Easy Taxi in Malaysia, Thailand and the Philippines
WeChat and Easy Taxi have been working together since last summer when they launched the service in Singapore. The launch was a tremendous success, fueled by the same kind of promotional offers that led the growth of the service in China (discount on rides if using WeChat for booking).
This strategy has the double-advantage for WeChat to both increase usage rate of the APP itself, but most particularly of the payment system (wallet) which is the cornerstone of its long-term monetization.
Lazada accross South East Asia
Lazada just raised 250 million USD in funding to fuel its exponential growth, and WeChat is expecting to leverage this marketing push to promote its own platform.
Once again, such partnership is a good fit with WeChat monetization strategy as it is leveraging WeChat payment system.
Foodpanda in Hong Kong, Thailand, Singapore, Malaysia, Taiwan, Philippines, and India.
This type of services will also sound familiar to WeChat users in China. WeChat supported Foodpanda in the integration of WeChat payment and other third-party payment system to their public accounts.
Radio host Gareth Cliff in South Africa
The WeChat partnership enables for the audience to listen to Gareth Cliff’s show directly on the WeChat public account. This innovative model enables a better interaction between users (who can share with their friends about the show) and with the presenters to whom they can raise direct questions by voice or text messages.
Buzzfeed in India
Given the broad popularity of Buzzfeed abroad, this partnership is a way for WeChat to have an established channels encouraging users to download the APP. Buzzfeed will on its side leverage the mobile nature of WeChat in order to develop its presence on messaging APPs.
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