Below you'll find a list of all posts that have been categorized as “New WeChat features”
Market Overview In this year, over 150 brands have established their own branded podcasts on Chinese Podcast app- Xiaoyuzou. In addition to well-known names like Nike and Kering, more niche brands such as Aesop, Marimekko, and Patagonia are leveraging Chinese podcasts for their marketing. Podcasts are capturing the hearts of China’s youth, especially those in top-tier cities. A staggering year-over-year …
Overview JD Leads Social Engagement Growth with PDD Close Behind •For the 618 event in 2024, total sales across all e-commerce platforms reached 742.8 billion RMB, marking a YOY decline of 7%. •JD experienced the most significant year-on-year increase of 32%. This prominence is likely due to increased marketing investments and heightened enthusiasm for 3C products, combined with JD’s reputation …
China’s marketing landscape is becoming increasingly localized this year, striking a delicate balance between genuinely understanding GenZ and overdoing it. Spend over 5 minutes on social media anywhere in the world, and you’ll see a funny video involving a cat (a “meme”). But in China, you’ll also see brands using such videos to grab attention Gen Z’s attention. Meanwhile, cat …
Known as China’s Instagram counterpart, Little Red Book should not be approached in the same way as Instagram. Here are a few key trends for 2024: Learn more about the complete Little Red Book marketing guide here. Trend #1 Zoom: Xiaohongshu stores are booming as live-streaming picks up Xiaohongshu has been rapidly expanding its live-streaming e-commerce capabilities as part of …
Summary Insights Fashion Marketing Campaign on Douyin may drive 60% of potential transactions out of the platform Douyin launched “Omnichannel Measurement” to monitor the contribution of Douyin marketing to all channel e-commerce conversions and offline business. The Omnichannel Measurement solution from Ocean Engine( Douyin Ads platform) employs two sophisticated algorithm models: MTA (Multiple Touchpoint Attribution) and MMM (Marketing Mix Model). …
Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7 billion RMB compared to 2020. Post-pandemic, luckily we are seeing a slow recovery of 1% growth compared to 2022. Chinese firms showed resilience, while international brands bore the brunt of the downturn. Monica Vinader, Emporio Armani, Lola Rose, Agatha, and Gucci are among the fastest-growing international brands …
China has been heavily focused on improving inefficiencies, leading to intense competition on even the smallest things. This phenomenon, known as neijuan (内卷) in Chinese, has been further intensified with the introduction of AI in the industry. Here are some AI use cases in China’s social media and e-commerce space. NetEase uses AI for creating product photoshoots, packaging design, and …
As an agency that provides Tmall and social media services, the most common question that comes up throughout operation are: how much money should we spend on social media vs. Tmall? I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: The social vs. Tmall spending ratio varies widely among the brands we studied (from 80% …
WeChat Channels (微信视频号, which means “Video Account”) is WeChat’s public short-video feature, benchmarking Douyin and Kuaishou. Only one year after launch, it reached 500 million Daily Active Users in 2021. So, what does it mean for your brand? Is it worth trying? In this article, we will explain: What is WeChat Channels (Video Account) and what’s the difference with WeChat …
WeChat Channels activates a new incentive plan to push WeChat Livestreaming further: reward traffic coupons to merchants who drive followers to WeChat Livestreaming from external channels, according to Newrank. Looking for help to define or improve your WeChat strategy? Just fill out this 1-minute form and we will be in touch with you: What is WeChat Livestreaming Livestreaming is a powerful …
