WeChat recently launched a short video feed called Channels… what do we think about it, and most importantly, what do Chinese Key Opinion Leaders (KOLs) think about the new feature? WeChat Video Channels WeChat short video platform looks very similar to the Facebook timeline. Surprisingly, this means its UX is also very different from other short-video platforms such as Douyin …
Kuaishou and Douyin are the two largest short-video platforms in China. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently: Kuaishou has 3-5 times higher e-commerce conversion rates compared to Douyin Kuaishou is more likely to evolve as a closed e-commerce ecosystem while Douyin signed a strategic partnership with Taobao Kuaishou’s is more …
The transition from offline to online is usually gradual. But the coronavirus epidemic has pushed lots of retail businesses to the edge of bankruptcy, and many of them have to choose between going online or die. A retail business shifting sales to its WeChat Mini-Program BESTSELLER Fashion Group China is one of the biggest fashion retailers in China, with more …
WeChat provides a unique environment for many SaaS systems to thrive. (WalktheChat is one of them). During the last WeChat Open Class conference in Guangzhou, two SaaS companies really stood out… Qingcheng Tech Around 2 years ago, I noticed most gyms I know around Beijing started to use the same system to handle member signup on WeChat. The system is …
WeChat released some impressive result during the WeChat Open Class last week: WeChat Mini Program’s daily active users reached 300 million 800 billion RMB of transactions happened via WeChat Mini program in 2019 WeChat launched Mini Program notice subscription template to replace template messages WeChat is planning to improve the user experience for accessing “short content” WeChat will support the …
Fruits are one of the hardest products to promote online. They are perishable, a commodity good, and have no consumer loyalty. Yet due to their affordable price, fruits are one of the best products for impulse purchases on social media. Some fruits became extremely popular on social media. How did these fruits become online superstars? Product selection These popular fruits …
Live-streaming, private traffic, and KOC defined the year 2019 for social media marketing. What’s the trend for 2020? Highlight of 2019 Live-streaming Taobao live-streaming made a big buzz this year. Taobao live-streaming Daily Active Users increased by 130% to 41.33 million during the Single’s Day. Top KOLs like Li Jiaqi and Viya made headlines of their record-breaking 1 billion RMB …
More companies are putting WeChat group marketing as the key focus of their social media campaigns. It’s a great way to engage with your customers, build community and ultimately best channel for up-sale. Daily Dairy, a 4-year-old cosmetics startup that’s valued at $1 billion USD, is one of the best examples of how to be successful using WeChat group marketing. …
“OMG! All ladies, buy it, buy it, buy it! “ This is the famous catchphrase of Li Jiaqi, the top-selling Taobao live-streaming host. He just broke a stunning record during the Single’s Day pre-sale on October 21st: Record-breaking 100 million RMB of products sold within 6 minutes 5-hour live streaming Concurrent viewers reached 31 million 39 products, each was sold out …
WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of some of the new bans: Group buy campaign are highly regulated Incentivized App downloads Editing or re-use of user’s profile pictures or user information Sharing a link that contains …