China’s 618 Mid-Year Sale Results: Live streaming eCommerce Revenue Grows by 124%

Shilin Song China Digital News, Tmall

June 20th marked the official conclusion of China’s 618 Mid-Year Sale in 2022. How was the result? According to Syntun 星图数据, during this year’s 618, the total online revenue reached 695.9 billion CNY (~103.9 billion USD), a 20.3% increase from last year. The traditional eCommerce channel is slowing down, while the growth of live streaming eCommerce has exceeded expectations: Traditional …

Xiaohongshu/Red Pushes “Account-Store Integration” to drive In-app Conversion

Shilin Song China Digital News, Red/Xiaohongshu Marketing

Xiaohongshu / Red is the crucial platform during the awareness and consideration phases. Chinese consumers are used to searching on Red for feedback and reviews and then finalizing the purchase on Tmall or Taobao. However, Red is no longer satisfied being only the UGC platform where people look for information. In August 2021, Red announced the “Account-Store Integration” to push …

China’s trendy eCommerce App Dewu (Poizon) Bets on Video Content

Shilin Song China Digital News

Dewu (Poizon) is a social eCommerce app where trend-pursuing Chinese millennials and Gen-Z love to socialize and shop. Observing that 70% of daily usage time is spent on watching videos, the App just launched “Video Account” to further leverage the trend, and help creators and brands to better engage with followers and potential customers. Wondering if your brand should be …

L’Oréal x Palace of Versailles Limited Collection Launch on Douyin eCommerce

Shilin Song China Digital News, Douyin

On April 14th, L’Oréal officially kickstarted its Super Brand Day on Douyin eCommerce. L’Oréal launched a limited collection in collaboration with the Palace of Versailles, with young musician Ouyang Nana as Brand Ambassador. The Super Brand Day event will last from the 14th to the 20th of April. The limited collection includes two products: a facial cream (319 RMB / …

Little Red Book new feature: “guaranteed” exposure for sponsored content

Shilin Song China Digital News, Red/Xiaohongshu Marketing

In early April 2022, Red/Xiaohongshu launched a new marketing feature, “performance optimization mode” (in Chinese: 优效模式) for sponsored content. The tool ensures that the sponsored content performance surpasses 80% of the KOL’s recent posts and guarantees a baseline impression for your collaboration campaigns. Have some unanswered questions about your Red/Xiaohongshu strategy? Get in touch with us! Why do we need …

Alibaba Launches “Taibang” to Grab China’s Young Consumers

Shilin Song China Digital News

The China eCommerce giant Alibaba started testing a new eCommerce App “Taibang” (态棒). It focuses on the pop culture and street fashion beloved by young generations, according to ebrun.com. Taibang aims at introducing original domestic designer brands to Gen-Z and millennials with the slogan “Made in China with Attitude.” Youth-oriented fashion eCommerce Compared to Taobao and Tmall, Taibang integrated more …

China’s coffee wars: How Luckin Coffee & Coffee Box plan to take on Starbucks

Claire Chu China Digital News, WeChat news

As foreign companies in China go, Starbucks is an unique case. Traditionally a land of tea, China was exposed to the specialty coffee culture in 1999 when Starbucks opened their first shops in China’s larger cities. The coffee chain essentially faced no serious competition in China in the early years, and effectively established itself as a daily routine for white-collar …