How to use Tmall and JD.com to enter China? A simple guide

Thomas Graziani New WeChat features

Overview of the e-commerce market in China It is impossible to talk about e-commerce in China without mentioning the 800-pounds Gorillas:  Alibaba group founded by the iconic entrepreneur Jack Ma, and its close competitor JD.com. Alibaba is a group including many companies: Alibaba.com, the largest B2B e-commerce platform in the world Taobao.com, China’s largest C2C platform Alipay is China’s largest …

Future of retail: Alibaba’s supermarket Hema

Tingyi Chen New WeChat features

This week, I had a new retail shopping experience at Hema Supermarket, a retail store launched by Alibaba. What’s special about this supermarket? And does it make sense for Alibaba from a business standpoint? Data data data A traditional supermarket gets limited payment data at the check out. But Hema knows everything about their customers: phone number, the product that …

A case study of super social commerce WeChat account – Yitiao

Tingyi Chen New WeChat features

Today we’re deep-diving into a company that managed to drive hundred of millions of RMB of e-commerce sales by combining videos and social e-commerce on WeChat. The company is called Yitiao and it’s an impressive case study. Company overview About the company: Yitiao is a short-video focused content producing brand on WeChat started in 2014. It started to focus on e-commerce …

4 best WeChat campaigns for Mid-autumn festival

Thomas Graziani New WeChat features

As every Chinese holiday, mid-autumn festival brought its load of themed WeChat campaigns. Here are 3 which caught our eyes. VIVI DOLCE Success factors:  Active WeChat groups 61-days crowdfunding Viral campaign KOL VIVI DOLCE is a Beijing based gelato startup brand. For the Moon Festival, it launched… a gelato mooncake!! Viral Campaign The campaign itself tells the story of a …

Shared bikes in China: a look at the market after 1 year

Thomas Graziani New WeChat features

It’s been about a year that shared bikes (led by companies Ofo and Mobike) took China by storm. But what does the data look like today? Here is combined data from Quest Mobile and Penguin Intelligence which tells us: Number of MAU’s skyrocketed to about 68 million but is starting to plateau Mobike and Ofo are very much in a …

3 examples of WeChat mini-programs that actually work

Thomas Graziani New WeChat features

A new messaging mini-program goes viral WeChat team, Tencent and the TV program 见字入面 collaborated in building a simple but incredibly popular Mini-program. The principle is simple: Write a letter to your friend via the Mini-program Record a voice message of you reading this letter Send it out to your friends via the WeChat Mini-program The campaign was promoted Tencent with …

China third-party payment transactions neared 80 trillions in 2016

Thomas Graziani New WeChat features

iResearch recently released an exhaustive report on online payments in China. Here are the highlights: Third-party online payment transactions reached 80 trillion in China in 2016 Mobile transactions made up 74.7% of the volume Third-party online payments grew at a 300% YOY rate Transactions from offline QR code scans reached 300 billion RMB in Q4 2016, with an impressive 85% …

WeChat is launching a mutual fund to compete against Yu’e Bao

Tingyi Chen New WeChat features

You can now make a profit with your WeChat Wallet Last week, WeChat Pay started testing a new feature called Lingqiantong (零钱通), a flexible money-market mutual fund. There is no minimal investment amount, and users can spend their deposit at any time without fees. To give you a better idea of the yield, I made 17.64 yuan in August with 5,000 …

Case study: how to build million-dollar consumer brands via WeChat & Weibo?

Tingyi Chen New WeChat features

According to 2016 China Investment Ecosystem Report, the number of consumer product startups increased by 58% in 2016. Many of these brands were created by young Chinese founders who are born into the digital era, and are competing against international giants. They sure know how to leverage the Chinese social media ecosystem, mainly WeChat and Weibo, to pick up a …

New method to drive traffic to your account – WeChat original content sharing

Thomas Graziani New WeChat features

Here is a trick to drive huge amount of traffic to your Official Account: working with KOLs through the new Original Content feature. The power of Original Content Articles Almost 2 years ago, WeChat released Original Content articles. It means you can decide whether or not other people can share your content. And if they do, a link will automatically …