3 best platforms to find WeChat KOL

Thomas Graziani New WeChat features

We have written it before: Key Opinion Leaders (KOL) are maybe the best way to promote your company on WeChat. But how exactly can you find the right KOL for your industry? Here are platforms which help you do just that. Newrank.cn 新榜 Newrank.cn is a familiar name to our readers: it is the platform ranking all the major WeChat …

How Facebook is becoming a WeChat copycat…

Thomas Graziani New WeChat features

Facebook is literally, step by step, becoming a WeChat copycat. After inspiring itself from WeChat payment and WeChat public accounts, it is now copying much of the public accounts design. How Facebook is copying WeChat account menus 3 months ago, Facebook announced it would launch “bots” on public accounts. These accounts looked very much like… WeChat public accounts. Facebook hoped it …

In-store WeChat cross-border payment and 3 examples

Tingyi Chen New WeChat features, WeChat guides & tips, WeChat news

Chinese tourists spend a lot of money when they travel. According to WSJ, Chinese tourists spent more than $229 billion in 2015, a 53% increase from the previous year.  Many shopping malls and tourist centers hire Chinese speaking staff. But when it comes to payment, most of places still haven’t caught up with the more popular mobile payment method in China. Today …

WeChat still fails to gain market share abroad

Thomas Graziani New WeChat features

There has been much fuss about WeChat trying to export itself outside mainland China. And so far it has failed to do so. Top-performing regions for WeChat outside mainland China So, where is WeChat doing well outside mainland China? You might not have expected it: the #1 country is… Buthan. If you know a bit about geography, you know there is …

5 latest changes to WeChat Public Accounts

Thomas Graziani New WeChat features

WeChat changes. And it changes fast. Here are 5 modifications to the platform which happened just over the last couple of weeks. 1. “Stick on top” for WeChat Public Accounts Among all the new features published lately, this might be the game-changing one. Much fuss has been made about WeChat public accounts replacing APPs on your phone. There is still …

Tencent new rules forbid H5 games and interactive campaigns on WeChat

Thomas Graziani New WeChat features, WeChat news

Early this week, WeChat team made an eye-catching move. They rolled out a stringent new set of rules to evaluate any shared content on WeChat, especially regulating links taking users outside of Tencent servers (self-hosted H5). Breaking those rules could result in punishments ranging from an IP block on the illicit content to a permanent ban of your account. As …

New tax law makes cross-border e-commerce of cosmetics cheaper!

Tingyi Chen New WeChat features

Online sales of imported goods have grown at a compounded rate of 63 percent in the five years to 2015, reaching 638 billion RMB ($98 billion) and accounting for 17 per cent of China’s total online retail sales, according to data from Mintel Group Ltd. Last week, the government released a new Tax rule for cross-border commerce that will tighten the control …

6 best resources to learn about WeChat

Thomas Graziani New WeChat features, WeChat guides & tips

When we meet our readers in real life, one question keeps coming back: where do you get all the data you are publishing? Today, WalktheChat opens the kimono: discover our sources, and start following them first hand. But don’t worry! We’ll still be around to give you an extra layer of insights! Newsrank.cn Newsrank.cn is the “barometer of WeChat accounts”. …

WeChat is investing in Virtual Reality: what will it look like?

Thomas Graziani New WeChat features

2016 is, no doubt, the year of Virtual Reality (VR). Last November, Tencent unveiled its plan to develop Virtual Reality. It had previously invested in Epic Games and Altspace VR. But what will VR look like for WeChat and messaging in general? What’s the difference between VR and AR? Virtual reality means (VR) you put on a headset and then …