Apple Watch + WeChat: how Apple is trying to seduce China

Thomas Graziani WeChat news

During Apple March event, Tim Cook unveiled a variety of new products and features, from the new Macbook Air to an Open Source toolkit for medical research. But what stood out for viewers out there was the repeated attempt to seduce Chinese customers. An unexpected beginning The first frame of the Apple Keynote yesterday was more than unexpected: Yes, before …

WeChat & online services: the future is in 2nd and 3rd tier cities

Tingyi Chen WeChat news

The Chinese internet service market has boomed during the last 2 years, especially with the rising popularity on O2O business model last year. A recent Tencent market research report shows that internet service model has just as much impact on the 2nd and 3rd tier cities as it does for the 1st tier cities (Beijing, Shanghai, Guangzhou and Shenzheng). So which industry is the next gold mine …

5 tips for successful WeChat advertising

Tingyi Chen WeChat news

On the night before Chinese New year, a WeChat advertising campaign featuring virtual red envelopes through the WeChat Shake function (摇一摇) became the most popular activity, beside watching the Spring festival gala. WeChat gave out 500 million yuan (80 million USD), the Shake function was used 11 billion times by people over 185 countries. In just a few days, around …

WeChat voice recognition on public accounts: how to do it.

Thomas Graziani New WeChat features

The WeChat voice recognition account “Chumen wenwen” (出门问问)- “Go out and ask” is carrying a simple function: you can ask him any kind of questions an he will answer (what is the weather in Beijing, what supermarkets are there around Zhongguancun, etc…). This high-tech function is actually easy to develop. Indeed, few people know that WeChat certified service accounts come with …

WeChat gives away 500 million RMB during “Chunwan” evening

Thomas Graziani New WeChat features Leave a Comment

500 million RMB were given away yesterday during “Chunwan”, the most popular TV program on earth which was viewed by about 800 millions people. Chunwan is the show broadcasted on Chinese New Year by the official Chinese TV Channel CCTV, and watching it is a tradition for most families across China. Which requirements? 3 key requirements were set for users …