Pinduoduo: a Close Look at the Fastest Growing App in China

Thomas Graziani New WeChat features

Chinese “dama” (literally, big mamas) are budget-savvy shoppers most eager to snap up a good deal. They do most of the shopping for the family, and fortunately, they know just the place to score bargain-basement prices on everyday items, with discounts as deep as 90% off (look for overripe fruits that don’t last another day). On one condition: whip up …

Zhihu: China’s Largest Q&A Platform is a Content Marketer’s Dream

Thomas Graziani New WeChat features

“If you have a question, search on Zhihu,” they say. This may best summarize the biggest knowledge sharing platform in China, whose 7-year-old database boasts over 100 million answers. Bottomline, being a Q&A website, the ability to provide useful and trustworthy answers means everything. To a knowledge-seeking crowd, Zhihu is a goldmine for useful and high-quality content, where “worthless” answers …

6 Examples of Successful Douyin Marketing Campaigns

Thomas Graziani New WeChat features

Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app. A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate …

WeChat Impact Report 2018 shows impressive social impact

Thomas Graziani New WeChat features

The WeChat Impact Report 2018 is out! Among the highlights: WeChat-driven information consumption reached RMB 209. 7 billion WeChat accounted for 34% of the total data traffic of users WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, tourism, etc. WeChat contributed the employment of 20.3 million persons in 2017, more than twice the 2014 figure The number …

Study of 151 Chinese Unicorns shows Beijing #1 City for Startups

Thomas Graziani New WeChat features

A unicorn is a privately held startup company valued at over $1 billion. Although the term was coined in order to express the rarity of such companies, they are getting more common, especially in China. Let’s study unicorns in one of their most common habitats. Some of the highlights: Most of Chinese unicorns are located in Beijing (66 out of …

WeChat Mini-Programs are getting traction in China

Thomas Graziani New WeChat features

Today, we put together data from several mini-program reports showing impressive growth: Time spent on WeChat Mini-programs daily went from 1.6 minutes per day to 9.8 minutes per day in a year 87% of WeChat mini-programs users spend more than 200 RMB per month through them Majority of WeChat mini-program users are now female users

IQiyi – the Chinese Netflix – is now listed on Nasdaq

Thomas Graziani New WeChat features

iQiyi, a Beijing-based online entertainment company, also known as the “Chinese Netflix”, successfully landed on the Nasdaq Stock Exchange on March 29 pricing its IPO at US$18 under the ticker symbol “IQ.” for a total offering size of more than 2 billion U.S. dollars. Let’s have a closer look at the largest video streaming company in China. The booming market …