). …

China Jewelry Market Report 2023: Insights, Trends & Key Players – A Focus on Recovery, Fastest-Growing Brands, Luxury Hair Accessories Surge, and Evolving Consumer Preferences

Tingyi Chen New WeChat features

Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7 billion RMB compared to 2020. Post-pandemic, luckily we are seeing a slow recovery of 1% growth compared to 2022. Chinese firms showed resilience, while international brands bore the brunt of the downturn. Monica Vinader, Emporio Armani, Lola Rose, Agatha, and Gucci are among the fastest-growing international brands …

The AI Takeover in China: 9 Incredible Case Studies in E-commerce and Social Media

Tingyi Chen New WeChat features

China has been heavily focused on improving inefficiencies, leading to intense competition on even the smallest things. This phenomenon, known as neijuan (内卷) in Chinese, has been further intensified with the introduction of AI in the industry. Here are some AI use cases in China’s social media and e-commerce space. NetEase uses AI for creating product photoshoots, packaging design, and …

How much $ should a brand spend on social media marketing?

Tingyi Chen New WeChat features

As an agency that provides Tmall and social media services, the most common question that comes up throughout operation are: how much money should we spend on social media vs. Tmall?  I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: The social vs. Tmall spending ratio varies widely among the brands we studied (from 80% …

WeChat Channels: is it worth your attention?

Shilin Song New WeChat features, WeChat guides & tips

WeChat Channels (微信视频号, which means “Video Account”) is WeChat’s public short-video feature, benchmarking Douyin and Kuaishou. Only one year after launch, it reached 500 million Daily Active Users in 2021. So, what does it mean for your brand? Is it worth trying? In this article, we will explain: What is WeChat Channels (Video Account) and what’s the difference with WeChat …

WeChat Channels Livestreaming Rewards “Traffic Coupon” to Drive Traffic and Sales

Shilin Song New WeChat features, WeChat news

WeChat Channels activates a new incentive plan to push WeChat Livestreaming further: reward traffic coupons to merchants who drive followers to WeChat Livestreaming from external channels, according to Newrank.  Looking for help to define or improve your WeChat strategy? Just fill out this 1-minute form and we will be in touch with you: What is WeChat Livestreaming Livestreaming is a powerful …

From 0 to 10M RMB – Case Study of Songmont

Thomas Graziani New WeChat features

Niche brands, such as Nanushka, Rouje, Jil Sander, Stussy, have been extremely popular in China for the past few years, and many niche brands have their eyes on China. This article will analyze Chinese niche brand Songmont went from 0 to 10 million RMB of sales in their local market. 👜 Brand overview Songmont is a premium local Chinese handbag …

How to test product-market fit in China via social media?

Tingyi Chen New WeChat features

Brands considering launching in China have many options to consider: opening offline stores, striking deals with local distributors, or working with a Tmall partner. Testing product-market fit via Chinese social media can be a lightweight solution that will save you millions. Why is testing digitally important? The Chinese market is unique in every way. You are at huge risk if …

What is Douyin Payment? A Simple Guide

Thomas Graziani New WeChat features

In the middle of January 2021, Douyin – the Chinese version of Tik Tok – launched a new feature: Douyin Payment. With more than 600 million Daily Active Users (DAU’s), Douyin is a content powerhouse in China. But will it manage to stand out in the payment market? What is Douyin Payment? Douyin payment is a payment option provided to …