It is a well-known fact that every other teenager in China wants to become an “influencer”, “KOL” or “WangHong” (网红): a social media personality with a large following and glamorous lifestyle. But how much do influencers make in China? And how does that compare to the revenues of Western influencers? Revenues of influencers outside China Instagram influencers The average rate …

Baidu saw a fast and steady decline of its stock price over the course of 2018, from 254.14 USD on the 25th of January 2018 to 162.7 USD on the 24th of January 2019. How to explain this 36% decline in stock price? What is causing the fall? What is causing this drop in share price? Baidu has been subject …

On Tuesday 15th of January, WeChat blocked 3 competing Apps on their launch day: Liantianbao (聊天宝) – formerly called Bullet Messenger, Duoshan (多闪) – launched by Tencent’s archenemy ByteDance, and Matong MT (马桶MT) – launched by Ringo.AI. Is this approach to competition specific to WeChat? To the Chinese market? And how do Chinese and Western companies differ in their growth strategies? …

With a reported 15.3% market share, Weimob is the largest provider of WeChat solutions for small and medium companies in China. The Tencent-backed company filed for its Hong Kong IPO on the 31st of December 2018. The data disclosed provides an interesting outlook into the world of WeChat 3rd party solution providers. Weimob performance Weimob has shown very positive performance …

According to a recently released Newrank.cn report, from the 1st of January to the 14th of December 2018, WeChat Mini-programs attracted 4.3 billion RMB of funding, as part of 130 different funding rounds. This is 6 times more than the amount in 2017. Let’s have a closer look at this Mini-program investment boom. Investment focused on e-commerce and services Most …

Frequent readers of our posts may have already learned how to set up your e-commerce presence in China and generate traffic to their WeChat store. We’ll now deep-dive into a common problem of vendors selling to China: logistics and shipping to China. Can my product be shipped to China? The first question you might have is: is it legal to ship …

Tencent released their Q3 2018 earnings, and they show a transformation into a new company: away from gaming, and toward online payments. But why is this change happening? Tencent Quarterly results Tencent earnings reflected a healthy growth of revenue (with a 24% increase YOY). Profits grew at a slightly slower pace of 22% YOY. Although this performance appears as reasonably …

It’s the 10th anniversary of Alibaba’s biggest invention: the Single’s Day (Double 11). It marked another record-breaking sales figure, but the growth is shifting to other platforms. The Double 11 is a cross-platform e-commerce phenomenon. The total Gross Merchandise Volume (GMV) of all platforms reaches 314.3 billion RMB, a 23.8% year-over-year increase.  Tmall holds 68% of the market share. Yet …

With almost 300 million Monthly Active Users, online reading might be the biggest Chinese digital market that you’ve never heard about. Let’s look into the main players and trends of this slightly nerdy industry. The ever-growing mobile reading market The mobile reading market has been growing to more than 300 million monthly active users in 2017. In the meantime, transaction …