Below you'll find a list of all posts that have been categorized as “New WeChat features”
The US beverage market is facing a significant shake-up from Chinese chains armed with lightning-fast operations, aggressive pricing tactics, and business models that put American competitors to shame. After speaking with Wang Jie, the ambitious owner of Ningji Lemon Tea who is expanding to American shores, I gained fascinating insights into how Chinese beverage companies view the US market-and why …
Online marketing in China is different from any other place in the world. Cost-per-click or CPM ads play a smaller parts in the advertising mix. Instead, influencers are an essential marketing tool in China. Small influencers (Key Opinion Customers or KOCs) are particularly essential. Let’s learn how to leverage KOCs to boost your business in China. Livestreaming campaigns Live-streaming campaigns …
Red has grown to become an essential marketing platform in China. However, evaluating Red’s impact on sales has been a longstanding problem. There is now a solution : Red Star (Xiaohongxing / 小红星) enables to connect Red traffic with Tmall sales. What is Xiaohongxing ? Xiaohongxing is a tracking system that enables to know : The system enables tracking orders …
Livestreaming started taking off in China back in 2016, that is almost a decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ? Certaintly not. Let’s look at the China livestreaming trend in 2025, and understand the key tactics to leverage it for your brand. Livestreaming gained …
The rise of DeepSeek, business-friendly signals from the administration and turmoil in the United States have led many businesses to reconsider China as a key market for 2025. But what is the best way to enter the Chinese market in 2025 ? Here are five ways. Part 1 : who can enter the Chinese market in 2025 ? Gone are …
Market Overview In this year, over 150 brands have established their own branded podcasts on Chinese Podcast app- Xiaoyuzou. In addition to well-known names like Nike and Kering, more niche brands such as Aesop, Marimekko, and Patagonia are leveraging Chinese podcasts for their marketing. Podcasts are capturing the hearts of China’s youth, especially those in top-tier cities. A staggering year-over-year …
Overview JD Leads Social Engagement Growth with PDD Close Behind •For the 618 event in 2024, total sales across all e-commerce platforms reached 742.8 billion RMB, marking a YOY decline of 7%. •JD experienced the most significant year-on-year increase of 32%. This prominence is likely due to increased marketing investments and heightened enthusiasm for 3C products, combined with JD’s reputation …
China’s marketing landscape is becoming increasingly localized this year, striking a delicate balance between genuinely understanding GenZ and overdoing it. Spend over 5 minutes on social media anywhere in the world, and you’ll see a funny video involving a cat (a “meme”). But in China, you’ll also see brands using such videos to grab attention Gen Z’s attention. Meanwhile, cat …
Known as China’s Instagram counterpart, REDNote should not be approached in the same way as Instagram. Here are a few key trends for 2024: Learn more about the complete REDNote marketing guide here. Trend #1 Zoom: Xiaohongshu stores are booming as live-streaming picks up Xiaohongshu has been rapidly expanding its live-streaming e-commerce capabilities as part of a significant pre-IPO effort. …
Summary Insights Fashion Marketing Campaign on Douyin may drive 60% of potential transactions out of the platform Douyin launched “Omnichannel Measurement” to monitor the contribution of Douyin marketing to all channel e-commerce conversions and offline business. The Omnichannel Measurement solution from Ocean Engine( Douyin Ads platform) employs two sophisticated algorithm models: MTA (Multiple Touchpoint Attribution) and MMM (Marketing Mix Model). …
