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Anime culture, once considered niche, is now entering mainstream consumer markets in China. By embracing these trends, some brands activated to collaborate with anime games and IPs with millions of impressions. Meanwhile, the growing popularity of anime merchandise has revitalized traditional shopping malls. Female-oriented games are the new collaboration trend “Otome game”, also known as the female-oriented game, is a …
Known as China’s Instagram counterpart, REDNote should not be approached in the same way as Instagram. Here are a few key trends for 2024: Learn more about the complete REDNote marketing guide here. Trend #1 Zoom: Xiaohongshu stores are booming as live-streaming picks up Xiaohongshu has been rapidly expanding its live-streaming e-commerce capabilities as part of a significant pre-IPO effort. …
As 2024 unfolds, REDNote (also called Red or Xiaohongshu) becomes a crucial force in luxury and premium brand marketing. With an anticipated IPO by 2024, REDNote is now a prime China marketing channel. It captivates a wealthy, young urbanite audience, making it a key destination for luxury and premium brands. REDNote (Xiaohongshu) Overview REDNote mainly targets a specific user group: …
Allgrey fashion trend, or 格雷系 in Chinese, which involves the layering of items in different shades of grey, was the major fashion fad in the last months of 2023 going into 2024. Originating amidst the winter season, this trend has seen an extraordinary rise in popularity, growing MoM 29.53X on average from November to January and captivating over 300 million views in relevant topics on Red/Xiaohongshu. In this edition of our micro …
Chinese New Year Marketing Ranking – Luxury Handbags and Shoes Industry Chinese New Year marketing engagements include both brand and organic content. Luxury Sector Chinese New Year Marketing Summary Insights Offline artistic installations The recent Chinese New Year marketing campaigns by luxury brands have showcased a significant uptick in the deployment of offline artistic installations, a testament to the brands’ …
Summary Insights Fashion Marketing Campaign on Douyin may drive 60% of potential transactions out of the platform Douyin launched “Omnichannel Measurement” to monitor the contribution of Douyin marketing to all channel e-commerce conversions and offline business. The Omnichannel Measurement solution from Ocean Engine( Douyin Ads platform) employs two sophisticated algorithm models: MTA (Multiple Touchpoint Attribution) and MMM (Marketing Mix Model). …
The term Yabi (亚比) refers to hardcore subculture advocates who incorporate its aesthetics into their daily lifestyle, especially in fashion. Inspired by subcultures like punk, goth, hippie, grunge, and cyberpunk. 78.6% of Yabi audience is from Gen Z. Yabi’s rise in the fashion domain marks a transformative phase with a remarkable 436% increase from Q4 2022 to Q4 2023. It’s redefining …
The Double 11 Shopping Festival in China has just wrapped up. Although the eCommerce platforms didn’t reveal staggering sales figures as they used to, we observe quite lively social discussions before and after the event. By analyzing the social discussions around Double 11, we can get a sense of who the winning brands are in driving engagement and traffic to …
Chengdu, with its population of 21 million, is rapidly emerging as a pivotal hub for global fashion brands. This city is an attractive alternative to the oversaturated markets of Shanghai and Beijing, offering fresh opportunities in the fashion industry. This analysis delves into the burgeoning fashion trends within the dynamic Sichuan-Chongqing region. Anchored by Chengdu’s rich historical heritage and its …
China’s fashion landscape has witnessed a transformative shift in recent years, as the lines distinguishing men’s and women’s wear have increasingly blurred. Genderless, or gender-neutral fashion, emerges not just as a fleeting trend but as a potent statement of individuality and cultural evolution. Mentions of this fashion-forward movement on the influential platform Red (Xiaohongshu) have seen a surge, doubling in …
