WeChat Launched Mini Shop, a Native Store System & 4 other news

Tingyi Chen New WeChat features

Here are 5 interesting news this week in the Chinese Digital world! Bilibili added direct links to Taobao Bilibili finally enabled authors to add e-commerce links taking users to Taobao.  Users can click on a Tabao product link located at the bottom of a video or live-streaming session. KOLs can also add their own store on their profile page, similar …

Xiaohongshu Drops Commission on Sales from 20% to 5% (and other news)

Thomas Graziani New WeChat features

This week, we report on a few significant news in the Chinese E-commerce space: Xiaohongshu reduced the commission the platform charges to merchant sales from ~20% to 5%. Weibo posts can now redirect users to WeChat Mini-programs WeChat is testing a new #hashtag# feature Xiaohongshu reduces platform costs In an effort to attract merchants to promote their products on the …

Celebrities and Record-breaking Live-streaming Campaigns

Tingyi Chen New WeChat features

Zhang Yuqi & Xin Ba – 223 million RMB sales on a Kuaishou live-streaming Zhang Ting – 256 million RMB sales during her first Douyin live-streaming Liu Tao – 148 million RMB sales during her first Taobao live-streaming These record-breaking data reports show that Chinese celebrities are also becoming live-streaming superstars. Live-streaming overview According to the China Statistic Bureau and …

JD.com 618 Revenues Grow 33% Amid COVID-19 Pandemic

Thomas Graziani New WeChat features

618, happening on June 18th, is the second biggest shopping festival in China after Single’s Day. First launched by JD.com, the festival has broken new records this year, amid the COVID-19 pandemic. Record-breaking year for JD.com JD.com broke new records this year, with 269.2 billion RMB of orders during the shopping festival (from June 1st to June 18th). The total …

Douyin Beauty Industry Report

Tingyi Chen New WeChat features

Ocean Insights, a Bytedance subsidiary, released a Douyin Beauty Industry Report 2020. The report shows Douyin is increasingly becoming a good marketing channel for beauty and cosmetics brands. Some highlights for the Douyin beauty industry includes: Daily video view reached 1.2 billion Beauty video content has increased by 228% YoY in 2019, above the average Douyin YoY growth of 192% …

How to Conduct Your Brand’s China Digital Audit?

Thomas Graziani New WeChat features

China is a $1.94 trillion e-commerce market, the largest in the world, and more than three times bigger than the U.S. e-commerce market (source: eMarketer). But it is also a difficult market to enter. What is the potential of YOUR brand in the Chinese market? Depending on your current digital footprint on Chinese social platforms, your launch might be an …

How to select the right trade partner for Tmall and WeChat in China?

Thomas Graziani New WeChat features

With a completely unique ecosystem of social networks and e-commerce platforms such as WeChat and Tmall, China can be a challenging ecosystem to launch your brand. Choosing the right partner can be the most determining factor between success and failure. Here are some guidelines to pick the right company to launch your brand in China. Overview of the Chinese Digital …

How Did COVID-19 Impact Alibaba and Tencent’s Earnings?

Thomas Graziani New WeChat features

Alibaba and Tencent just released their earnings for the period of January to March 2020. A good opportunity to assess the extent to which COVID-19 impacted Chinese online platforms. Alibaba’s Q1 2020 results Alibaba saw overall very good performance YOY, due to the strong resilience of the e-commerce sector. Alibaba E-commerce revenues grew 19% YOY, while Tmall Online Physical Goods …

Douyin Live-streaming Case Studies: ROI and Sales Data

Tingyi Chen New WeChat features

Douyin live-streaming generates lots of buzz lately: Luo Yonghao, the tech KOL & ex-founder of Smartisan smartphone, sold 168 million RMB during his 1st campaign Celebrity Li Xiaolu sold 35 million RMB in her 1st campaign Chairwomen of Glee, a large electronic brand, sold 232K RMB Is Douyin live-streaming the next channel to spend your marketing budget? Or is it too …