WeChat store: 5 ways to open a WeChat shop for free

Tingyi Chen WeChat guides & tips

As WeChat is becoming the do-it-all super platform, more and more official accounts are linked to a WeChat store. Users are used to shopping without leaving WeChat. Ask a question about WeChat Shop What is WeChat Store? WeChat shop is a mobile website that connects to the menu of the WeChat Official Account. WeChat users will be able to access the ...

50% of WeChat Accounts are losing followers and 3 other news

Tingyi Chen New WeChat features

WeChat Official Account Reading rate/followers growth rate are dropping According to a New Rank survey of 131 Official Account operators, there is a clear decrease in reading rates and growth rates on WeChat in 2017. As shown in the graph below, 39% of the accounts are experiencing a decrease in their article reading rate; while only 28% are seeing an …

WeChat public accounts: what is the difference between subscription and service accounts?

Thomas Graziani WeChat guides & tips

WeChat has grown into the biggest and most influential social network in China, with over 889 million active users. When you are thinking through your WeChat strategy, one of the first tough decisions to make is to pick between subscription account and service account. This choice is important as it will shape your content marketing strategy. What is the difference between ...

Is Baidu about to exit BAT? The rise of JD.COM

Thomas Graziani New WeChat features

Is this the end of BAT? BAT – Baidu Alibaba Tencent – has been the acronym for the 3 most successful Internet companies in China over the last decade. But this acronym might well change to JAT, as JD.com is catching up with Baidu. JD.com on the rise JD.com market capitalization has been steadily rising over the last few months. …

China Mobile Payment Report 2017

Tingyi Chen New WeChat features

iResearch released a report about the Chinese mobile payment market this month. Highlights: Alipay and TenPay(WeChat Payment) together make up for 92% of the mobile payment market Alipay makes up for the majority (61.5%) of business-related transactions Mobile payment transaction increased 381% to RMB58.8 trillion in 2016 and are expected to grow at a 68% growth rate in the next 2 …

How WeChat can make you a better Facebook marketer

Thomas Graziani New WeChat features

WeChat marketing is essential for any brand that operates in China. But marketing on Facebook Messenger is just starting to become a hot topic. More and more marketers are seeing Messenger as a better communication channel than email marketing. Some marketers reports impressive results with Messenger marketing: open rates above 90% and click through rates above 50%. If you are targeting users outside …

WeChat Official Account: a simple guide

Thomas Graziani New WeChat features

WeChat Official Account are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space (Chinese users spend ⅓ of their smartphone time on WeChat). Apply for a WeChat Official Account We will address the follow questions: What is WeChat Official Account Click here How do users find your WeChat Official Account Click ...

Trend report of the top 500 WeChat Official Account

Tingyi Chen WeChat news

The Fortune 500 list is relatively stable. Every time a new company makes it to the top 500, the media celebrates. But in the extremely competitive Chinese social media environment, making it to the top 500 could just be temporary glory. Newcomers could take your place anytime. Newranks tracks the performance of the 500 top-performing WeChat Official Accounts every month. …

How Alipay is betting on India’s mobile payments

Thomas Graziani New WeChat features

Earlier this year, Alibaba bought a 40% stake in PayTM, the largest mobile payment processor in India. What’s Alibaba’s strategy? Why is India such a good “next step” for Alipay today? That’s what we’ll deep dive today. When India got rid of cash On the 8th of November, India’s prime minister Narendra Modi addressed the nation and announced a revolutionary measure: …