Douyin Fashion Trend Show “Fashion Reborn, Happening Now” Reaches 100 Million Views On October 13th, Douyin launched a trend show themed “Fashion Reborn, Happening Now,” marking a departure from traditional fashion presentation formats. The event positioned itself as a fashion narrative jointly defined by the platform, creators, and users rather than a conventional runway show. The topic has achieved significant …
We examined 600 top-performing WeChat articles from September periods across 2023, 2024, and 2025, weighted by engagement metrics. Some of the trends we unveil show significant shifts in the cultural and marketing landscape. Users’ attention is shifting from politics to finance, with a rising discussion about the environment Top category by article amount: Top category by like amount: Weighted as …
As platforms prepare for the most competitive Double 11 ever, Taobao Instant Commerce has become Alibaba’s do-or-die strategy to reclaim leadership. The company generated immense PR buzz and impressive merchant metrics by enabling customers to receive their orders within hours rather than days. What Is Taobao Instant Commerce? In February 2025, JD tried to leverage its superior in-house logistics to …
The US beverage market is facing a significant shake-up from Chinese chains armed with lightning-fast operations, aggressive pricing tactics, and business models that put American competitors to shame. After speaking with Wang Jie, the ambitious owner of Ningji Lemon Tea who is expanding to American shores, I gained fascinating insights into how Chinese beverage companies view the US market-and why …
Known as China’s Instagram counterpart, REDNote should not be approached in the same way as Instagram. Here are a few key trends for 2024: Learn more about the complete REDNote marketing guide here. Trend #1 Zoom: Xiaohongshu stores are booming as live-streaming picks up Xiaohongshu has been rapidly expanding its live-streaming e-commerce capabilities as part of a significant pre-IPO effort. …
As 2024 unfolds, REDNote (also called Red or Xiaohongshu) becomes a crucial force in luxury and premium brand marketing. With an anticipated IPO by 2024, REDNote is now a prime China marketing channel. It captivates a wealthy, young urbanite audience, making it a key destination for luxury and premium brands. REDNote (Xiaohongshu) Overview REDNote mainly targets a specific user group: …
Chinese New Year Marketing Ranking – Luxury Handbags and Shoes Industry Chinese New Year marketing engagements include both brand and organic content. Luxury Sector Chinese New Year Marketing Summary Insights Offline artistic installations The recent Chinese New Year marketing campaigns by luxury brands have showcased a significant uptick in the deployment of offline artistic installations, a testament to the brands’ …
Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7 billion RMB compared to 2020. Post-pandemic, luckily we are seeing a slow recovery of 1% growth compared to 2022. Chinese firms showed resilience, while international brands bore the brunt of the downturn. Monica Vinader, Emporio Armani, Lola Rose, Agatha, and Gucci are among the fastest-growing international brands …
China has been heavily focused on improving inefficiencies, leading to intense competition on even the smallest things. This phenomenon, known as neijuan (内卷) in Chinese, has been further intensified with the introduction of AI in the industry. Here are some AI use cases in China’s social media and e-commerce space. NetEase uses AI for creating product photoshoots, packaging design, and …
As an agency that provides Tmall and social media services, the most common question that comes up throughout operation are: how much money should we spend on social media vs. Tmall? I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: The social vs. Tmall spending ratio varies widely among the brands we studied (from 80% …
