How Douyin became China’s top short-video App in 500 days

Thomas Graziani New WeChat features

Dou Yin is an impressive product: it was developed in 200 days, and within a year got 100 million users, with more than 1 billion videos viewed every day. How did a team of 8 achieved such as result in just 500 days? Let’s look into it. What is Douyin? Douyin is a short-video App with powerful editing capabilities. It …

5 best Chinese New Year 2018 marketing campaigns

Tingyi Chen New WeChat features

The Chinese New Year: a week-long period of time when people put down their work and pay more attention to family gossip, stupid TV programs, and many many marketing campaigns. Over the last decades, the Chinese New Year has become a Super Bowl-like advertising event. We picked the 5 most notable campaigns of this year. Taobao’s Family Plan Campaign After …

Tencent, one of China’s largest investment fund

Tingyi Chen New WeChat features

Dec 15, 2017 – 4.2 billion yuan ($636 million) investment for a 5% stake in Yonghui Superstore Co Ltd, a superstore with 600 locations in China Jan 23, 2018- potentially acquiring 1.7% stake in Carrefour Jan 29, 2018 – 14% stake of Wanda for 34 billion yuan ($5.4 billion) Jan 31, 2018 – 2.5 billion yuan ($396.91 million) investment for …

Alibaba shares drop after releasing December 2017 results… Why?

Thomas Graziani New WeChat features

Alibaba just published their December Quarter 2017 results. With 56% YOY revenue growth, we should be impressed. Yet, Alibaba’s stock fell after the publication of the results. Why? Let’s have a closer look. Impressive 56% YOY growth Alibaba experienced an impressive 56% YOY growth by Q4 2017. The seasonality of the revenues (with a peak during Q4) is mostly due …

WeChat Mini Program Statistics 2018

Tingyi Chen New WeChat features

During the WeChat Conference 2018, WeChat released these data about WeChat Mini Program: By Jan 2018, developers published 580,000 Mini Programs Mini Programs attracts 170 million Daily Active Users More than half of the user traffic is from one single game Tiao Yi Tiao (挑一挑): 100 million DAU 50% of WeChat Mini Program users are from tier 3 or lower cities …

Back-end Developer Position in Beijing – WeChat Development

Thomas Graziani New WeChat features

Company Introduction: Core mission: WalktheChat’s core mission is to help foreign businesses sell to China via WeChat and other social networks. We built our own cross-border WeChat E-commerce platform and CRM to achieve this result Company culture: our culture is dedicated and open. We expect team-members to be excited by our mission and dedicated to the company’s success. We offer …

Pinduoduo: a Close Look at the Fastest Growing App in China

Thomas Graziani New WeChat features

On the 9th of December 2017, Cheetah Mobile published a ranking of e-commerce Apps in China. Taobao was number #1. And right behind, the number #2, was Pinduoduo. Pinduoduo is the leading Chinese App for social e-commerce, and the fastest growing App in the history of the Chinese Internet. Let’s take a close look at it. Pinduoduo features There are …

8 biggest announcements from WeChat Conference 2018

Tingyi Chen New WeChat features

Allen Zhang, the creator of WeChat, gave an inspirational talk at the WeChat Annual Conference in Guangzhou. Here are the 8 trends for WeChat in 2018. WeChat is going to launch a separate APP for Official Accounts Allen announced WeChat will soon to launch a separate APP just for WeChat Official accounts. He indicated the team has been working on this …

3 tips to increase WeChat reading rates with creative cover pictures

Thomas Graziani New WeChat features

Reading rates on WeChat Official Accounts can be extremely low: 10% for service accounts on average, and at best a few percents on Subscription Accounts. There’s one way to increase these numbers: enticing cover pictures. Today we share 3 tricks to increase your reading rates with creative banner pictures. The 3D effect What does it look like? If you are …

Tencent’s product failure history

Tingyi Chen New WeChat features

Most people think of Tencent as the most successful company in China that build great products such as WeChat and QQ. However, during its quest to conquer the Chinese internet, it launched many test products and many have failed miserably.  Today we will take a look at a few of these failed attempts of Tencent and try to predict what’s next. …