The founder of Xiaoxiaobao Mama, Sun Jing, managed an impressive feat even by Chinese live streaming standards. Last August, she sold 3.22 million RMB worth of products during a 2-hours long WeChat live stream. And these results were not due to chance. In May, during her first WeChat live stream, she managed to sell 15,360 products worth a total of …
WeChat has been trying hard to sell ads lately, not very successfully. Although Tencent announced it would increase the number of ads sold on the platform, the advertising growth rate went down from 25% YOY to 16% from Q1 to Q2 2019. The reasons for this drop? A challenging macro-economic context, but also the intense competition from Douyin, Toutiao, and …
WeChat improves analytics back-end with “heat map” function Heat map WeChat added a “heat map” function to the analytics back-end which indicates how far users have read WeChat articles. For instance, in the graph below, only 10% of readers read more than 90% of the article, while 50% of them read the article halfway. This feature enables marketers to go …
Why is WeChat advertising system broken? There are two advertising schemes provided by Tencent. 1. “Subscription Messages” ads If subscription accounts exceed 100k followers, they can apply to be “ads displayers”. Other companies can then display ads at the bottom of each of their messages However, subscription account ads show poor return on investment for the accounts displaying the ads …
When Pinduoduo went IPO in July 2018, there were concerns about whether the platform could maintain its meteoric growth. One year later, Pinduoduo has shown significant signs of strength and is expanding to new markets. The explosive growth of GMV The Gross Merchandise Volume (GMV) of Pinduoduo has been growing at an impressive 178% YOY rate. It is remarkable to …
Once upon a time, there were very few social networks in China. Renren was dying out, Weibo was getting kicked in the gut by WeChat which was growing double or triple digits. Fast-forward to 2019, these days are long gone. There is now a plethora of social Apps to choose from. Is WeChat still growing in this new Chinese Internet? …
Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Let’s dig into some of its central insights. Spending on WeChat Official Account Key Opinion Leaders One of the main trends pointed out by the Newrank report is the increasing amounts of large WeChat KOL campaigns. Between 2017 and 2018, the amount …
It’s an old joke that people tend to buy gym memberships at the beginning of the year, and end up barely using them at all. These times may be over, though. Chinese companies are finding innovative ways to leverage tech and keep users coming back to the gym without enforcing memberships. Keepland: leveraging social competition Keepland is the offline workout …
WeChat releases 7.0.5 version Ability to minimize Mini-programs and other assets WeChat released a new version… and it is becoming even more like an operating system. The main update was the ability to minimize content into several floating windows so that users can easily add temporary tags and switch between contents. This ability existed previously limited to just one article, …
The second-biggest shopping festival in China, 618 mid-year sales (named after the date June 18th), happened just a couple weeks ago. Here are 618 sales data from different platforms showing a clear growth trend and some surprising shift of power dynamic within the e-commerce space. 618 data comparison between major e-commerce platforms According to QuestMobile, the overall mobile e-commerce traffic …