WeChat launched a live streaming feature for Official Accounts. How does it work and is it the next big thing to sell your products? How does WeChat Official Account live streaming work? How to create an Official Account Live Stream? Tencent Live Streaming team is still testing this new feature, and only a few selected KOL (key opinion leaders) were …
Creating the most popular Mini Program is like an impossible task. Brian Ru, the founder of Xiaoniangao, created not just one, but THREE Mini Programs that ranked on the top 30 list! This is no coincidence. No. 1 Mini Program – Xiaoniangao The main Mini Program is Xiaoniangao (小年糕+, literal translation into Little Rice Cake), it kept the record as the No. …
As we are sitting here within the 5th ring road of Beijing, it is hard to imagine that 40.4% of the Chinese population still doesn’t have access to the Internet. As this population gains access to the mobile Internet at a faster pace, it generates tremendous opportunities for entrepreneurs and marketers. Penguin Intelligence published the 2019 China Internet Trend Report. …
The social commerce space never lacks innovation. A new type of location-based social model called Community Group Buy is changing how people engage in grocery shopping. Here is the monthly Gross Merchandise Value (GMV) of top community group buy platforms according to eburn.com: Xingshen Youxuan 兴盛优选 – 370 million RMB Shixianghui 食享会 – 210 million RMB Niwonin 你我您 – 200 …
During 4 years helping brands sell to Mainland China via WeChat, we collaborated with many cross-border payment gateways. These gateways are authorized by Alibaba, Tencent, and Union Pay to provides a cross-border payment solution for foreign businesses. Most of these payment gateways cover specific countries or regions, and some provide a one-stop-shop to leverage WeChat Payment, Alipay, Union Pay and …
The 5-hour long Spring Festival Gala (AKA Chunwan) is the most-watched Chinese TV program, with over 1.17 billion viewers and 30.07% viewership rate in 2019 according to CCTV. In comparison, the Super Bowl’s record-high viewership was only 114 million (in 2015). Just like the Super Bowl, the Spring Festival Gala has become a competition for advertising sponsorship. The cost of …
We received many questions from clients and readers asking about the effects of the new e-commerce regulation in China that became effective from January 1st, 2019. Many worry that individuals will no longer be able to run WeChat stores anymore and that daigous will no longer operate their Taobao stores. We look into the regulation and here is the summary: …
Douyin is taking another big step towards e-commerce. Now any user who uploads over 10 videos can create a Douyin Store to sell products. Earlier in December, the requirement was to have over 8,000 followers in order to launch a store. How does Douyin Store work? As you might know already, Douyin is now the largest short-video platform in China. …
I met with Juju for coffee in HK last weekend. She is a casual fashion blogger with 140k WeChat followers. In one post, she helped one of our clients sell 75k RMB of products within 24 hours. How did she get there? From 0 to 1, grow followers via cross-promotion Q: How did you grow your follower base from scratch? …
On November 27th, Taobao started integrating with Xiaohongshu on its product description page. Earlier in May 2018, Alibaba led the 300 million USD funding round of Xiaohongshu. The marriage of the 2 platforms is inevitable. But how exactly will this impact the social commerce space? Taobao’s first attempt to connect to Xiaohongshu The “Mega-Mashroom treatment lotion” from Origin was one …