Below you'll find a list of all posts that have been categorized as “New WeChat features”
Last week, Alipay released a new feature called Circle (圈子). Within hours of its launch, female students started to post sexually explicit pictures to get comments from wealthy users with high credit score. The feature immediately got huge media attention and triggered discussions on all social medias. Alipay later apologized for its wrongdoing after facing criticism from the Chinese government. Interestingly, …
WeChat will soon launch pay-to-read feature Tencent has recently been testing a new feature which allows authors to post a preview of their article, and request readers to pay in order to read the full version. This new feature enables writers to collect a fee between 0 to 200RMB for a post. The preview needs to be no less than …
Single’s Day is over, money’s been spent, your boxes are on their way. Now it’s data analytics time! As a Single’s Day tradition, Alibaba displays the realtime shopping data on a large screen as part of the celebration. No surprise: it’s another record breaking year. 52 seconds, 1 billion RMB 6 minute 58 seconds, 10 billion RMB 2 hours 30 …
Early this year on April Fools Day, Alibaba released the concept video of the VR product called “Buy+”. In the video, consumers can have a real shopping experience in a virtual environment. Here are a few clips from the concept video: The video instantly went viral and got millions of views. Well, it turns out Buy+ was not just an …
This week, we bring you a WalktheChat “mashup” of two great reports published by Henkuai.com and TrustData about WeChat and e-commerce in China. Highlights are: The optimal posting time and days for WeChat are finally revealed! Read on to learn more. WeChat makes up for 20% of the time users spend daily on mobile APP’s Taobao still dominates the mobile …
According to eMarketer, Tencent’s digital advertising revenue will reach $11.0 billion by 2018, almost triple from this year. How is Tencent going to do that? Starting in late 2014, Tencent embarked on a slow but steady journey to open up its advertising platform for brands August 2014 – Introducing banner advertising at the end of articles January 2015 – First WeChat Moment …
WeChat min-APP’s are here. By now, you know it already. So let’s try to tell apart the awesomeness from the bullshit and figure out what it is all really about. What do WeChat APP’s look like? Before we start exposing grandiose theories about the future of WeChat (we’ll get there) you might want to know what the thing actually looks …
There’s a question that we keep hearing repeatedly: once users are reading my WeChat article, how do I get them to follow my account? Even harder: when users are visiting my H5 campaigns, how do I convert them into followers? It turns out there is a great answer to it, and that most accounts are doing this completely wrong. How …
This week, WeChat released the long-awaited 2.0 version of their Mac OS client. The new interface brings a lot of cool features, but may well mean the death of WeChat service accounts… What’s new with 2.0? The new 2.0 version brings core improvements such as: Ability to send stickers from the Mac version of the APP You can now access …
It’s been busy weeks for WeChat, with a business model pivot for Youzan and a crackdown of Tencent on pyramid schemes. Here’s a summary of the key events. 1. Youzan starts charging 4,800 RMB per year Starting on July 8th, Youzan, one of the largest WeChat e-commerce platform (claiming more than 2 million registered businesses) switched to a paid model. …
