WeChat gives away 500 million RMB during “Chunwan” evening

Thomas Graziani New WeChat features Leave a Comment

500 million RMB were given away yesterday during “Chunwan”, the most popular TV program on earth which was viewed by about 800 millions people. Chunwan is the show broadcasted on Chinese New Year by the official Chinese TV Channel CCTV, and watching it is a tradition for most families across China. Which requirements? 3 key requirements were set for users …

WeChat connected objects: not such a good idea?

Thomas Graziani New WeChat features

WeChat has done a tremendous jobs so far at connecting people in China via its online messaging and social features. It is now working hard to add new dimensions to this experience, via online-to-offline interactions, and WeChat connected objects. But what are the risks and drawbacks for hardware manufacturers to integrate with WeChat? What kind of WeChat connected objects exist …

WeChat promotion: how to leverage mobile devices

Thomas Graziani New WeChat features

What is the difference between good and great WeChat promotion? The use of mobile features. WeChat is different from other social networks because it was built for mobile, and only for mobile. So how to unlock the full potential of WeChat? Leverage the screen The company Life-Fun (灵泛) (WeChat ID: LIFE-FUN-SHOP) made a great job at leveraging the fact that …

WeChat ads are now displayed on user “moments”

Thomas Graziani New WeChat features

WeChat ads were released last week. WeChat displayed its first “sponsored message” on moments. The message, issued by WeChat team, was a signal to users: their “moments” are no longer safe from ads. What are WeChat ads? WeChat ads are appearing on the moments of users. According to current information, each user will see an add appear every 48 hours. The nature …

New “WeChat comments” function on subscription accounts

Thomas Graziani New WeChat features

WeChat just announced the release of a new “WeChat comments” function for subscription account. What is the new function? The new WeChat comments function enables users to comment at the bottom of messages from subscription accounts (which used to only features the number of views and “likes”) The WeChat comments will have to be first approved by the public account …

WeChat Easy Taxi

WeChat partnerships outside China: 5 case studies

Thomas Graziani WeChat news

In a previous article published on our WeChat account we described how WeChat was driving its international expansion via focusing on East Asia and Africa as its first target growth markets. Today we will, through five examples, deep-dive on WeChat partnership strategy in seizing these markets: by partnerships with strong local and global players. Easy Taxi in Malaysia, Thailand and the …

Marc Zuckerberg needs WeChat to find friends in Tencent ad

Thomas Graziani WeChat news

An ad for WeChat in South Africa depicts Marc Zuckerberg consulting a therapist about his friends unfriending him. The therapist prescription to solve his problem is of course none other than… WeChat In a clever follow-up to this ad, the therapist is faced with lawyers “sent by Mark” and suggests he should use WeChat stickers to “express his emotions” and …