Frequent readers of our posts may have already learned how to set up your e-commerce presence in China and generate traffic to their WeChat store. We’ll now deep-dive into a common problem of vendors selling to China: logistics and shipping to China. Can my product be shipped to China? The first question you might have is: is it legal to ship …
Tencent released their Q3 2018 earnings, and they show a transformation into a new company: away from gaming, and toward online payments. But why is this change happening? Tencent Quarterly results Tencent earnings reflected a healthy growth of revenue (with a 24% increase YOY). Profits grew at a slightly slower pace of 22% YOY. Although this performance appears as reasonably …
It’s the 10th anniversary of Alibaba’s biggest invention: the Single’s Day (Double 11). It marked another record-breaking sales figure, but the growth is shifting to other platforms. The Double 11 is a cross-platform e-commerce phenomenon. The total Gross Merchandise Volume (GMV) of all platforms reaches 314.3 billion RMB, a 23.8% year-over-year increase. Tmall holds 68% of the market share. Yet …
With almost 300 million Monthly Active Users, online reading might be the biggest Chinese digital market that you’ve never heard about. Let’s look into the main players and trends of this slightly nerdy industry. The ever-growing mobile reading market The mobile reading market has been growing to more than 300 million monthly active users in 2017. In the meantime, transaction …
WeChat mini-programs are a very complex piece of technology/design, so I’ll answer the questions in 3 parts: What are WeChat mini-programs? Cons: What are the main drawbacks of WeChat programs? Pros: What makes them interesting for marketers? What are WeChat mini-programs? Examples of WeChat mini-programs WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to …
Chinese “dama” (literally, big mamas) are budget-savvy shoppers most eager to snap up a good deal. They do most of the shopping for the family, and fortunately, they know just the place to score bargain-basement prices on everyday items, with discounts as deep as 90% off (look for overripe fruits that don’t last another day). On one condition: whip up …
WalktheChat is recruiting a new Account Manager in Beijing!
WalktheChat is recruiting a new Account Manager in Beijing!
A short history of Douyin Dou Yin is an impressive product: it was developed in 200 days, and within a year got 100 million users, with more than 1 billion videos viewed every day. How did a team of 8 achieved such as result in just 500 days? Let’s look into it. What is Douyin? Douyin is a short-video App …
Alibaba has been growing in the entertainment business with an aggressive acquisition strategy since 2014. The article will cover the following topics: Alibaba’s entertainment business’s structure Alibaba Picture Taopiaopiao Damai Youku Tudou UCweb How Alibaba links entertainment with e-commerce Competitors (Tencent & Baidu) What comprises Alibaba’s entertainment empire? Alibaba Pictures The film company was formerly called ChinaVision Media, of which …