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[ BLOG / AUTHOR ]

Shilin Song

38 articles.

All371New WeChat features256WeChat news54WeChat guides & tips45China Digital News20China Market Analysis16Red/Xiaohongshu Marketing11Douyin7Tmall5Social Advertising2Events1Bilibili Marketing1

18 NOV 2022CHINA MARKET ANALYSIS

Tmall and JD went silent on Double 11 Sales: consumption trends are changing

The 14th Double 11 (also known as “Single’s Day”) concluded on November 11th at 24:00. It’s the first year eCommerce giants like Tmall and JD didn’t release total GMV (Gross Merchandising Value) data and…

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05 NOV 2022RED/XIAOHONGSHU MARKETING

4 Tips to Optimize your Red (Xiaohongshu) Content Marketing

21 OCT 2022CHINA MARKET ANALYSIS

Chinese Consumer Confidence & Consumption Drops: How should brand react?

06 OCT 2022DOUYIN

A Look Into 500 Top-Sellers on Douyin eCommerce

21 SEP 2022CHINA MARKET ANALYSIS

A Look Into 163 Million New Middle-Class in China

16 SEP 2022CHINA MARKET ANALYSIS

Sportswear market in China: growth rate and booming trends

08 SEP 2022CHINA DIGITAL NEWS

10 Fashion Trends in China: Where is the opportunity?

31 AUG 2022NEW WECHAT FEATURES

WeChat Channels: is it worth your attention?

16 AUG 2022CHINA DIGITAL NEWS

China Livestream eCommerce: Taobao and Douyin Insights

13 AUG 2022SOCIAL ADVERTISING

China Online Advertising Report 2022 H1

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