Below you'll find a list of all posts that have been categorized as “WeChat news”
Mary Meeker’s Internet Report has just been released. What does it say about WeChat this year? WeChat Tencent is the clear winner in the mobile market in China, representing more than 50% of mobil usage. WeChat alone represents 35% of time spent on mobile, which is more than Baidu and Alibaba combined. This is a 7% increase from last year …
Chinese tourists spend a lot of money when they travel. According to WSJ, Chinese tourists spent more than $229 billion in 2015, a 53% increase from the previous year. Many shopping malls and tourist centers hire Chinese speaking staff. But when it comes to payment, most of places still haven’t caught up with the more popular mobile payment method in China. Today …
Source: McKinsey iConsumer China 2016 survey, “How savvy, social shoppers are transforming e-commerce” Infographics and analysis by WalktheChat. All contents of this infographics should not be reproduced without explicit permission from WalktheChat
Early this week, WeChat team made an eye-catching move. They rolled out a stringent new set of rules to evaluate any shared content on WeChat, especially regulating links taking users outside of Tencent servers (self-hosted H5). Breaking those rules could result in punishments ranging from an IP block on the illicit content to a permanent ban of your account. As …
Artificial Intelligence (A.I) is the big buzz these days. But how does it impact WeChat? It turns out plenty of WeChat accounts are usually using A.I and doing a lot with it. Here are 5 great examples. Voice recognition (Chumen wenwen) Founded by former superstar Google engineers, Chumen Wenwen might be the best example of successful use of A.I within …
On Feb 24th, WeChat made an upgrade to its analytics backend. The newly available information includes: Source of traffic (where does the reading come from): Official Account push messages, account posting history page, WeChat Moments, Directly shared by a friend, and Other source. Transparency about the number of reads and the number of unique users Number of users who shared the article (used …
We analyzed 3 platforms enabling you to set up a membership program on WeChat: User can have their own membership profile, keep track of order history Incentivize your customers to repurchase with membership points Expand customer base through referral programs. For example, three-layers revenue sharing systems so that users who make referrals get to share part of the revenue Enable to track users data …
Tencent launched a new Red Envelope game today, users can send pictures that can only be viewed if friends send them a red envelope. How does it work? You can pick a special photo and send it to your moments. But here is the catch: your friends can only see a blurry picture. If they want to see the picture, they …
You can invest hundreds of thousands to build a good WeChat platform and acquire followers through advertising and long term content marketing. Or You can take the shortcut: acquire an existing WeChat account with millions of followers. Discover a multi million dollars market that most people have never heard of. How do you value a WeChat account? There isn’t any …
