10 Fashion Trends in China: Where is the opportunity?

Shilin Song China Digital News

In the past year, all aspects of society have changed greatly: new cultures, aesthetic styles, and living standards are emerging. Nowadays, Chinese consumers pay more attention to the meaning and self-realization through each purchase. Gen-Zs yearn to express a unique attitude through what they wear. Douyin (the Chinese Tiktok) eCommerce analyzed platform data and published the Top 10 lifestyle trends …

China Livestream eCommerce: Taobao and Douyin Insights

Shilin Song China Digital News

Livestream eCommerce has become the “new norm” in China. According to a report published by Taobao Livestream and iResearch, more than 464 million users are used to buying products through Live Streams, which accounts for 44.9% of Chinese Netizens. In this article, we will look at: Overview of Livestream eCommerce in 2021 Taobao Livestream overview, top performing categories, audience insights, …

Pet Economy grows faster than “Human Economy”: a new opportunity in the post-covid China

Shilin Song China Digital News

The Pet Economy is one of the uprising industries in China despite the COVID impact and restrictions. During the 618 Mid-Year Sale in 2022, Tmall Pet Industry GMV (Gross Merchandising Value) grew by 19% compared to last year, reaching 2.7 billion CNY (~ 400 million USD). During the first 4 hours of the JD 618 event, the Pet industry GMV …

RED (Xiaohongshu) Trends 2022: emerging trends in Fitness, Fashion & Beauty

Shilin Song China Digital News

Since the pandemic in 2020, Chinese consumers have been adapting to the ever-changing external environment and adjusting their preferences, lifestyles, and purchasing decisions. Today we will share updated insights from Red Content Trends Report, to help brands better understand their audience in post-covid China and discover new opportunities underlying the challenges. In this article, we will explain: Red (Xiaohongshu) updated …

China’s 618 Mid-Year Sale Results: Live streaming eCommerce Revenue Grows by 124%

Shilin Song China Digital News, Tmall

June 20th marked the official conclusion of China’s 618 Mid-Year Sale in 2022. How was the result? According to Syntun 星图数据, during this year’s 618, the total online revenue reached 695.9 billion CNY (~103.9 billion USD), a 20.3% increase from last year. The traditional eCommerce channel is slowing down, while the growth of live streaming eCommerce has exceeded expectations: Traditional …

Xiaohongshu/Red Pushes “Account-Store Integration” to drive In-app Conversion

Shilin Song China Digital News, Red/Xiaohongshu Marketing

Xiaohongshu / Red is the crucial platform during the awareness and consideration phases. Chinese consumers are used to searching on Red for feedback and reviews and then finalizing the purchase on Tmall or Taobao. However, Red is no longer satisfied being only the UGC platform where people look for information. In August 2021, Red announced the “Account-Store Integration” to push …

China’s trendy eCommerce App Dewu (Poizon) Bets on Video Content

Shilin Song China Digital News

Dewu (Poizon) is a social eCommerce app where trend-pursuing Chinese millennials and Gen-Z love to socialize and shop. Observing that 70% of daily usage time is spent on watching videos, the App just launched “Video Account” to further leverage the trend, and help creators and brands to better engage with followers and potential customers. Wondering if your brand should be …

L’Oréal x Palace of Versailles Limited Collection Launch on Douyin eCommerce

Shilin Song China Digital News, Douyin

On April 14th, L’Oréal officially kickstarted its Super Brand Day on Douyin eCommerce. L’Oréal launched a limited collection in collaboration with the Palace of Versailles, with young musician Ouyang Nana as Brand Ambassador. The Super Brand Day event will last from the 14th to the 20th of April. The limited collection includes two products: a facial cream (319 RMB / …