Perfect Diary is a Chinese budget cosmetics brand that was founded in 2015. It has quickly become the No. 1 Chinese cosmetics brand on Tmall. Its success has a lot to do with Xiaohongshu. We will look into how exactly Perfect Diary markets on Xiaohongshu. How big has Perfect Diary become in 4 years? Sales records On September 9th, 2018, …
Let’s face it, you have to master both WeChat and Tmall in order to promote your brand in China. But most brands, even the largest ones, are struggling to perform well on both channels. Today we’ll dive into how to direct traffic and retain users between WeChat and Tmall. Why is it so hard to master both Tmall and WeChat? …
WeChat Mini Program AR shopping experience WeChat Mini Programs now enable brands to develop AR feature for the first time. As a pilot launch, WeChat collaborated with Armani to launch an AR lipsticks testing experience. Users are able to personally try on different lipsticks simply by clicking on the various colors. Users are also able to upload a picture to …
WeChat launched a live streaming feature for Official Accounts. How does it work and is it the next big thing to sell your products? How does WeChat Official Account live streaming work? How to create an Official Account Live Stream? Tencent Live Streaming team is still testing this new feature, and only a few selected KOL (key opinion leaders) were …
Creating the most popular Mini Program is like an impossible task. Brian Ru, the founder of Xiaoniangao, created not just one, but THREE Mini Programs that ranked on the top 30 list! This is no coincidence. No. 1 Mini Program – Xiaoniangao The main Mini Program is Xiaoniangao (小年糕+, literal translation into Little Rice Cake), it kept the record as the No. …
As we are sitting here within the 5th ring road of Beijing, it is hard to imagine that 40.4% of the Chinese population still doesn’t have access to the Internet. As this population gains access to the mobile Internet at a faster pace, it generates tremendous opportunities for entrepreneurs and marketers. Penguin Intelligence published the 2019 China Internet Trend Report. …
The social commerce space never lacks innovation. A new type of location-based social model called Community Group Buy is changing how people engage in grocery shopping. Here is the monthly Gross Merchandise Value (GMV) of top community group buy platforms according to eburn.com: Xingshen Youxuan 兴盛优选 – 370 million RMB Shixianghui 食享会 – 210 million RMB Niwonin 你我您 – 200 …
During 4 years helping brands sell to Mainland China via WeChat, we collaborated with many cross-border payment gateways. These gateways are authorized by Alibaba, Tencent, and Union Pay to provides a cross-border payment solution for foreign businesses. Most of these payment gateways cover specific countries or regions, and some provide a one-stop-shop to leverage WeChat Payment, Alipay, Union Pay and …
The 5-hour long Spring Festival Gala (AKA Chunwan) is the most-watched Chinese TV program, with over 1.17 billion viewers and 30.07% viewership rate in 2019 according to CCTV. In comparison, the Super Bowl’s record-high viewership was only 114 million (in 2015). Just like the Super Bowl, the Spring Festival Gala has become a competition for advertising sponsorship. The cost of …
We received many questions from clients and readers asking about the effects of the new e-commerce regulation in China that became effective from January 1st, 2019. Many worry that individuals will no longer be able to run WeChat stores anymore and that daigous will no longer operate their Taobao stores. We look into the regulation and here is the summary: …