WeChat H5 Data Report 2016

Tingyi Chen WeChat news

Datastory and MAKA released the 2016 WeChat H5 Data Report. Some highlight includes: Average conversion rate of H5 campaign is 4.1% Average pageview of H5 campaign increased 27% year over year 60% of pageview comes from WeChat Moment Storytelling is the most popular type of H5 Data was collected from 100,000 H5 campaigns made using MAKA. Disclaimer: MAKA’s H5 templates are simpler slide …

Case study of Uncle Tongdao: 3 years, 5 million WeChat followers, and 300m RMB valuation

Tingyi Chen WeChat guides & tips, WeChat news

Uncle Tongdao, a WeChat Official Account about astrology just had an exit at a RMB 300 million valuation. The founder and ex-CEO, Cai, Yuedong cashed RMB 217 million ($31.42million) for his 72.5% share. Meisheng Culture is the investor. How can a WeChat Official Account be worth that much? Turns out, saying Uncle Tongdao is a WeChat Official Account is a huge under …

6 things to remember about Tencent quarterly results

Thomas Graziani WeChat news

Tencent just released its results for the third quarter of 2016. Given the company’s dominance in Chinese social space, these are much awaited news. What are the highlights? We break it down for you. WeChat is still booming The one statistics that stands out among these quarterly results is the healthy growth of WeChat. The social network records a 30% …

WeChat launches two-way-pick banner ads, aiming to triple advertising revenue by 2018

Tingyi Chen New WeChat features, WeChat news

According to eMarketer, Tencent’s digital advertising revenue will reach $11.0 billion by 2018, almost triple from this year. How is Tencent going to do that? Starting in late 2014, Tencent embarked on a slow but steady journey to open up its advertising platform for brands August 2014 –  Introducing banner advertising at the end of articles January 2015 – First WeChat Moment …

Singles Day promotion guide: graphic design, promotion method and live streaming

Tingyi Chen WeChat guides & tips, WeChat news

We are only a month away from the biggest online shopping festival of the world, November 11th, AKA Singles Day. Forget about the Chinese National Holiday, it’s time to plan for Single’s Day. This day was redefined as the “Chinese Black Friday” by Alibaba in 2012, and it evolved into a massive shopping festival growing year after year.  Last year on Tmall …

Strong trend of WeChat social commerce [Data]

Tingyi Chen WeChat guides & tips, WeChat news

Rise of WeChat Social Commerce E-commerce experience on WeChat is nothing like shopping on Taobao or Jingdong. It starts with content and ends up with an impulse purchase. This is WeChat social commerce.  Different from customers on a shopping platform, traffic directed by the social commerce is extremely targeted and largely influenced by the endorser, making purchase action the natural continuation …

Mobile content report 2016 – Strong growth of video for mobile users

Tingyi Chen WeChat news

Toutiao (头条) is maybe the second biggest news/article mobile platform, besides WeChat.  Toutiao has 260 million monthly active users and 50 million daily active users. The average user spends 70 minutes on the app. This week, Taotiao released a Mobile Content Report Half- year 2016. Here are some highlights of this report. Mobile content consumption across all mobile platforms has been rapidly …

How Tencent is learning from Pokemon Go

Thomas Graziani WeChat news

Pokemon Go shook the world as the first large-scale application of Augmented Reality. Now plenty are trying to follow the lead, including Tencent… The QQ Augmented Reality campaign QQ launched on Friday a massive augmented reality campaign. For this occasion, the QR code-scanner of QQ has been modified to include an “Augmented Reality scanner”. The principle of the campaign is …

WeChat 2016 data shows growing user engagement

Thomas Graziani WeChat news

The WeChat impact report is back, together with a fascinating Ipsos survey comparing WeChat payment and Alipay. Is WeChat stealing significant market share from Alipay yet? What do Chinese users do with WeChat? Find it all out bellow. Rise in WeChat engagement The amount of time spent on WeChat rose further this year. The number of users who use WeChat less …

4 case studies of the best consumer brand WeChat accounts

Tingyi Chen WeChat guides & tips, WeChat news

What are the most popular company WeChat accounts? And how did they become popular? Based on NewRank's report, these are the most popular WeChat accounts in consumer brand's sector. Data was collected on April 2016. Everyday fashion & sports wear H&M Nike Adidas H&M won consumers' heart by sending useful dressing guides.  Popular contents includes: how to pick the right sandals for this summer; ...