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All371New WeChat features256WeChat news54WeChat guides & tips45China Digital News20China Market Analysis16Red/Xiaohongshu Marketing11Douyin7Tmall5Social Advertising2Events1Bilibili Marketing1

28 SEP 2023CHINA MARKET ANALYSIS

China Fashion Trend: Maillard Style Surges with +28,900% Uptick on Social Media

The “Maillard Style“: A culinary-inspired fashion sensation, this trend, reminiscent of the browning reaction observed in steaks, witnessed an astounding surge in August, seeing a +28,900% increase in mentions on Red/Xiaohongshu. In this edition…

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15 SEP 2023CHINA MARKET ANALYSIS

Navigating the Post-COVID Handbag Market in China: Trends and Insights

08 SEP 2023CHINA MARKET ANALYSIS

Handbag Micro Trend: How Ita-Bag is Winning Chinese Female Gen Alpha

31 AUG 2023CHINA MARKET ANALYSIS

Handbag Micro Trend: Gen-Z and Millenials Embracing New Vintage Trends in China

27 JUL 2023NEW WECHAT FEATURES

China Jewelry Market Report 2023: Insights, Trends & Key Players – A Focus on Recovery, Fastest-Growing Brands, Luxury Hair Accessories Surge, and Evolving Consumer Preferences

06 MAY 2023NEW WECHAT FEATURES

The AI Takeover in China: 9 Incredible Case Studies in E-commerce and Social Media

18 JAN 2023NEW WECHAT FEATURES

How much $ should a brand spend on social media marketing?

22 DEC 2022RED/XIAOHONGSHU MARKETING

A Look into Lululemon and Maia Active’s KOL Strategy on Red (Xiaohongshu)

16 DEC 2022WECHAT GUIDES & TIPS

3 ways to leverage WeChat mini program in post-Covid China

03 DEC 2022WECHAT GUIDES & TIPS

Are Ralph Lauren and Fendi Buying Fake WeChat Views?

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