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Shilin Song

WeChat Channels Livestreaming Rewards “Traffic Coupon” to Drive Traffic and Sales

Shilin Song New WeChat features, WeChat news

WeChat Channels activates a new incentive plan to push WeChat Livestreaming further: reward traffic coupons to merchants who drive followers to WeChat Livestreaming from external channels, according to Newrank.  Looking for help to define or improve your WeChat strategy? Just fill out this 1-minute form and we will be in touch with you: What is WeChat Livestreaming Livestreaming is a powerful …

L’Oréal x Palace of Versailles Limited Collection Launch on Douyin eCommerce

Shilin Song China Digital News, Douyin

On April 14th, L’Oréal officially kickstarted its Super Brand Day on Douyin eCommerce. L’Oréal launched a limited collection in collaboration with the Palace of Versailles, with young musician Ouyang Nana as Brand Ambassador. The Super Brand Day event will last from the 14th to the 20th of April. The limited collection includes two products: a facial cream (319 RMB / …

Little Red Book new feature: “guaranteed” exposure for sponsored content

Shilin Song China Digital News, Red/Xiaohongshu Marketing

In early April 2022, Red/Xiaohongshu launched a new marketing feature, “performance optimization mode” (in Chinese: 优效模式) for sponsored content. The tool ensures that the sponsored content performance surpasses 80% of the KOL’s recent posts and guarantees a baseline impression for your collaboration campaigns. Have some unanswered questions about your Red/Xiaohongshu strategy? Get in touch with us! Why do we need …

Alibaba Launches “Taibang” to Grab China’s Young Consumers

Shilin Song China Digital News

The China eCommerce giant Alibaba started testing a new eCommerce App “Taibang” (态棒). It focuses on the pop culture and street fashion beloved by young generations, according to ebrun.com. Taibang aims at introducing original domestic designer brands to Gen-Z and millennials with the slogan “Made in China with Attitude.” Youth-oriented fashion eCommerce Compared to Taobao and Tmall, Taibang integrated more …

Tmall Double 11 revenue slows down – How to react

Shilin Song Tmall

Double 11 or Singles’ Day has been the most important shopping festival in China for more than a decade. Recently, the booming two-digit year-on-year growth seems to be slowing down. In this article, we will analyze the following points: A brief introduction about Chinese eCommerce giant and Double 11 Why is Tmall Double 11 sales growth slowing down? Is Tmall …