Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app. A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate …
Further data about the impact of the coronavirus on the digital economy was released in a recent report by QuestMobile. Highlights are: 40% drop in traffic for online travel platforms 36% decrease of daily users for short-distance transportation (ride-hailing Apps, mobile map software) Fresh food delivery Apps are booming Strong growth for social media and news 150M new daily active …
Fear over the spread of a new coronavirus has led millions of Chinese people to remain at home, shortly after the end of Chinese lunar new year. The situation is putting a strain on most retail, restaurants, services, tourism industry, and other offline businesses. But is everyone negatively impacted by the virus outbreak? A blessing for the gaming industry As …
The movie “囧妈” (Lost in Russia) is, in many ways, tailor-made for the Chinese New Year festival. It features superstar actor Xu Kun. The protagonist gets stuck on a 6-days train ride to Moscow with his mother, during which he will have to tackle the unspoken issues of their relationship. It is a family-centric show targeting people visiting their loved …
Digital marketing in China used to be all about WeChat. Therefore, Tencent could rest on its laurels for a while. WeChat got lazy about making WeChat Official Accounts a good way to access content, it missed the boat on the explosion of online videos and provided a sloppy search engine. But Tencent is now paying for staying too idle for …
Today, WalktheChat selected nuggets of insights from 5 industry reports published during the last couple of weeks. Enjoy! Live-streaming triples WeChat conversion rates in female apparel The success of Taobao live-streaming has been widely covered in recent tech news. Hosts such as Li Jiaqi and Wei Ya are now emblematic of massive impulse purchases. But live-streaming is not limited to …
WeChat Official Accounts are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space (Chinese users spend ⅓ of their smartphone time on WeChat). We will address the following questions: What is WeChat Official Account Click here How do users find your WeChat Official Account Click here What are the different types …
There is no shortage of providers of WeChat stores (WalktheChat is one of them!). But, whether we like it or not, we all have to admit that there is one leader in the market: Youzan. Let’s take a closer look at the largest WeChat store provider in China. We also wrote a step-by-step guide for how to create a WeChat …
In this article we’ll learn how to sell via Youzan. We are picking Youzan as the largest WeChat shop platform in China. Many large WeChat accounts (such as Luoji Siwei) use Youzan as their main e-commerce channel. Youzan recorded a Gross Merchandise Volume (GMV) of 33 billion RMB in 2018. Click here to learn more about Youzan’s financial status and …