Translate your brand DNA
for China.

We help brands understand, plan and operate in the Chinese market.

360° China support

Based in Shanghai, Beijing and Chengdu, our team can cover all aspects of your China digital and PR presence.

From influence to advertising, from digital audit to offline events, we provide full stack coverage for your brand in China.

See our work

Our services

Consulting & Audit

Social listening
Competitors analysis
Weak trends analysis

China Social operations

Influencer campaigns & gifting
Advertising management
Content creation

Offline operations

Pop-up stores
O2O integration
Distributor relationships

Case studies

All case studies

Media intelligence, empowered by AI

Our team analyzed more than 1 million articles with our in-house AI social listening tool, to uncover weak trends for Louis Vuitton in the Chinese market.

Louis Vuitton monogram luggage stacked on a trunk before the karst peaks of Zhangjiajie

ARTICLES ANALYSED: 1M+
EXPERTS INTERVIEWED: 50+
WEAK TRENDS IDENTIFIED: 23+
CORE RECOMMENDATIONS: 8+

A new China narrative in upscale fashion

Every day, we make Marimekko stand out in a competitive market, with pop-up events, Tmall ads and growth on Red and WeChat.

Five models lying in a circle on a pink court, wearing Marimekko print apparel

FOLLOWERS, YOY: +140%
ENGAGEMENT, YOY: +200%
FASHION SALES, YOY: +152%
TMALL PAID ROI: 10+

Localizing content to increase brand desirability

For De’Longhi, we build localized videos and photo assets on real customer data.

ARTICLES IDENTIFIED: 120,000
TRENDS IDENTIFIED: 12
DELIVERY COST: −70%
DELIVERY SPEED: 3×

Understanding perception to shape brand positioning

We combined in-depth influencer interviews with large-scale data analysis to assess Tory Burch’s brand perception in China.

Cici Xiang at a café on Shanghai’s Yuyuan Road, wearing Tory Burch’s red Lunar New Year rabbit sweater beside a matching T Monogram tote

INFLUENCERS INTERVIEWED: 50
IN-DEPTH INTERVIEWS: 60 min
POSTS & COMMENTS ANALYSED: 60,000+
CORE RECOMMENDATIONS: 8

AI imagery in place of a model shoot

For Mackage’s Altay series on Red, we replaced a model shoot with AI-generated images built around a trending topic, and finished production in 9 days.

A woman and a man in beige Mackage coats standing in a snowy forest, holding a large tote bag

IMAGE CTR, VS 4% AVERAGE: 5.6%
PRODUCTION COST: −82%
PRODUCTION CYCLE: −55%
POSITIVE FEEDBACK: 98%

Launching a niche French brand in China

Rouje entered China with a WeChat store connected to its Magento site, and livestreams with top-tier influencers on Red and WeChat.

A woman with long curly hair in a dark floral dress, seated at a café table before large floral-print letters

FOLLOWERS, BRAND ACCOUNT: 102K
FOLLOWERS, FOUNDER ON RED: 128K
GROWTH VS COMPETITORS: +300%
INFLUENCER COLLAB ENGAGEMENTS: 103K

From a WeChat store to shops in Shanghai and Beijing

We have run PDPAOLA’s influencer campaigns, ads and livestreams in China since the brand arrived.

Close-up of an ear wearing a gold PDPAOLA hoop and two small stone earrings, above a paisley collar

TMALL SALES, FIRST 3 MONTHS: 3.5M RMB
SALES PER LIVESTREAM: 2M RMB
MONTHLY ENGAGEMENTS: 24K
TMALL GLOBAL JEWELRY: No. 1

A 50th anniversary exhibition for AGATHA

We planned and ran AGATHA’s 50th anniversary exhibition, along with the online and offline campaigns around it.

Gold AGATHA earrings with pearls and red heart stones laid out on a beige jewellery tray

NEW FOLLOWERS, 1 MONTH: 3,500
ENGAGEMENT, MONTH ON MONTH: +103%
KOL POSTS: 60+
CAMPAIGN ENGAGEMENTS: 54K

Contact us

Reach out for a first conversation about your presence in the Chinese market.

OFFICES Shanghai — Beijing — Chengdu

Translate your brand DNAfor China.