Every year, Tencent Pinguin Research releases an amazing report detailing the behavior of WeChat users… here is the 2016 release!
Key highlights include:
- 70% of users spend more than 100 RMB per month on WeChat
- WeChat news overtakes both news websites and TV combined
- 61% of WeChat users open WeChat more than 10 times per day
- 28% of users have more than 200 friends, that’s more than twice last year’s data
- 61.4% of users check moments each time they open WeChat