Below you'll find a list of all posts that have been categorized as “New WeChat features”
Summary Insights Fashion Marketing Campaign on Douyin may drive 60% of potential transactions out of the platform Douyin launched “Omnichannel Measurement” to monitor the contribution of Douyin marketing to all channel e-commerce conversions and offline business. The Omnichannel Measurement solution from Ocean Engine( Douyin Ads platform) employs two sophisticated algorithm models: MTA (Multiple Touchpoint Attribution) and MMM (Marketing Mix Model). …
Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7 billion RMB compared to 2020. Post-pandemic, luckily we are seeing a slow recovery of 1% growth compared to 2022. Chinese firms showed resilience, while international brands bore the brunt of the downturn. Monica Vinader, Emporio Armani, Lola Rose, Agatha, and Gucci are among the fastest-growing international brands …
China has been heavily focused on improving inefficiencies, leading to intense competition on even the smallest things. This phenomenon, known as neijuan (内卷) in Chinese, has been further intensified with the introduction of AI in the industry. Here are some AI use cases in China’s social media and e-commerce space. NetEase uses AI for creating product photoshoots, packaging design, and …
As an agency that provides Tmall and social media services, the most common question that comes up throughout operation are: how much money should we spend on social media vs. Tmall? I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: The social vs. Tmall spending ratio varies widely among the brands we studied (from 80% …
WeChat Channels (微信视频号, which means “Video Account”) is WeChat’s public short-video feature, benchmarking Douyin and Kuaishou. Only one year after launch, it reached 500 million Daily Active Users in 2021. So, what does it mean for your brand? Is it worth trying? In this article, we will explain: What is WeChat Channels (Video Account) and what’s the difference with WeChat …
WeChat Channels activates a new incentive plan to push WeChat Livestreaming further: reward traffic coupons to merchants who drive followers to WeChat Livestreaming from external channels, according to Newrank. Looking for help to define or improve your WeChat strategy? Just fill out this 1-minute form and we will be in touch with you: What is WeChat Livestreaming Livestreaming is a powerful …
Niche brands, such as Nanushka, Rouje, Jil Sander, Stussy, have been extremely popular in China for the past few years, and many niche brands have their eyes on China. This article will analyze Chinese niche brand Songmont went from 0 to 10 million RMB of sales in their local market. 👜 Brand overview Songmont is a premium local Chinese handbag …
Brands considering launching in China have many options to consider: opening offline stores, striking deals with local distributors, or working with a Tmall partner. Testing product-market fit via Chinese social media can be a lightweight solution that will save you millions. Why is testing digitally important? The Chinese market is unique in every way. You are at huge risk if …
In the middle of January 2021, Douyin – the Chinese version of Tik Tok – launched a new feature: Douyin Payment. With more than 600 million Daily Active Users (DAU’s), Douyin is a content powerhouse in China. But will it manage to stand out in the payment market? What is Douyin Payment? Douyin payment is a payment option provided to …
Company Mission WalktheChat’s core mission is to launch brands in China using social and digital channels. Most of our clients are fashion, handbags, cosmetics, and jewelry brands with high-potential of success in the Chinese market Position summary The Recruitment Ninja’s responsibility is to ensure that the WalktheChat team is and remains a team of A-players. The Recruitment Ninja must fine-tune …
