About the Author

Tingyi Chen

Jenny has 4 years experience as co-founder of a WeChat marketing agency and software platform WalktheChat helping large companies (Deutsche Bank, Cisco, McLaren, Nestlé, Bosch, NFL, Transferwise, etc.) understand and use WeChat. Before joining WalktheChat, she was founder of EatwithChef, private dinning platform. Jenny graduated from University of Illinois at Urbana-Champaign. Contact Jenny: jenny.chen@walkthechat.com

China’s First-time Internet User Data Report

Tingyi Chen New WeChat features

As we are sitting here within the 5th ring road of Beijing, it is hard to imagine that 40.4% of the Chinese population still doesn’t have access to the Internet. As this population gains access to the mobile Internet at a faster pace, it generates tremendous opportunities for entrepreneurs and marketers. Penguin Intelligence published the 2019 China Internet Trend Report. …

Community Group Buy – the next billion dollar e-commerce industry

Tingyi Chen New WeChat features

The social commerce space never lacks innovation. A new type of location-based social model called Community Group Buy is changing how people engage in grocery shopping. Here is the monthly Gross Merchandise Value (GMV) of top community group buy platforms according to eburn.com: Xingshen Youxuan 兴盛优选 – 370 million RMB Shixianghui 食享会 – 210 million RMB Niwonin 你我您 – 200 …

The cross-border payment war of WeChat Pay and Alipay

Tingyi Chen New WeChat features

During 4 years helping brands sell to Mainland China via WeChat, we collaborated with many cross-border payment gateways. These gateways are authorized by Alibaba, Tencent, and Union Pay to provides a cross-border payment solution for foreign businesses. Most of these payment gateways cover specific countries or regions, and some provide a one-stop-shop to leverage WeChat Payment, Alipay, Union Pay and …

A Super Bowl for Chinese tech companies- The Spring Festival Gala

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The 5-hour long Spring Festival Gala (AKA Chunwan) is the most-watched Chinese TV program, with over 1.17 billion viewers and 30.07% viewership rate in 2019 according to CCTV. In comparison, the Super Bowl’s record-high viewership was only 114 million (in 2015). Just like the Super Bowl, the Spring Festival Gala has become a competition for advertising sponsorship. The cost of …

New e-commerce law of China: how will it impact Daigou, Taobao, and WeChat stores?

Tingyi Chen New WeChat features

We received many questions from clients and readers asking about the effects of the new e-commerce regulation in China that became effective from January 1st, 2019. Many worry that individuals will no longer be able to run WeChat stores anymore and that daigous will no longer operate their Taobao stores. We look into the regulation and here is the summary: …

Taobao integrates with Xiaohongshu to move into content generation

Tingyi Chen New WeChat features

On November 27th, Taobao started integrating with Xiaohongshu on its product description page. Earlier in May 2018, Alibaba led the 300 million USD funding round of Xiaohongshu. The marriage of the 2 platforms is inevitable. But how exactly will this impact the social commerce space? Taobao’s first attempt to connect to Xiaohongshu The “Mega-Mashroom treatment lotion” from Origin was one …

Double 11 campaign techniques & how to get ready

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It’s the final 5-days countdown before this year’s Double 11, the biggest e-commerce festival in China. The Chinese e-commerce space is maturing faster and this brings out some new highlights for this year: Alibaba’s campaigns are more focused on gamification & social sharing More complicated campaign/coupon rules Purchasing coupons instead of adding to cart WeChat is becoming another major channel …

2018 Single’s Day War Started; Pinduoduo joined as a major player; Dyson wins the crowd; National Holiday Shows Sign of China’s Economy Slowing down

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The 30-days countdown to Single’s Day 2018 started! The annual e-commerce war has started earlier than ever. Here are 5 news worth knowing for this week! Single’s Day e-commerce war starts with fighting for vendor resources: brands are facing a tough choice between Tmall and Pinduoduo Tmall starts pressuring brands to choose between Tmall and Pinduoduo for their Single’s Day promotion. …