As the world emerges from the shadows of the COVID-19 pandemic, it’s crucial to examine how various industries have been reshaped by this unprecedented event. In particular, the handbag industry in China has witnessed significant transformations over the past two years. In today’s article, we will delve into: The analysis is empowered by Doris, WalktheChat In-house A.I. Social Listening Tool. …
Handbag Micro Trend: How Ita-Bag is Winning Chinese Female Gen Alpha
In this report, our central focus revolves around the burgeoning Ita-Bag style, which has witnessed a consistent surge in mentions (+95% per quarter) on Xiaohongshu over the past year. We delve into the essence of Ita Bags and explore the factors contributing to their popularity, particularly among the Gen-Z and Gen-Alpha demographics. This analysis encompasses an in-depth examination of various …
Tmall and JD went silent on Double 11 Sales: consumption trends are changing
The 14th Double 11 (also known as “Single’s Day”) concluded on November 11th at 24:00. It’s the first year eCommerce giants like Tmall and JD didn’t release total GMV (Gross Merchandising Value) data and growth rate. They have gone ambiguous about the figures, as the campaign took place against a weakened economy growth (3.9% YoY GDP growth in Q3), Covid …
Chinese Consumer Confidence & Consumption Drops: How should brand react?
COVID around China became a problem over many months this year, disrupting the supply and depressing consumer confidence. Businesses have now resumed in most cities but are still under the ever-present threat of lockdowns following the “dynamic zero covid policy”. As Chinese consumer confidence continues to drop, how should international brands react in a tough time like this? Chinese Consumer …
A Look Into 163 Million New Middle-Class in China
As of July 2022, the number of “new middle-class” in China has reached 163 million, according to a new report published by QuestMobile. The number is still a fraction of China’s 1.4 billion total population, but the new middle-class is growing at a year-on-year rate of 15.6%, even with the impact of Covid and lockdowns. In contrast, the middle class …
Sportswear market in China: growth rate and booming trends
China has been a crucial market for international sportswear brands. In terms of size, the US remains the largest sportswear market, with an estimated market size of $45 billion, but the industry’s growth rate is only 2.5%. In contrast, China’s sportswear market is the 2nd biggest market globally which exceeded 310 billion CNY (~43 billion USD), but the growth rate …
10 Fashion Trends in China: Where is the opportunity?
In the past year, all aspects of society have changed greatly: new cultures, aesthetic styles, and living standards are emerging. Nowadays, Chinese consumers pay more attention to the meaning and self-realization through each purchase. Gen-Zs yearn to express a unique attitude through what they wear. Douyin (the Chinese Tiktok) eCommerce analyzed platform data and published the Top 10 lifestyle trends …
China Online Advertising Report 2022 H1
The epidemic and macro environment affected China’s online advertising market, which fell slightly in the first half of 2022. Will it rebound in H2? Although brands continue betting on video and social media ads, top-tier media advertising revenue has also not increased, and competition has intensified. China Online Advertising Market Decrease in 2022 H1 Due to regional COVID outbreaks in Chinese …
Pet Economy grows faster than “Human Economy”: a new opportunity in the post-covid China
The Pet Economy is one of the uprising industries in China despite the COVID impact and restrictions. During the 618 Mid-Year Sale in 2022, Tmall Pet Industry GMV (Gross Merchandising Value) grew by 19% compared to last year, reaching 2.7 billion CNY (~ 400 million USD). During the first 4 hours of the JD 618 event, the Pet industry GMV …