As the world emerges from the shadows of the COVID-19 pandemic, it’s crucial to examine how various industries have been reshaped by this unprecedented event. In particular, the handbag industry in China has witnessed significant transformations over the past two years. In today’s article, we will delve into: The analysis is empowered by Doris, WalktheChat In-house A.I. Social Listening Tool. …
Handbag Micro Trend: How Ita-Bag is Winning Chinese Female Gen Alpha
In this report, our central focus revolves around the burgeoning Ita-Bag style, which has witnessed a consistent surge in mentions (+95% per quarter) on Xiaohongshu over the past year. We delve into the essence of Ita Bags and explore the factors contributing to their popularity, particularly among the Gen-Z and Gen-Alpha demographics. This analysis encompasses an in-depth examination of various …