Douyin Beauty Industry Report

Tingyi Chen New WeChat features

Ocean Insights, a Bytedance subsidiary, released a Douyin Beauty Industry Report 2020. The report shows Douyin is increasingly becoming a good marketing channel for beauty and cosmetics brands. Some highlights for the Douyin beauty industry includes: Daily video view reached 1.2 billion Beauty video content has increased by 228% YoY in 2019, above the average Douyin YoY growth of 192% …

How Did COVID-19 Impact Alibaba and Tencent’s Earnings?

Thomas Graziani New WeChat features

Alibaba and Tencent just released their earnings for the period of January to March 2020. A good opportunity to assess the extent to which COVID-19 impacted Chinese online platforms. Alibaba’s Q1 2020 results Alibaba saw overall very good performance YOY, due to the strong resilience of the e-commerce sector. Alibaba E-commerce revenues grew 19% YOY, while Tmall Online Physical Goods …

Douyin Live-streaming Case Studies: ROI and Sales Data

Tingyi Chen New WeChat features

Douyin live-streaming generates lots of buzz lately: Luo Yonghao, the tech KOL & ex-founder of Smartisan smartphone, sold 168 million RMB during his 1st campaign Celebrity Li Xiaolu sold 35 million RMB in her 1st campaign Chairwomen of Glee, a large electronic brand, sold 232K RMB Is Douyin live-streaming the next channel to spend your marketing budget? Or is it too …

WeChat is the main traffic source for Taobao, Bilibili marketing, and WeChat changes algorithm

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Quest Mobile Female Consumption Trend Report Quest Mobile released the Female Consumption Trend Report.  WeChat is the top traffic source for Taobao (excluding direct traffic) among female consumers: 18.8% of Taobao female consumer traffic initiates from WeChat. In contrast, Weibo only contributes to 1.7% of the Traffic despite the deep integration with Taobao.  Douyin is the 2nd largest traffic source …

2019 Social media report

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Tencent continues to lose market share in mobile time usage to Toutiao Back in the good old 2016, the Tencent ecosystem used to represent over 50% of the time Chinese users spent on mobile devices (source: Mary Meeker’s report). Now Tencent only takes up 42.9% of user’s time. This lost market share goes to Toutiao, the parent company of Douyin, …

¥800 billion WeChat Mini-Program Transaction Volume in 2019: Tencent Annual Report

Thomas Graziani New WeChat features

Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. A service ecosystem moving toward Fintech Tencent seems determined to stand out among Tech giants. It definitely doesn’t want to be an advertising company and is even diversifying away from gaming revenues. Instead, …