Niche brands, such as Nanushka, Rouje, Jil Sander, Stussy, have been extremely popular in China for the past few years, and many niche brands have their eyes on China. This article will analyze Chinese niche brand Songmont went from 0 to 10 million RMB of sales in their local market. 👜 Brand overview Songmont is a premium local Chinese handbag …
In the middle of January 2021, Douyin – the Chinese version of Tik Tok – launched a new feature: Douyin Payment. With more than 600 million Daily Active Users (DAU’s), Douyin is a content powerhouse in China. But will it manage to stand out in the payment market? What is Douyin Payment? Douyin payment is a payment option provided to …
Douyin has recently been hitting the tech news because of its amazing e-commerce performance. Luo Yonghao, a tech KOL, sold 168 million RMB (25 million USD) worth of products in a few hours during his 1st Douyin Live-streaming campaign. But how can your brand set up a store on Douyin? Step 1: create a verified Douyin account The first step …
Company Mission WalktheChat’s core mission is to launch brands in China using social and digital channels. Most of our clients are fashion, handbags, cosmetics, and jewelry brands with high-potential of success in the Chinese market Position summary The Recruitment Ninja’s responsibility is to ensure that the WalktheChat team is and remains a team of A-players. The Recruitment Ninja must fine-tune …
With hundreds of millions of RMB of sales generated in a single live-stream, Douyin (the Chinese version of Tik Tok) is becoming a growing hub of e-commerce in China. But how can brands get started selling on Douyin? Here is our guide. Step 1: Download the Douyin App The first step to create a Douyin brand account is to download …
Since the beginning of 2020, WalktheChat experienced accelerating growth: we became the first Shopify Sales Channel enabling sales to China, started offering Douyin and Kuaishou marketing services to our clients, and expanded our Tmall operations. This growth came with a lot of pressure on our operations team. We quickly realized something: our recruitment process wasn’t on par with the company’s …
WeChat has recently been under fire, suffering from intense competition from short video platforms Douyin and Kuaishou. There is however one bright spot for the largest social network in China: WeChat Mini Programs are still booming, both in number of users and engagement rates. Growth and engagement WeChat Mini Program Monthly Active Users (MAUs) grew from 743 million to 829 …
The largest Chinese marketplaces and platforms are already famous abroad: WeChat, Tmall, Red, JD.com, or Douyin don’t need further introduction. But beyond these super-platforms, there exist a large number of niche channels that can help foreign brands sell to China. Need help listing on one of these channels, or would you like to discover more channels to promote your brand? …
Today we share 4 news from the Chinese digital space, from the impact of COVID to WeChat Mini-programs. China’s Internet Usage Back to Pre-COVID levels According to a report by QuestMobile, daily time spent by Chinese users is back to its pre-COVID level. Internet usage boomed during the pandemic, jumping from 6.0 hours per day in December 2019 to 7.3 …
With Douyin, Kuaishou and Red becoming stronger and stronger in the Chinese social media space, it is getting harder for brands to decide which platform to pick. Here is some data that will help you decide where to run KOL campaigns depending on your brand and positioning. Social platforms demographic data In terms of gender, Red and Weibo are heavily …