Thomas Graziani, Author at WalktheChat

About the Author

Thomas Graziani

Thomas is the co-founder of WalktheChat, a leading software developer and agency focused on WeChat and other Chinese social networks. Thomas was previously part of the marketing & strategy department of Schneider Electric in which he spearheaded the work on Smart Cities and Smart Grid for the company in China. Before joining Schneider Electric, he was a consultant at the Boston Consulting Group during which he worked on projects across various industry including banking, supply chain and pharmaceuticals. Thomas is a graduate from the Judge Business School of the University of Cambridge and holds an engineering degree with a specialisation in Applied Mathematics and Operational Research from Ecole Polytechnique in France. Contact: thomas.graziani@walkthechat.com

A search engine for WeChat public accounts: what is it good for?

Thomas Graziani September 4, 2014 New WeChat features Leave a Comment

A bit more than three months ago, Sogou unveiled its new search function for WeChat public accounts. How does it work? What does it mean for us public account operators? Why? The integration of Sogou and WeChat services doesn’t come as a surprise as Tencent acquired a 36.5% stake in Sogou last year. Search is also a good fit for …

WeChat ads: how does it work and why it changes everything

Thomas Graziani September 3, 2014 New WeChat features

In a move who surprised many, WeChat introduced ads to their public platforms. How does it work and why is it such an innovative move? WeChat ads: how does it work? Public accounts on WeChat are similar to very advanced “Facebook pages”: accounts operated by medias or companies for promotion or service purpose. There are two kind of public accounts …

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