2018 Double 11 data: Alibaba, WeChat, Pingduoduo and more

Thomas Graziani New WeChat features

It’s the 10th anniversary of Alibaba’s biggest invention: the Single’s Day (Double 11). It marked another record-breaking sales figure, but the growth is shifting to other platforms. The Double 11 is a cross-platform e-commerce phenomenon. The total Gross Merchandise Volume (GMV) of all platforms reaches 314.3 billion RMB, a 23.8% year-over-year increase.  Tmall holds 68% of the market share. Yet …

Double 11 campaign techniques & how to get ready

Tingyi Chen New WeChat features

It’s the final 5-days countdown before this year’s Double 11, the biggest e-commerce festival in China. The Chinese e-commerce space is maturing faster and this brings out some new highlights for this year: Alibaba’s campaigns are more focused on gamification & social sharing More complicated campaign/coupon rules Purchasing coupons instead of adding to cart WeChat is becoming another major channel …

Chinese mobile ebook market is booming

Thomas Graziani New WeChat features

With almost 300 million Monthly Active Users, online reading might be the biggest Chinese digital market that you’ve never heard about. Let’s look into the main players and trends of this slightly nerdy industry. The ever-growing mobile reading market The mobile reading market has been growing to more than 300 million monthly active users in 2017. In the meantime, transaction …

2018 Single’s Day War Started; Pinduoduo joined as a major player; Dyson wins the crowd; National Holiday Shows Sign of China’s Economy Slowing down

Tingyi Chen New WeChat features

The 30-days countdown to Single’s Day 2018 started! The annual e-commerce war has started earlier than ever. Here are 5 news worth knowing for this week! Single’s Day e-commerce war starts with fighting for vendor resources: brands are facing a tough choice between Tmall and Pinduoduo Tmall starts pressuring brands to choose between Tmall and Pinduoduo for their Single’s Day promotion. …

What are WeChat Mini-Programs? A Simple Introduction

Thomas Graziani WeChat news

WeChat mini-programs are a very complex piece of technology/design, so I’ll answer the questions in 3 parts: What are WeChat mini-programs? Cons: What are the main drawbacks of WeChat programs? Pros: What makes them interesting for marketers? What are WeChat mini-programs? Examples of WeChat mini-programs WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to …

WeChat Social Commerce Report 2018

Tingyi Chen New WeChat features

WeChat Social Commerce Report 2018 was released today by Youzan (the biggest WeChat shop platform in China) and Newrank (China’s largest social media data monitoring platform). The report shows some surprising trends: The share of time spent on social media and Tencent-owned products is decreasing. Video content and Toutiao are stealing the show in 2018 The most popular items purchased via WeChat are around …

Is Weibo still popular in China in 2018?

Leung Muk Wun (Kristie) New WeChat features

Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao or Douyin. Is Weibo dead, dying, or is it actually secretly striving? A brief history of Sina Weibo Weibo is usually known as the Chinese version of Twitter. In Chinese 微博(Weibo) means microblogging. After Evan Williams …

JD.com: the future of China’s B2C market?

Leung Muk Wun (Kristie) China Digital News

When talking about B2C platforms in China, Alibaba is usually the first name that comes to people’s mind, seldom do people think of JD.com, the largest retailer in China aiming to compete with Amazon on a global scale. While the middle class is expanding fast in China, Chinese consumers are paying more attention to the quality and authenticity of goods, …