Last week during the WeChat Open Class, I met with 2 mind-blowing software as a service (SaaS) companies that built their product under the WeChat ecosystem. Qingcheng Tech Around 2 years ago, I noticed most gyms I know around Beijing started to use the same system to handle member signup on WeChat. The system is called Qingcheng Tech. It’s a …
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WeChat decided to take the lead in e-commerce and search optimization
WeChat released some impressive result during the WeChat Open Class last week: WeChat Mini Program’s daily active users reached 300 million 800 billion RMB of transactions happened via WeChat Mini program in 2019 WeChat launched Mini Program notice subscription template to replace template messages WeChat is planning to improve the user experience for accessing “short content” WeChat will support the …
How to sell fruits via Douyin?
Fruits are one of the hardest products to promote online. They are perishable, a commodity good, and have no consumer loyalty. Yet due to their affordable price, fruits are one of the best products for impulse purchases on social media. Some fruits became extremely popular on social media. How did these fruits become online superstars? Product selection These popular fruits …
2020 China Digital Marketing Trend
Live-streaming, private traffic, and KOC defined the year 2019 for social media marketing. What’s the trend for 2020? Highlight of 2019 Live-streaming Taobao live-streaming made a big buzz this year. Taobao live-streaming Daily Active Users increased by 130% to 41.33 million during the Single’s Day. Top KOLs like Li Jiaqi and Viya made headlines of their record-breaking 1 billion RMB …
How to manage your WeChat group – WeChat group automation tools
More companies are putting WeChat group marketing as the key focus of their social media campaigns. It’s a great way to engage with your customers, build community and ultimately best channel for up-sale. Daily Dairy, a 4-year-old cosmetics startup that’s valued at $1 billion USD, is one of the best examples of how to be successful using WeChat group marketing. …
Taobao Live-streaming, RMB 100 million sales in 6 min
“OMG! All ladies, buy it, buy it, buy it! “ This is the famous catchphrase of Li Jiaqi, the top-selling Taobao live-streaming host. He just broke a stunning record during the Single’s Day pre-sale on October 21st: Record-breaking 100 million RMB of products sold within 6 minutes 5-hour live streaming Concurrent viewers reached 31 million 39 products, each was sold out …
New WeChat regulation on incentivized sharing and external links
WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of some of the new bans: Group buy campaign are highly regulated Incentivized App downloads Editing or re-use of user’s profile pictures or user information Sharing a link that contains …
Is WeChat getting into live streaming?
WeChat launched a live streaming feature for Official Accounts. How does it work and is it the next big thing to sell your products? How does WeChat Official Account live streaming work? How to create an Official Account Live Stream? Tencent Live Streaming team is still testing this new feature, and only a few selected KOL (key opinion leaders) were …
How to prepare for Double 11 on WeChat
The Double 11 promotion starts from October 20th, 10 days earlier than last year. We expect a good fight between Pinduoduo and Alibaba. Other than getting ready on Tmall, Pinduoduo, and JD, here are a few WeChat marketing tips for your Double 11 preparation. Launch a new product 1 month before Double 11 1 month before Double 11 can be …
How does Xiaohongshu marketing work? – A cosmetics brand case study
Perfect Diary is a Chinese budget cosmetics brand that was founded in 2015. It has quickly become the No. 1 Chinese cosmetics brand on Tmall. Its success has a lot to do with Xiaohongshu. We will look into how exactly Perfect Diary markets on Xiaohongshu. How big has Perfect Diary become in 4 years? Sales records On September 9th, 2018, …