Below you'll find a list of all posts that have been categorized as “New WeChat features”
Douyin Fashion Trend Show “Fashion Reborn, Happening Now” Reaches 100 Million Views On October 13th, Douyin launched a trend show themed “Fashion Reborn, Happening Now,” marking a departure from traditional fashion presentation formats. The event positioned itself as a fashion narrative jointly defined by the platform, creators, and users rather than a conventional runway show. The topic has achieved significant …
We examined 600 top-performing WeChat articles from September periods across 2023, 2024, and 2025, weighted by engagement metrics. Some of the trends we unveil show significant shifts in the cultural and marketing landscape. Users’ attention is shifting from politics to finance, with a rising discussion about the environment Top category by article amount: Top category by like amount: Weighted as …
As platforms prepare for the most competitive Double 11 ever, Taobao Instant Commerce has become Alibaba’s do-or-die strategy to reclaim leadership. The company generated immense PR buzz and impressive merchant metrics by enabling customers to receive their orders within hours rather than days. What Is Taobao Instant Commerce? In February 2025, JD tried to leverage its superior in-house logistics to …
Tik Tok brought with it many new trends, some fun, some a bit more concerning. Among the most “New Age” trends on the platform, was the idea that “Healing crystal” could give you health, fortune and love. Superstars such as Kim Kardashian have supported the benefits of crytals worldwide. These products, often manufactured in China, have now started to get …
On May 29, JD.com announced an upgraded strategic partnership with Xiaohongshu, launching the “Red-JD Plan.” Starting from June 5th 2025, except for a few special categories, all brands and merchants on JD.com will be able to use Xiaohongshu’s “Direct to App Access” feature. On May 7th, Red had already announced a similar integration with Tmall on May 7th. In practice: …
The US beverage market is facing a significant shake-up from Chinese chains armed with lightning-fast operations, aggressive pricing tactics, and business models that put American competitors to shame. After speaking with Wang Jie, the ambitious owner of Ningji Lemon Tea who is expanding to American shores, I gained fascinating insights into how Chinese beverage companies view the US market-and why …
Online marketing in China is different from any other place in the world. Cost-per-click or CPM ads play a smaller parts in the advertising mix. Instead, influencers are an essential marketing tool in China. Small influencers (Key Opinion Customers or KOCs) are particularly essential. Let’s learn how to leverage KOCs to boost your business in China. Livestreaming campaigns Live-streaming campaigns …
Red has grown to become an essential marketing platform in China. However, evaluating Red’s impact on sales has been a longstanding problem. There is now a solution : Red Star (Xiaohongxing / 小红星) enables to connect Red traffic with Tmall sales. What is Xiaohongxing ? Xiaohongxing is a tracking system that enables to know : The system enables tracking orders …
Livestreaming started taking off in China back in 2016, that is almost a decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ? Certaintly not. Let’s look at the China livestreaming trend in 2025, and understand the key tactics to leverage it for your brand. Livestreaming gained …
The rise of DeepSeek, business-friendly signals from the administration and turmoil in the United States have led many businesses to reconsider China as a key market for 2025. But what is the best way to enter the Chinese market in 2025 ? Here are five ways. Part 1 : who can enter the Chinese market in 2025 ? Gone are …
