China Online Advertising Report 2022 H1

Shilin Song Social Advertising

The epidemic and macro environment affected China’s online advertising market, which fell slightly in the first half of 2022. Will it rebound in H2? Although brands continue betting on video and social media ads, top-tier media advertising revenue has also not increased, and competition has intensified. China Online Advertising Market Decrease in 2022 H1 Due to regional COVID outbreaks in Chinese …