As an agency that provides Tmall and social media services, the most common question that comes up throughout operation is: how much money should we spend on social media vs. Tmall? I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: Social vs. tmall spending ratio varies widely among the brands we studied (from 80% social …
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Little Red Book (Xiaohongshu) Marketing – A Complete Guide
Little Red Book, also known as Xiaohongshu 小红书, is the Chinese equivalent of Instagram. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and discover high-quality brands. Since Little Red Book reviews could directly impact sales, it’s one of the most important social media channels for brand marketing. This is a …
How to test product-market fit in China via social media?
Brands considering launching in China have many options to consider: opening offline stores, striking deals with local distributors, or working with a Tmall partner. Testing product-market fit via Chinese social media can be a lightweight solution that will save you millions. Why is testing digitally important? The Chinese market is unique in every way. You are at huge risk if …
Tmall advertising – A step by step guide
Tmall has a massive display ads system divided into 16 Tmall advertising formats. Optimizing the spending on Tmall is one key operational tactic to increase revenue in China’s largest marketplace. In this article, we will introduce： The major Tmall advertising formats How to create a strategy for each type of Tmall advertising What is a good ROI for Tmall advertising …
JD, Alibaba and Pinduoduo’s Strong E-commerce performance Post-COVID
The pandemic has caused damages to the world’s economy, but for internet companies, it’s an opportunity for growth and expansion. JD, Alibaba, and Pinduoduo, the 3 largest Chinese e-commerce companies, have released their financial earnings last week. More active e-commerce users as a lasting impact of COVID-19 The pandemic has changed the users’ behavior by forcing most people to stay …
Douyin stepping up in e-commerce game & 2 other news
Douyin is pushing Douyin stores and starts to softly break ties with Taobao Douyin recently started to block a Taobao order management system, Qianniu 千牛, from accessing its Douyin store e-commerce data. Douyin launched Doudian 抖店, an order management system, similar to Taobao’s Qianniu at the end of 2019. It’s a comprehensive e-commerce system for merchants to create products, manage …
WeChat Launched Mini Shop, a Native Store System & 4 other news
Here are 5 interesting news this week in the Chinese Digital world! Bilibili added direct links to Taobao Bilibili finally enabled authors to add e-commerce links taking users to Taobao. Users can click on a Tabao product link located at the bottom of a video or live-streaming session. KOLs can also add their own store on their profile page, similar …
Celebrities and Record-breaking Live-streaming Campaigns
Zhang Yuqi & Xin Ba – 223 million RMB sales on a Kuaishou live-streaming Zhang Ting – 256 million RMB sales during her first Douyin live-streaming Liu Tao – 148 million RMB sales during her first Taobao live-streaming These record-breaking data reports show that Chinese celebrities are also becoming live-streaming superstars. Live-streaming overview According to the China Statistic Bureau and …
Douyin Beauty Industry Report
Ocean Insights, a Bytedance subsidiary, released a Douyin Beauty Industry Report 2020. The report shows Douyin is increasingly becoming a good marketing channel for beauty and cosmetics brands. Some highlights for the Douyin beauty industry includes: Daily video view reached 1.2 billion Beauty video content has increased by 228% YoY in 2019, above the average Douyin YoY growth of 192% …
Douyin Live-streaming Case Studies: ROI and Sales Data
Douyin live-streaming generates lots of buzz lately: Luo Yonghao, the tech KOL & ex-founder of Smartisan smartphone, sold 168 million RMB during his 1st campaign Celebrity Li Xiaolu sold 35 million RMB in her 1st campaign Chairwomen of Glee, a large electronic brand, sold 232K RMB Is Douyin live-streaming the next channel to spend your marketing budget? Or is it too …