Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Let’s dig into some of its central insights. Spending on WeChat Official Account Key Opinion Leaders One of the main trends pointed out by the Newrank report is the increasing amounts of large WeChat KOL campaigns. Between 2017 and 2018, the amount …
How Chinese gyms use WeChat to make sure you workout
It’s an old joke that people tend to buy gym memberships at the beginning of the year, and end up barely using them at all. These times may be over, though. Chinese companies are finding innovative ways to leverage tech and keep users coming back to the gym without enforcing memberships. Keepland: leveraging social competition Keepland is the offline workout …
WeChat gets even closer to becoming an operating system… and 2 other news
WeChat releases 7.0.5 version Ability to minimize Mini-programs and other assets WeChat released a new version… and it is becoming even more like an operating system. The main update was the ability to minimize content into several floating windows so that users can easily add temporary tags and switch between contents. This ability existed previously limited to just one article, …
618 Sales Data 2019: Tmall growth slows down; Pinduoduo traffic up 48%
The second-biggest shopping festival in China, 618 mid-year sales (named after the date June 18th), happened just a couple weeks ago. Here are 618 sales data from different platforms showing a clear growth trend and some surprising shift of power dynamic within the e-commerce space. 618 data comparison between major e-commerce platforms According to QuestMobile, the overall mobile e-commerce traffic …
WeChat released new “recommended products” e-commerce function
Tencent is and has almost always been in a deadly fight against its arch-rival Alibaba for the domination of online payment, social sharing, e-commerce and more. The release of “recommended products” (好物圈) inside WeChat is, therefore, a major move for WeChat to move closer to e-commerce and compete against Alibaba. Let’s take a closer look at this feature. What is …
WeChat Management Culture: a Sneak Peek
WeChat, created by Allen Zhang, became an integral part of the life of anyone living in China, with more than 1 billion users as of 2019. Yet, how did Allen Zhang’s 2,000-people WeChat team manage to revolutionize the way Chinese users communicate, share, pay, and more? A flat yet top-down structure The organization structure of WeChat is very flat. Allen …
Tencent Q1 2019 Results: Growth Slows Down
Tencent just released their financial results for the first quarter of 2019. The report shows a slowing growth and a company evolving toward payment services. Revenue growth Tencent has experienced steady growth of its revenue over the last year, reaching 85.5 billion RMB for Q1 2019 at a 16% YOY growth rate. These figures would seem impressive for any other …
China Digital Luxury Report 2019
China Digital Luxury Report 2019 Every year, WalktheChat compiles the best data from digital luxury analysts into one report packed with insights. This year we combined data from McKinsey, Bain, BCG and Tencent in order to give you a snapshot of the Chinese Digital Luxury market as of 2019. The global personal luxury goods market is expected to grow from …
What is Yunji? And what can we learn from its IPO?
You might not have heard of Yunji, one of the latest giants of Chinese social commerce. Yet, it just went IPO on the Nasdaq, raising $121 million USD. Who is this new booming social commerce company? What kind of company is Yunji? Like Pinduoduo, Yunji is a social commerce company relying mostly on WeChat sharing in order to generate sales. …
WeChat Official Account Report 2019 Reveals Importance of Cross-promotion & Social Shopping
Research company QuestMobile released a new report about WeChat Official Accounts in April 2019. The report sheds some light on users interests and their content consumption behaviors. Demographics of WeChat Official Account followers WeChat Official Account followers tend to have proportionally more male users than the general WeChat users population (57.2% of WeChat OA followers are male, against only 53.3% …