Douyin Fashion Trend Show “Fashion Reborn, Happening Now” Reaches 100 Million Views
On October 13th, Douyin launched a trend show themed “Fashion Reborn, Happening Now,” marking a departure from traditional fashion presentation formats. The event positioned itself as a fashion narrative jointly defined by the platform, creators, and users rather than a conventional runway show.
The topic has achieved significant engagement, with viewership reaching 100 million as of today.
The show highlighted multiple fashion trends that demonstrate strong user co-creation characteristics, including “cleanfit,” “new Chinese style,” “gender-neutral style,” and “old money style.”
Some of the styles are break down into sub categories. For example Old Money Style is break down into quite luxury (10 million), and Hampton Style (21 million), and old money style (3.5 billion).
Gen Z lead micro fashion trend including Shimmer Core, Pura Core, Oxygen Style and Office Siren are also highlight by Douyin fashion show.
These emerging fashion movements reflect the platform’s role in facilitating collaborative trend development, with users actively participating in defining and shaping contemporary fashion narratives alongside content creators and the platform itself.
WeChat Pay Cross-Border Transactions Surge Across Asia-Pacific Markets
WeChat Pay data indicated strong cross-border payment growth during the holiday period, with transaction numbers increasing by 21% year-on-year in the first five days. Visa-free policies for China in multiple countries drove regional variations in payment activity.
South Korea saw WeChat Pay transactions increase by 46%, while Singapore recorded a 32% year-on-year growth. Malaysia demonstrated particularly robust expansion, with transaction volume completed through the Malaysian payment network PayNet showing both transaction numbers and amounts increasing by more than 3 times year-on-year. In Japan, WeChat Pay transaction volume grew by over 25% year-on-year.
Douyin E-commerce Reports Explosive Growth on Double 11 Opening Day
Douyin E-commerce announced first-day performance data for its “Double 11” promotion, with merchants achieving substantial growth momentum. The number of merchants participating in the event and generating revenue on the first day increased by 75% year-on-year.
The number of brands with sales exceeding 100 million yuan increased by 800% year-on-year, while individual products with sales surpassing 10 million yuan grew by 500% year-on-year. The creator economy maintained strong momentum, with over 100,000 e-commerce creators achieving 200% year-on-year sales growth on the opening day. Multiple engagement channels including live streaming, shopping malls, search functionality, and product cards contributed to merchant business expansion.
Ministry of Culture and Tourism Records 888 Million Domestic Tourists During 8-Day Holiday
During the 2025 National Day Mid-Autumn Festival 8-day holiday, China’s cultural and tourism market maintained stable and orderly operations. According to calculations by the Data Center of the Ministry of Culture and Tourism, domestic tourist visits reached 888 million, representing an increase of 123 million compared to the 7-day National Day holiday in 2024.
Total domestic tourism spending reached 809.006 billion yuan, marking an increase of 108.189 billion yuan compared to the previous year’s 7-day holiday period. Various regions deployed diverse cultural and tourism products, services, and activities throughout the holiday.
JD Launches 37-Day Double 11 Shopping Festival
JD officially launched its Double 11 shopping festival at 8 PM on October 9th. According to the 2025 Double 11 merchant recruitment rules, the promotion period spans 37 days, divided into two phases: a warm-up period from 0:00 on October 9th to 19:59, and a formal period running from 8 PM on October 9th through 23:59 on November 14th.
The timing represents an acceleration compared to last year’s JD Double 11, which entered the pre-sale phase on October 12th, with this year’s major promotion start date moved forward.