WeChat groups above 100 people. How to create them?

Thomas Graziani WeChat guides & tips

WeChat enables to create groups in order to exchange with more than one person at the same time. Groups are often used to animate communities for events, frequent meetups or other interest groups. Groups are originally created with a limit of 50 people and can easily be upgraded to 100 people. However you might have seen groups over the 100 …

Marc Zuckerberg needs WeChat to find friends in Tencent ad

Thomas Graziani WeChat news

An ad for WeChat in South Africa depicts Marc Zuckerberg consulting a therapist about his friends unfriending him. The therapist prescription to solve his problem is of course none other than… WeChat In a clever follow-up to this ad, the therapist is faced with lawyers “sent by Mark” and suggests he should use WeChat stickers to “express his emotions” and …

WalktheChat event about WeChat viral marketing this Thursday 23rd of October

Thomas Graziani Events

We are thrilled to organise, this Thursday 23rd of October in Beijing, an event to help companies and individuals learn more about the complex and often misunderstood topic of viral marketing. Read further if you are interested! What is the event about? Our viral marketing event will show you that viral content is not simply the fruit of a random …

WeChat releases “enterprise accounts” to manage companies’ internal processes

Thomas Graziani New WeChat features

They had been announced for a few months already, and here they are: WeChat just opened a third category of public accounts (on top of subscription and service accounts): enterprise accounts (企业号). What are Enterprise accounts? Enterprise accounts are meant for the internal management of a company’s operations through WeChat. As such, they have high visibility, high security and more …

How to easily set up a menu in your WeChat public account

Thomas Graziani WeChat guides & tips

Setting up a WeChat menu can enable users to easily access content about your company or articles you want to share with your customers. Setting up a menu used to require some technical skills, but WeChat now made it easy for you: it is likely you can set it up without any external help (although many companies are still charging …

WeChat ads: how does it work and why it changes everything

Thomas Graziani New WeChat features

In a move who surprised many, WeChat introduced ads to their public platforms. How does it work and why is it such an innovative move? WeChat ads: how does it work? Public accounts on WeChat are similar to very advanced “Facebook pages”: accounts operated by medias or companies for promotion or service purpose. There are two kind of public accounts …