5 tips for successful WeChat advertising

Tingyi Chen WeChat news

On the night before Chinese New year, a WeChat advertising campaign featuring virtual red envelopes through the WeChat Shake function (摇一摇) became the most popular activity, beside watching the Spring festival gala. WeChat gave out 500 million yuan (80 million USD), the Shake function was used 11 billion times by people over 185 countries. In just a few days, around …

WeChat Easy Taxi

WeChat partnerships outside China: 5 case studies

Thomas Graziani WeChat news

In a previous article published on our WeChat account we described how WeChat was driving its international expansion via focusing on East Asia and Africa as its first target growth markets. Today we will, through five examples, deep-dive on WeChat partnership strategy in seizing these markets: by partnerships with strong local and global players. Easy Taxi in Malaysia, Thailand and the …

Marc Zuckerberg needs WeChat to find friends in Tencent ad

Thomas Graziani WeChat news

An ad for WeChat in South Africa depicts Marc Zuckerberg consulting a therapist about his friends unfriending him. The therapist prescription to solve his problem is of course none other than… WeChat In a clever follow-up to this ad, the therapist is faced with lawyers “sent by Mark” and suggests he should use WeChat stickers to “express his emotions” and …