RED (Xiaohongshu) Trends 2022: emerging trends in Fitness, Fashion & Beauty

Shilin Song China Digital News

Since the pandemic in 2020, Chinese consumers have been adapting to the ever-changing external environment and adjusting their preferences, lifestyles, and purchasing decisions. Today we will share updated insights from Red Content Trends Report, to help brands better understand their audience in post-covid China and discover new opportunities underlying the challenges. In this article, we will explain: Red (Xiaohongshu) updated …