On May 29, JD.com announced an upgraded strategic partnership with Xiaohongshu, launching the “Red-JD Plan.” Starting from June 5th 2025, except for a few special categories, all brands and merchants on JD.com will be able to use Xiaohongshu’s “Direct to App Access” feature. On May 7th, Red had already announced a similar integration with Tmall on May 7th. In practice: …
Online marketing in China is different from any other place in the world. Cost-per-click or CPM ads play a smaller parts in the advertising mix. Instead, influencers are an essential marketing tool in China. Small influencers (Key Opinion Customers or KOCs) are particularly essential. Let’s learn how to leverage KOCs to boost your business in China. Livestreaming campaigns Live-streaming campaigns …
Red has grown to become an essential marketing platform in China. However, evaluating Red’s impact on sales has been a longstanding problem. There is now a solution : Red Star (Xiaohongxing / 小红星) enables to connect Red traffic with Tmall sales. What is Xiaohongxing ? Xiaohongxing is a tracking system that enables to know : The system enables tracking orders …
Livestreaming started taking off in China back in 2016, that is almost a decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ? Certaintly not. Let’s look at the China livestreaming trend in 2025, and understand the key tactics to leverage it for your brand. Livestreaming gained …
The rise of DeepSeek, business-friendly signals from the administration and turmoil in the United States have led many businesses to reconsider China as a key market for 2025. But what is the best way to enter the Chinese market in 2025 ? Here are five ways. Part 1 : who can enter the Chinese market in 2025 ? Gone are …
China’s marketing landscape is becoming increasingly localized this year, striking a delicate balance between genuinely understanding GenZ and overdoing it. Spend over 5 minutes on social media anywhere in the world, and you’ll see a funny video involving a cat (a “meme”). But in China, you’ll also see brands using such videos to grab attention Gen Z’s attention. Meanwhile, cat …
Niche brands, such as Nanushka, Rouje, Jil Sander, Stussy, have been extremely popular in China for the past few years, and many niche brands have their eyes on China. This article will analyze Chinese niche brand Songmont went from 0 to 10 million RMB of sales in their local market. 👜 Brand overview Songmont is a premium local Chinese handbag …
In the middle of January 2021, Douyin – the Chinese version of Tik Tok – launched a new feature: Douyin Payment. With more than 600 million Daily Active Users (DAU’s), Douyin is a content powerhouse in China. But will it manage to stand out in the payment market? What is Douyin Payment? Douyin payment is a payment option provided to …
Douyin has recently been hitting the tech news because of its amazing e-commerce performance. Luo Yonghao, a tech KOL, sold 168 million RMB (25 million USD) worth of products in a few hours during his 1st Douyin Live-streaming campaign. But how can your brand set up a store on Douyin? Step 1: create a verified Douyin account The first step …
Company Mission WalktheChat’s core mission is to launch brands in China using social and digital channels. Most of our clients are fashion, handbags, cosmetics, and jewelry brands with high-potential of success in the Chinese market Position summary The Recruitment Ninja’s responsibility is to ensure that the WalktheChat team is and remains a team of A-players. The Recruitment Ninja must fine-tune …
