Trend report of the top 500 WeChat Official Account

Tingyi Chen WeChat news

The Fortune 500 list is relatively stable. Every time a new company makes it to the top 500, the media celebrates. But in the extremely competitive Chinese social media environment, making it to the top 500 could just be temporary glory. Newcomers could take your place anytime. Newranks tracks the performance of the 500 top-performing WeChat Official Accounts every month. …

Alipay releases “mini-programs” in response to WeChat

Thomas Graziani New WeChat features, WeChat news

Alipay quietly released its own mini-programs: light applications accessed through Alipay, loaded directly (like web pages) but with performance similar to web-APPs. Let’s have a close look into that. What do Alipay mini-programs look like? Alipay mini-programs look, in many ways, exactly like WeChat mini-programs. Like WeChat miniprograms, Alipay miniprograms… are accessed usually via scanning QR codes are built on …

Advertising on WeChat: a Step by Step Guide

Tingyi Chen WeChat guides & tips, WeChat news

Advertising on WeChat is a booming trend: the platform has a long history of protecting users and forbidding entry from advertisers, but it is now slowly opening up. This is a huge opportunity for marketers trying to advertise in China. Advertise on WeChat Here are the ways you can get started with WeChat ads. What is WeChat Advertising? WeChat advertising is …

How to set up WeChat Pay? A Simple Guide

Thomas Graziani WeChat news

In this article, we will look into: What is WeChat Pay How can foreigners apply for WeChat Pay (for individual) click here How can you change the bank card linked with WeChat Pay (for individual) click here How to apply for WeChat Pay (for companies) click here How to set-up WeChat cross-border payment (for companies) For a Magento store click here For ...

10 best WeChat campaigns of 2017

Tingyi Chen WeChat guides & tips, WeChat news

Forbidden City & Tencent Imagine Zhu Yuanzhang, the emperor of Ming Dynasty, come to life from an ancient painting and start singing rap, taking funny selfies and posting on his WeChat Moments. This is a campaign launched by Forbidden city in collaboration with Tencent team to promote Next Idea, a creativity competition.  It went viral on WeChat hours after its ...

WeChat H5 Data Report 2016

Tingyi Chen WeChat news

Datastory and MAKA released the 2016 WeChat H5 Data Report. Some highlight includes: Average conversion rate of H5 campaign is 4.1% Average pageview of H5 campaign increased 27% year over year 60% of pageview comes from WeChat Moment Storytelling is the most popular type of H5 Data was collected from 100,000 H5 campaigns made using MAKA. Disclaimer: MAKA’s H5 templates are simpler slide …

Case study of Uncle Tongdao: 3 years, 5 million WeChat followers, and 300m RMB valuation

Tingyi Chen WeChat guides & tips, WeChat news

Uncle Tongdao, a WeChat Official Account about astrology just had an exit at a RMB 300 million valuation. The founder and ex-CEO, Cai, Yuedong cashed RMB 217 million ($31.42million) for his 72.5% share. Meisheng Culture is the investor. How can a WeChat Official Account be worth that much? Turns out, saying Uncle Tongdao is a WeChat Official Account is a huge under …

6 things to remember about Tencent quarterly results

Thomas Graziani WeChat news

Tencent just released its results for the third quarter of 2016. Given the company’s dominance in Chinese social space, these are much awaited news. What are the highlights? We break it down for you. WeChat is still booming The one statistics that stands out among these quarterly results is the healthy growth of WeChat. The social network records a 30% …

WeChat launches two-way-pick banner ads, aiming to triple advertising revenue by 2018

Tingyi Chen New WeChat features, WeChat news

According to eMarketer, Tencent’s digital advertising revenue will reach $11.0 billion by 2018, almost triple from this year. How is Tencent going to do that? Starting in late 2014, Tencent embarked on a slow but steady journey to open up its advertising platform for brands August 2014 –  Introducing banner advertising at the end of articles January 2015 – First WeChat Moment …

Singles Day promotion guide: graphic design, promotion method and live streaming

Tingyi Chen WeChat guides & tips, WeChat news

We are only a month away from the biggest online shopping festival of the world, November 11th, AKA Singles Day. Forget about the Chinese National Holiday, it’s time to plan for Single’s Day. This day was redefined as the “Chinese Black Friday” by Alibaba in 2012, and it evolved into a massive shopping festival growing year after year.  Last year on Tmall …