WeChat ads were released last week. WeChat displayed its first “sponsored message” on moments. The message, issued by WeChat team, was a signal to users: their “moments” are no longer safe from ads. What are WeChat ads? WeChat ads are appearing on the moments of users. According to current information, each user will see an add appear every 48 hours. The nature …
New “WeChat comments” function on subscription accounts
WeChat just announced the release of a new “WeChat comments” function for subscription account. What is the new function? The new WeChat comments function enables users to comment at the bottom of messages from subscription accounts (which used to only features the number of views and “likes”) The WeChat comments will have to be first approved by the public account …
WeChat partnerships outside China: 5 case studies
In a previous article published on our WeChat account we described how WeChat was driving its international expansion via focusing on East Asia and Africa as its first target growth markets. Today we will, through five examples, deep-dive on WeChat partnership strategy in seizing these markets: by partnerships with strong local and global players. Easy Taxi in Malaysia, Thailand and the …
How to design your WeChat article? A simple guide to use Xiumi
You find your WeChat messages too boring? Here are a few tips which will help you stand-out with little extra work! Basic principles If you know a bit about web-design, you know what are HTML and CSS. To put it simply: – HTML defines the structure and the content of a website – CSS defines the way it will look …
WeChat groups above 100 people. How to create them?
WeChat enables to create groups in order to exchange with more than one person at the same time. Groups are often used to animate communities for events, frequent meetups or other interest groups. Groups are originally created with a limit of 50 people and can easily be upgraded to 100 people. However you might have seen groups over the 100 …
Marc Zuckerberg needs WeChat to find friends in Tencent ad
An ad for WeChat in South Africa depicts Marc Zuckerberg consulting a therapist about his friends unfriending him. The therapist prescription to solve his problem is of course none other than… WeChat In a clever follow-up to this ad, the therapist is faced with lawyers “sent by Mark” and suggests he should use WeChat stickers to “express his emotions” and …
WalktheChat event about WeChat viral marketing this Thursday 23rd of October
We are thrilled to organise, this Thursday 23rd of October in Beijing, an event to help companies and individuals learn more about the complex and often misunderstood topic of viral marketing. Read further if you are interested! What is the event about? Our viral marketing event will show you that viral content is not simply the fruit of a random …
WeChat releases “enterprise accounts” to manage companies’ internal processes
They had been announced for a few months already, and here they are: WeChat just opened a third category of public accounts (on top of subscription and service accounts): enterprise accounts (企业号). What are Enterprise accounts? Enterprise accounts are meant for the internal management of a company’s operations through WeChat. As such, they have high visibility, high security and more …
Why Apple shouldn’t even bother introducing Apple Pay in China: the WeChat revolution
It hasn’t been a week since Tim Cook unveiled Apple’s new payment technology coming with iPhone 6 and iphone 6+, and Tencent is already making a strong defensive move. In case you have missed the rise of the biggest social network in Asia: WeChat is a Whatsapp / Facebook / Paypal hybrid with 438 millions monthly active users, a profit …
How to easily set up a menu in your WeChat public account
Setting up a WeChat menu can enable users to easily access content about your company or articles you want to share with your customers. Setting up a menu used to require some technical skills, but WeChat now made it easy for you: it is likely you can set it up without any external help (although many companies are still charging …