About the Author

Thomas Graziani

Thomas is the co-founder of WalktheChat, a leading software developer and agency focused on WeChat and other Chinese social networks. Thomas was previously part of the marketing & strategy department of Schneider Electric in  which he spearheaded the work on Smart Cities and Smart Grid for the company in China.  Before joining Schneider Electric, he was a consultant at the Boston Consulting Group during  which he worked on projects across various industry including banking, supply chain and  pharmaceuticals. Thomas is a graduate from the Judge Business School of the University of Cambridge and  holds an engineering degree with a specialisation in Applied Mathematics and Operational  Research from Ecole Polytechnique in France.  Contact: thomas.graziani@walkthechat.com

Tencent Q3’19 Results Show Drop in Profits

Thomas Graziani New WeChat features

It’s been a difficult year for Tencent with tough competition and increasing regulation around gaming. Let’s see how this impacted the company’s financial performance. Revenues are still growing steadily Revenues of Tencent have kept growing at a relatively steady pace, with a 21% YOY increase. This growth has mostly been led by the expansion of the Fintech & Cloud computing …

What are WeChat Mini-Programs? A Simple Introduction

Thomas Graziani WeChat news

WeChat mini-programs are a very complex piece of technology/design, so I’ll answer the questions in 3 parts: What are WeChat mini-programs? Cons: What are the main drawbacks of WeChat programs? Pros: What makes them interesting for marketers? Do you want to create a WeChat Mini-program for your brand? Feel free to contact us. What are WeChat mini-programs? Examples of WeChat …

WeChat improves analytics back-end with “heat map” function (& 2 other news)

Thomas Graziani New WeChat features

WeChat improves analytics back-end with “heat map” function Heat map WeChat added a “heat map” function to the analytics back-end which indicates how far users have read WeChat articles. For instance, in the graph below, only 10% of readers read more than 90% of the article, while 50% of them read the article halfway. This feature enables marketers to go …

WeChat advertising: the power of Key Opinion Leaders

Thomas Graziani WeChat guides & tips

Why is WeChat advertising system broken? There are two advertising schemes provided by Tencent. 1. “Subscription Messages” ads If subscription accounts exceed 100k followers, they can apply to be “ads displayers”. Other companies can then display ads at the bottom of each of their messages However, subscription account ads show poor return on investment for the accounts displaying the ads …

Pinduoduo expands to Tier 1 cities

Thomas Graziani New WeChat features

When Pinduoduo went IPO in July 2018, there were concerns about whether the platform could maintain its meteoric growth. One year later, Pinduoduo has shown significant signs of strength and is expanding to new markets. The explosive growth of GMV The Gross Merchandise Volume (GMV) of Pinduoduo has been growing at an impressive 178% YOY rate. It is remarkable to …

Is WeChat’s growth over?

Thomas Graziani New WeChat features

Once upon a time, there were very few social networks in China. Renren was dying out, Weibo was getting kicked in the gut by WeChat which was growing double or triple digits. Fast-forward to 2019, these days are long gone. There is now a plethora of social Apps to choose from. Is WeChat still growing in this new Chinese Internet? …