WeChat can be used in very different ways depending on your industry. Here are 10 examples to inspire WeChat Food & Beverage business. 1. Delivery service: Order on KFC’s WeChat Official Account (肯德基宅急送官方网站) and get food delivered at your place 10 WeChat Food & Beverage industry case studiesKFC has a WeChat official account dedicated to delivery. The bilingual WeChat website …
How to generate great WeChat content, fast and for free
Of all the challenges of running a WeChat account, one is particularly difficult to overcome: creating great WeChat content. It is a costly and time consuming process, especially for young or small companies. But a new rule from Tencent just changed everything. Read on… Why is WeChat content so hard? There are two reasons why WeChat content is hard. First …
Weidian released amazing data about WeChat e-commerce in China
Weidian is the biggest WeChat e-commerce platform in China. Since it’s release on the 1st of January 2014, it grew to more than 29M shops spead accross the globe (in slightly more than a year, as of the 31st of March 2015). Here is data they just released about their amazing growth.
Mary Meeker’s Internet report 2015: WeChat highlights
Mary Meeker’s annual report shares about the state of the web, but what does it say about WeChat? Messaging Apps have the highest level of engagement, WeChat is #3 WeChat also #3 platform in MAU behind WhatsApp and Facebook messenger Asian platforms leading the way in terms of number of function integration, WeChat is a key player Western platforms lagging …
WeChat payment available oversea, starting with UNICEF
WeChat just released the first oversea Official Account with WeChat payment. And it’s a great one: UNICEF. Support children victim of the Nepal earthquake via WeChat The account was created in reaction to the Nepal earthquake, in order to provide emergency aid. In addition to enabling financial gift for Nepal, it enables donators to focus on giving specific life-enhancing supplies …
4 case studies of successful WeChat e-commerce
5 WeChat survey tools to help you learn more about your followers
What is the best way to find out what our customers want the most? You ask them, aka, you do surveys. Here is a comprehensive review of the best platforms to carry WeChat surveys. 1. Drip ( 水滴微信平台) Fee: Free Language: Chinese Cross Platform: yes Mobile App: No Pros: Drip has many features which enable anything from choosing pictures, entering dates, …
WeChat outside China: what are the growth opportunities?
We outlined in our previous posts that WeChat has been focusing on growth in South East Asia, adopting an aggressive partnership strategy to fuel its expansion. AppAnnie rankings as of early May 2015 tend to sustain the idea that WeChat is getting traction in at least some countries. Let’s have a closer look at the data. GlobalWebIndex data GlobalWebIndex is publishing very comprehensive …
WeChat bug enables to create fake “original” content
Over the last few months, Tencent has gone into a war against copycats of original content. The company laid down clearer rules for account naming and punished copycats and viral content. Under the new rules, you can report accounts re-publishing your content without being allowed, and the messages will be removed. But there are loopholes to by-pass the rules, here …