What are WeChat Mini-Programs? A Simple Introduction

Thomas Graziani WeChat guides & tips

WeChat mini-programs are a very complex piece of technology/design, so I’ll answer the questions in 3 parts: What are WeChat mini-programs? Cons: What are the main drawbacks of WeChat programs? Pros: What makes them interesting for marketers? What are WeChat mini-programs? Examples of WeChat mini-programs WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to …

WeChat store: 5 ways to open a WeChat shop for free

Tingyi Chen WeChat guides & tips

As WeChat is becoming the do-it-all super platform, more and more official accounts are linked to a WeChat store. Users are used to shopping without leaving WeChat. Ask a question about WeChat Shop What is WeChat Store? WeChat shop is a mobile website that connects to the menu of the WeChat Official Account. WeChat users will be able to access the ...

WeChat public accounts: what is the difference between subscription and service accounts?

Thomas Graziani WeChat guides & tips

WeChat has grown into the biggest and most influential social network in China, with over 889 million active users. When you are thinking through your WeChat strategy, one of the first tough decisions to make is to pick between subscription account and service account. This choice is important as it will shape your content marketing strategy. What is the difference between ...

Advertising on WeChat: a Step by Step Guide

Tingyi Chen WeChat guides & tips, WeChat news

Advertising on WeChat is a booming trend: the platform has a long history of protecting users and forbidding entry from advertisers, but it is now slowly opening up. This is a huge opportunity for marketers trying to advertise in China. Advertise on WeChat Here are the ways you can get started with WeChat ads. What is WeChat Advertising? WeChat advertising is …

How to create the best WeChat article title? The 3 rules that you should follow

Tingyi Chen WeChat guides & tips

The average open rate of WeChat Official Accounts is 5%. And if you are operating a subscription account, the window of opportunity for users to notice your article is only 1-2 seconds (the time the article title appears in preview in the chat page). After this short delay, your message will likely be buried under hundreds of other accounts’ update. You can …

10 best WeChat campaigns of 2017

Tingyi Chen WeChat guides & tips, WeChat news

Forbidden City & Tencent Imagine Zhu Yuanzhang, the emperor of Ming Dynasty, come to life from an ancient painting and start singing rap, taking funny selfies and posting on his WeChat Moments. This is a campaign launched by Forbidden city in collaboration with Tencent team to promote Next Idea, a creativity competition.  It went viral on WeChat hours after its ...

Case study of Uncle Tongdao: 3 years, 5 million WeChat followers, and 300m RMB valuation

Tingyi Chen WeChat guides & tips, WeChat news

Uncle Tongdao, a WeChat Official Account about astrology just had an exit at a RMB 300 million valuation. The founder and ex-CEO, Cai, Yuedong cashed RMB 217 million ($31.42million) for his 72.5% share. Meisheng Culture is the investor. How can a WeChat Official Account be worth that much? Turns out, saying Uncle Tongdao is a WeChat Official Account is a huge under …

How to Crack China’s Food and Beverage market: Getting Started

Thomas Graziani WeChat guides & tips

The Chinese market for imported food Why should you care about exporting your F&B business to China? Well, first of all, China is the largest Food And Beverage market in the world. It surpassed the U.S in 2011, reaching 560 billion USD in 2014. The Chinese F&B market is also increasingly looking at foreign brands as a source of quality …

Singles Day promotion guide: graphic design, promotion method and live streaming

Tingyi Chen WeChat guides & tips, WeChat news

We are only a month away from the biggest online shopping festival of the world, November 11th, AKA Singles Day. Forget about the Chinese National Holiday, it’s time to plan for Single’s Day. This day was redefined as the “Chinese Black Friday” by Alibaba in 2012, and it evolved into a massive shopping festival growing year after year.  Last year on Tmall …

3 WeChat store case studies: how can you earn ¥30 million monthly revenue on WeChat?

Tingyi Chen WeChat guides & tips

Selling on WeChat is not easy, yet we keep hearing stories about brands that sold millions in a day through WeChat store. How did they do it?  Today, we will dive into 3 case studies to see how brands make money on WeChat. Xiaoxiaobao Mama WeChat ID: xxbmm123 Content: review articles of baby products WeChat Followers: 2,000,000 Followers demographic: 90% …