About the Author

Thomas Graziani

Thomas is the co-founder of WalktheChat, a leading software developer and agency focused on WeChat and other Chinese social networks. Thomas was previously part of the marketing & strategy department of Schneider Electric in  which he spearheaded the work on Smart Cities and Smart Grid for the company in China.  Before joining Schneider Electric, he was a consultant at the Boston Consulting Group during  which he worked on projects across various industry including banking, supply chain and  pharmaceuticals. Thomas is a graduate from the Judge Business School of the University of Cambridge and  holds an engineering degree with a specialisation in Applied Mathematics and Operational  Research from Ecole Polytechnique in France.  Contact: thomas.graziani@walkthechat.com

WeChat promotion: how to leverage mobile devices

Thomas Graziani New WeChat features

What is the difference between good and great WeChat promotion? The use of mobile features. WeChat is different from other social networks because it was built for mobile, and only for mobile. So how to unlock the full potential of WeChat? Leverage the screen The company Life-Fun (灵泛) (WeChat ID: LIFE-FUN-SHOP) made a great job at leveraging the fact that …

WeChat ads are now displayed on user “moments”

Thomas Graziani New WeChat features

WeChat ads were released last week. WeChat displayed its first “sponsored message” on moments. The message, issued by WeChat team, was a signal to users: their “moments” are no longer safe from ads. What are WeChat ads? WeChat ads are appearing on the moments of users. According to current information, each user will see an add appear every 48 hours. The nature …

New “WeChat comments” function on subscription accounts

Thomas Graziani New WeChat features

WeChat just announced the release of a new “WeChat comments” function for subscription account. What is the new function? The new WeChat comments function enables users to comment at the bottom of messages from subscription accounts (which used to only features the number of views and “likes”) The WeChat comments will have to be first approved by the public account …

WeChat Easy Taxi

WeChat partnerships outside China: 5 case studies

Thomas Graziani WeChat news

In a previous article published on our WeChat account we described how WeChat was driving its international expansion via focusing on East Asia and Africa as its first target growth markets. Today we will, through five examples, deep-dive on WeChat partnership strategy in seizing these markets: by partnerships with strong local and global players. Easy Taxi in Malaysia, Thailand and the …

Marc Zuckerberg needs WeChat to find friends in Tencent ad

Thomas Graziani WeChat news

An ad for WeChat in South Africa depicts Marc Zuckerberg consulting a therapist about his friends unfriending him. The therapist prescription to solve his problem is of course none other than… WeChat In a clever follow-up to this ad, the therapist is faced with lawyers “sent by Mark” and suggests he should use WeChat stickers to “express his emotions” and …

WeChat releases “enterprise accounts” to manage companies’ internal processes

Thomas Graziani New WeChat features

They had been announced for a few months already, and here they are: WeChat just opened a third category of public accounts (on top of subscription and service accounts): enterprise accounts (企业号). What are Enterprise accounts? Enterprise accounts are meant for the internal management of a company’s operations through WeChat. As such, they have high visibility, high security and more …