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Setting up a WeChat menu can enable users to easily access content about your company or articles you want to share with your customers. Setting up a menu used to require some technical skills, but WeChat now made it easy for you: it is likely you can set it up without any external help (although many companies are still charging …
A bit more than three months ago, Sogou unveiled its new search function for WeChat public accounts. How does it work? What does it mean for us public account operators? Why? The integration of Sogou and WeChat services doesn’t come as a surprise as Tencent acquired a 36.5% stake in Sogou last year. Search is also a good fit for …
In a move who surprised many, WeChat introduced ads to their public platforms. How does it work and why is it such an innovative move? WeChat ads: how does it work? Public accounts on WeChat are similar to very advanced “Facebook pages”: accounts operated by medias or companies for promotion or service purpose. There are two kind of public accounts …
