[Infographic] A new record-breaking year for WeChat red packets

Thomas Graziani New WeChat features

Tencent said they wouldn’t participate in the “Red packets” (红包 / Hongbao) war this year (they didn’t spend a dime giving away money to users)

…well, they won it anyway!

Key highlights:

  • 14.2 billion red packets sent in 24 hours, 76% year over year growth
  • 760,000 were sent in 1 second
  • Guangdong is the province which sent the largest number of packets
  • Beijing is the city which sent the largest number of red envelopes!

hongbao-1hongbao-2hongbao-3hongbao-4hongbao-5

hongbao-6hongbao-7

Want to start selling on WeChat? Sign up now for a 15 days free trial