Once upon a time, there were very few social networks in China. Renren was dying out, Weibo was getting kicked in the gut by WeChat which was growing double or triple digits. Fast-forward to 2019, these days are long gone. There is now a plethora of social Apps to choose from. Is WeChat still growing in this new Chinese Internet? …
Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Let’s dig into some of its central insights. Spending on WeChat Official Account Key Opinion Leaders One of the main trends pointed out by the Newrank report is the increasing amounts of large WeChat KOL campaigns. Between 2017 and 2018, the amount …
It’s an old joke that people tend to buy gym memberships at the beginning of the year, and end up barely using them at all. These times may be over, though. Chinese companies are finding innovative ways to leverage tech and keep users coming back to the gym without enforcing memberships. Keepland: leveraging social competition Keepland is the offline workout …
WeChat releases 7.0.5 version Ability to minimize Mini-programs and other assets WeChat released a new version… and it is becoming even more like an operating system. The main update was the ability to minimize content into several floating windows so that users can easily add temporary tags and switch between contents. This ability existed previously limited to just one article, …
The second-biggest shopping festival in China, 618 mid-year sales (named after the date June 18th), happened just a couple weeks ago. Here are 618 sales data from different platforms showing a clear growth trend and some surprising shift of power dynamic within the e-commerce space. 618 data comparison between major e-commerce platforms According to QuestMobile, the overall mobile e-commerce traffic …
China’s online video market seems to be dominated by 3 companies: Youku (owned by Alibaba), iQiyi (owned by Baidu) and QQ Video (owned by Tencent). A third contender is however worth a look, from users and marketers alike: the hype and versatile platform Bilibili. What is Bilibili? Bilibili started out in 2009 as a website specialized in sharing anime’s picture …
Tencent is and has almost always been in a deadly fight against its arch-rival Alibaba for the domination of online payment, social sharing, e-commerce and more. The release of “recommended products” (好物圈) inside WeChat is, therefore, a major move for WeChat to move closer to e-commerce and compete against Alibaba. Let’s take a closer look at this feature. What is …
WeChat, created by Allen Zhang, became an integral part of the life of anyone living in China, with more than 1 billion users as of 2019. Yet, how did Allen Zhang’s 2,000-people WeChat team manage to revolutionize the way Chinese users communicate, share, pay, and more? A flat yet top-down structure The organization structure of WeChat is very flat. Allen …
Tencent just released their financial results for the first quarter of 2019. The report shows a slowing growth and a company evolving toward payment services. Revenue growth Tencent has experienced steady growth of its revenue over the last year, reaching 85.5 billion RMB for Q1 2019 at a 16% YOY growth rate. These figures would seem impressive for any other …
China Digital Luxury Report 2019 Every year, WalktheChat compiles the best data from digital luxury analysts into one report packed with insights. This year we combined data from McKinsey, Bain, BCG and Tencent in order to give you a snapshot of the Chinese Digital Luxury market as of 2019. The global personal luxury goods market is expected to grow from …
