We outlined in our previous posts that WeChat has been focusing on growth in South East Asia, adopting an aggressive partnership strategy to fuel its expansion. AppAnnie rankings as of early May 2015 tend to sustain the idea that WeChat is getting traction in at least some countries. Let’s have a closer look at the data. GlobalWebIndex data GlobalWebIndex is publishing very comprehensive …
Over the last few months, Tencent has gone into a war against copycats of original content. The company laid down clearer rules for account naming and punished copycats and viral content. Under the new rules, you can report accounts re-publishing your content without being allowed, and the messages will be removed. But there are loopholes to by-pass the rules, here …
A few months ago, Tencent pushed heavily connected objects to its platform. In an attempt to achieve the much-desired “O2O integration”, it unveiled new features such as a special “shake” feature enabling to access content from nearby connected objects. Yet, iBeacons just do not take-off in China, and it is mostly because of Tencent’s choices. What are iBeacons? iBeacons are …
What is the best way to gain followers on WeChat? Most marketers would give you the same answer: give money, a free sample or a discount to users, and they will gladly share any of your content. This practice however has a name: incentivised sharing, and it is forbidden by WeChat terms of use. So what are the risks? What …
During Apple March event, Tim Cook unveiled a variety of new products and features, from the new Macbook Air to an Open Source toolkit for medical research. But what stood out for viewers out there was the repeated attempt to seduce Chinese customers. An unexpected beginning The first frame of the Apple Keynote yesterday was more than unexpected: Yes, before …
There is a huge difference between being present on WeChat and actively leveraging the platform. How can you make sure you are maximising your WeChat ROI? 1. Link your WeChat account with a web-APP WeChat provides you with basic information about reads and shares for your messages (along with geographic, demographic and device data), but this data resides on Tencent …
The WeChat voice recognition account “Chumen wenwen” (出门问问）- “Go out and ask” is carrying a simple function: you can ask him any kind of questions an he will answer (what is the weather in Beijing, what supermarkets are there around Zhongguancun, etc…). This high-tech function is actually easy to develop. Indeed, few people know that WeChat certified service accounts come with …
Your company is going digital. Even better: your company is going mobile. You know that more than half of China’s Internet users are accessing the web via smart-phones, growing at an insane rate, and you want to seize this opportunity. In order to tackle this challenge, you have two ways moving forward: Creating native (Android or iOS) APPs which users …
A lot of people got in touch with us over the last few weeks asking the same question: what is the best time to post on WeChat? This question is complex, and there is no one-size-fits-all answer. However, following popular demand, we put together a few insights and case studies in order to help you in choosing the right strategy …
