Below you'll find a list of all posts that have been categorized as “WeChat guides & tips”
WeChat Channels (微信视频号, which means “Video Account”) is WeChat’s public short-video feature, benchmarking Douyin and Kuaishou. Only one year after launch, it reached 500 million Daily Active Users in 2021. So, what does it mean for your brand? Is it worth trying? In this article, we will explain: What is WeChat Channels (Video Account) and what’s the difference with WeChat …
Why is WeChat advertising system broken? There are two advertising schemes provided by Tencent. 1. “Subscription Messages” ads If subscription accounts exceed 100k followers, they can apply to be “ads displayers”. Other companies can then display ads at the bottom of each of their messages However, subscription account ads show poor return on investment for the accounts displaying the ads …
The WeChat Impact Report 2018 is out! Among the highlights: WeChat-driven information consumption reached RMB 209. 7 billion WeChat accounted for 34% of the total data traffic of users WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, tourism, etc. WeChat contributed the employment of 20.3 million persons in 2017, more than twice the 2014 figure The number of stores accepting WeChat Payment in …
Advertising on WeChat is a booming trend: the platform has a long history of protecting users and forbidding entry from advertisers, but it is now slowly opening up. This is a huge opportunity for marketers trying to advertise in China. Here are the ways you can get started with WeChat ads. What is WeChat Advertising? WeChat advertising is the Tencent program …
The average open rate of WeChat Official Accounts is 5%. And if you are operating a subscription account, the window of opportunity for users to notice your article is only 1-2 seconds (the time the article title appears in preview in the chat page). After this short delay, your message will likely be buried under hundreds of other accounts’ update. You can …
Uncle Tongdao, a WeChat Official Account about astrology just had an exit at a RMB 300 million valuation. The founder and ex-CEO, Cai, Yuedong cashed RMB 217 million ($31.42million) for his 72.5% share. Meisheng Culture is the investor. How can a WeChat Official Account be worth that much? Turns out, saying Uncle Tongdao is a WeChat Official Account is a huge under …
The Chinese market for imported food Why should you care about exporting your F&B business to China? Well, first of all, China is the largest Food And Beverage market in the world. It surpassed the U.S in 2011, reaching 560 billion USD in 2014. The Chinese F&B market is also increasingly looking at foreign brands as a source of quality …