About the Author

Tingyi Chen

Jenny has 4 years experience as co-founder of a WeChat marketing agency and software platform WalktheChat helping large companies (Deutsche Bank, Cisco, McLaren, Nestlé, Bosch, NFL, Transferwise, etc.) understand and use WeChat. Before joining WalktheChat, she was founder of EatwithChef, private dinning platform. Jenny graduated from University of Illinois at Urbana-Champaign. Contact Jenny: jenny.chen@walkthechat.com

A Super Bowl for Chinese tech companies- The Spring Festival Gala

Tingyi Chen New WeChat features

The 5-hour long Spring Festival Gala (AKA Chunwan) is the most-watched Chinese TV program, with over 1.17 billion viewers and 30.07% viewership rate in 2019 according to CCTV. In comparison, the Super Bowl’s record-high viewership was only 114 million (in 2015). Just like the Super Bowl, the Spring Festival Gala has become a competition for advertising sponsorship. The cost of …

New e-commerce law of China: how will it impact Daigou, Taobao, and WeChat stores?

Tingyi Chen New WeChat features

We received many questions from clients and readers asking about the effects of the new e-commerce regulation in China that became effective from January 1st, 2019. Many worry that individuals will no longer be able to run WeChat stores anymore and that daigous will no longer operate their Taobao stores. We look into the regulation and here is the summary: …

Taobao integrates with Xiaohongshu to move into content generation

Tingyi Chen New WeChat features

On November 27th, Taobao started integrating with Xiaohongshu on its product description page. Earlier in May 2018, Alibaba led the 300 million USD funding round of Xiaohongshu. The marriage of the 2 platforms is inevitable. But how exactly will this impact the social commerce space? Taobao’s first attempt to connect to Xiaohongshu The “Mega-Mashroom treatment lotion” from Origin was one …

Double 11 campaign techniques & how to get ready

Tingyi Chen New WeChat features

It’s the final 5-days countdown before this year’s Double 11, the biggest e-commerce festival in China. The Chinese e-commerce space is maturing faster and this brings out some new highlights for this year: Alibaba’s campaigns are more focused on gamification & social sharing More complicated campaign/coupon rules Purchasing coupons instead of adding to cart WeChat is becoming another major channel …

2018 Single’s Day War Started; Pinduoduo joined as a major player; Dyson wins the crowd; National Holiday Shows Sign of China’s Economy Slowing down

Tingyi Chen New WeChat features

The 30-days countdown to Single’s Day 2018 started! The annual e-commerce war has started earlier than ever. Here are 5 news worth knowing for this week! Single’s Day e-commerce war starts with fighting for vendor resources: brands are facing a tough choice between Tmall and Pinduoduo Tmall starts pressuring brands to choose between Tmall and Pinduoduo for their Single’s Day promotion. …

WeChat Social Commerce Report 2018

Tingyi Chen New WeChat features

WeChat Social Commerce Report 2018 was released today by Youzan (the biggest WeChat shop platform in China) and Newrank (China’s largest social media data monitoring platform). The report shows some surprising trends: The share of time spent on social media and Tencent-owned products is decreasing. Video content and Toutiao are stealing the show in 2018 The most popular items purchased via WeChat are around …