How to Conduct Your Brand’s China Digital Audit?

Thomas GrazianiNew WeChat features

China is a $1.94 trillion e-commerce market, the largest in the world, and more than three times bigger than the U.S. e-commerce market (source: eMarketer). But it is also a difficult market to enter. What is the potential of YOUR brand in the Chinese market? Depending on your current digital footprint on Chinese social platforms, your launch might be an …

How to select the right trade partner for Tmall and WeChat in China?

Thomas GrazianiNew WeChat features

With a completely unique ecosystem of social networks and e-commerce platforms such as WeChat and Tmall, China can be a challenging ecosystem to launch your brand. Choosing the right partner can be the most determining factor between success and failure. Here are some guidelines to pick the right company to launch your brand in China. Overview of the Chinese Digital …

How Did COVID-19 Impact Alibaba and Tencent’s Earnings?

Thomas GrazianiNew WeChat features

Alibaba and Tencent just released their earnings for the period of January to March 2020. A good opportunity to assess the extent to which COVID-19 impacted Chinese online platforms. Alibaba’s Q1 2020 results Alibaba saw overall very good performance YOY, due to the strong resilience of the e-commerce sector. Alibaba E-commerce revenues grew 19% YOY, while Tmall Online Physical Goods …

COVID-19: What Can Western Companies Learn From Chinese Brands?

Thomas GrazianiNew WeChat features

The COVID-19 epidemic is deeply affecting companies across the globe. However, China is already way past the peak of the outbreak. What can Western brands learn from the experience of Chinese companies over the past few months? Three phases to the epidemic: Peak, Recovery and Bounce Back The peak of the epidemic in China was reached between the middle of …

¥800 billion WeChat Mini-Program Transaction Volume in 2019: Tencent Annual Report

Thomas GrazianiNew WeChat features

Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. A service ecosystem moving toward Fintech Tencent seems determined to stand out among Tech giants. It definitely doesn’t want to be an advertising company and is even diversifying away from gaming revenues. Instead, …

Is China’s E-commerce Industry Already Bouncing Back After Coronavirus Epidemic?

Thomas GrazianiNew WeChat features

The covid-19 epidemic has shed concern over the world’s health and economy. The impact of the epidemic on e-commerce remains however unclear. How did the covid-19 impact the Chinese e-commerce sector, and what trend can we expect in the coming weeks? Fashion sales slump, cosmetics, and F&B remain strong As most of the population in China went into voluntary quarantine, …

How WeChat is Losing the War for Users Attention

Thomas GrazianiNew WeChat features

Back a couple of years ago, WeChat seemed like an unstoppable force. It was completely dominating the Chinese social media landscape, was beating Alibaba in payments and was making forays into e-commerce. Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Too disruptive …

Douyin Marketing Guide: 7 Examples of Successful Douyin Marketing Campaigns

Thomas GrazianiNew WeChat features

Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app. A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate …

Coronavirus data report- massive drop in the travel industry & surge in gaming

Thomas GrazianiNew WeChat features

Further data about the impact of the coronavirus on the digital economy was released in a recent report by QuestMobile. Highlights are: 40% drop in traffic for online travel platforms 36% decrease of daily users for short-distance transportation (ride-hailing Apps, mobile map software) Fresh food delivery Apps are booming Strong growth for social media and news 150M new daily active …