About the Author

Thomas Graziani

Thomas is the co-founder of WalktheChat, a leading software developer and agency focused on WeChat and other Chinese social networks. Thomas was previously part of the marketing & strategy department of Schneider Electric in  which he spearheaded the work on Smart Cities and Smart Grid for the company in China.  Before joining Schneider Electric, he was a consultant at the Boston Consulting Group during  which he worked on projects across various industry including banking, supply chain and  pharmaceuticals. Thomas is a graduate from the Judge Business School of the University of Cambridge and  holds an engineering degree with a specialisation in Applied Mathematics and Operational  Research from Ecole Polytechnique in France.  Contact: thomas.graziani@walkthechat.com

Live-streaming triples WeChat conversion rates (and 4 other industry reports)

Thomas Graziani New WeChat features

Today, WalktheChat selected nuggets of insights from 5 industry reports published during the last couple of weeks. Enjoy! Live-streaming triples WeChat conversion rates in female apparel The success of Taobao live-streaming has been widely covered in recent tech news. Hosts such as Li Jiaqi and Wei Ya are now emblematic of massive impulse purchases. But live-streaming is not limited to …

How to set up WeChat Pay? A Simple Guide

Thomas Graziani WeChat news

In this article, we will look into: What is WeChat Pay - for end users click here What is WeChat Pay - for companies click here How can foreigners apply for WeChat Pay (for individual) click here How can you change the bank card linked with WeChat Pay (for individual) click here How to apply for WeChat Pay (for Chinese companies) click here ...

WeChat Official Account: a simple guide

Thomas Graziani New WeChat features

WeChat Official Accounts are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space (Chinese users spend ⅓ of their smartphone time on WeChat). We will address the following questions: What is WeChat Official Account Click here How do users find your WeChat Official Account Click here What are the different types …

Tencent Q3’19 Results Show Drop in Profits

Thomas Graziani New WeChat features

It’s been a difficult year for Tencent with tough competition and increasing regulation around gaming. Let’s see how this impacted the company’s financial performance. Revenues are still growing steadily Revenues of Tencent have kept growing at a relatively steady pace, with a 21% YOY increase. This growth has mostly been led by the expansion of the Fintech & Cloud computing …

What are WeChat Mini-Programs? A Simple Introduction

Thomas Graziani WeChat news

WeChat mini-programs are a very complex piece of technology/design, so I’ll answer the questions in 3 parts: What are WeChat mini-programs? Cons: What are the main drawbacks of WeChat programs? Pros: What makes them interesting for marketers? Do you want to create a WeChat Mini-program for your brand? Feel free to contact us. What are WeChat mini-programs? Examples of WeChat …

Douyin marketing tips – 7 Examples of Successful Douyin Marketing Campaigns

Thomas Graziani New WeChat features

Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app. A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate …