What are WeChat Mini-Programs? A Simple Introduction

Thomas Graziani WeChat news

WeChat mini-programs are a very complex piece of technology/design, so I’ll answer the questions in 3 parts: What are WeChat mini-programs? Cons: What are the main drawbacks of WeChat programs? Pros: What makes them interesting for marketers? What are WeChat mini-programs? Examples of WeChat mini-programs WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to …

China’s coffee wars: How Luckin Coffee & Coffee Box plan to take on Starbucks

Claire Chu China Digital News, WeChat news

As foreign companies in China go, Starbucks is an unique case. Traditionally a land of tea, China was exposed to the specialty coffee culture in 1999 when Starbucks opened their first shops in China’s larger cities. The coffee chain essentially faced no serious competition in China in the early years, and effectively established itself as a daily routine for white-collar …

WeChat impact report 2018: all the latest WeChat data

Thomas Graziani New WeChat features, WeChat guides & tips, WeChat news

The WeChat Impact Report 2018 is out! Among the highlights: WeChat-driven information consumption reached RMB 209. 7 billion WeChat accounted for 34% of the total data traffic of users WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, tourism, etc. WeChat contributed the employment of 20.3 million persons in 2017, more than twice the 2014 figure The number of stores accepting WeChat Payment in …

Alibaba attempts to acquire Ele.me & 4 other news

Thomas Graziani WeChat news

5 news from this week: Alibaba attempts to acquire Ele.me Momo acquires Tantan Tiao-yi-tiao mini-program starts monetizing iQiyi files for IPO in the U.S at $US 10 billion valuation Mini-program analytics App Alading raises 60 million RMB funding #1. Alibaba attempts to acquire Ele.me Alibaba made a move to purchase food-delivery leader Ele.me for $9.5 billion USD, according to ifeng.com. …

How to set up WeChat Pay? A Simple Guide

Thomas Graziani WeChat news

In this article, we will look into: What is WeChat Pay - for end user click here What is WeChat Pay - for companies click here How can foreigners apply for WeChat Pay (for individual) click here How can you change the bank card linked with WeChat Pay (for individual) click here How to apply for WeChat Pay (for Chinese companies) click here ...

Trend report of the top 500 WeChat Official Account

Tingyi Chen WeChat news

The Fortune 500 list is relatively stable. Every time a new company makes it to the top 500, the media celebrates. But in the extremely competitive Chinese social media environment, making it to the top 500 could just be temporary glory. Newcomers could take your place anytime. Newranks tracks the performance of the 500 top-performing WeChat Official Accounts every month. …

Alipay releases “mini-programs” in response to WeChat

Thomas Graziani New WeChat features, WeChat news

Alipay quietly released its own mini-programs: light applications accessed through Alipay, loaded directly (like web pages) but with performance similar to web-APPs. Let’s have a close look into that. What do Alipay mini-programs look like? Alipay mini-programs look, in many ways, exactly like WeChat mini-programs. Like WeChat miniprograms, Alipay miniprograms… are accessed usually via scanning QR codes are built on …

10 best WeChat campaigns of 2017

Tingyi Chen WeChat guides & tips, WeChat news

Forbidden City & Tencent Imagine Zhu Yuanzhang, the emperor of Ming Dynasty, come to life from an ancient painting and start singing rap, taking funny selfies and posting on his WeChat Moments. This is a campaign launched by Forbidden city in collaboration with Tencent team to promote Next Idea, a creativity competition.  It went viral on WeChat hours after its ...