Since the beginning of 2020, WalktheChat experienced accelerating growth: we became the first Shopify Sales Channel enabling sales to China, started offering Douyin and Kuaishou marketing services to our clients, and expanded our Tmall operations. This growth came with a lot of pressure on our operations team. We quickly realized something: our recruitment process wasn’t on par with the company’s …
WeChat has recently been under fire, suffering from intense competition from short video platforms Douyin and Kuaishou. There is however one bright spot for the largest social network in China: WeChat Mini Programs are still booming, both in number of users and engagement rates. Growth and engagement WeChat Mini Program Monthly Active Users (MAUs) grew from 743 million to 829 …
The largest Chinese marketplaces and platforms are already famous abroad: WeChat, Tmall, Red, JD.com, or Douyin don’t need further introduction. But beyond these super-platforms, there exist a large number of niche channels that can help foreign brands sell to China. Need help listing on one of these channels, or would you like to discover more channels to promote your brand? …
Today we share 4 news from the Chinese digital space, from the impact of COVID to WeChat Mini-programs. China’s Internet Usage Back to Pre-COVID levels According to a report by QuestMobile, daily time spent by Chinese users is back to its pre-COVID level. Internet usage boomed during the pandemic, jumping from 6.0 hours per day in December 2019 to 7.3 …
With Douyin, Kuaishou and Red becoming stronger and stronger in the Chinese social media space, it is getting harder for brands to decide which platform to pick. Here is some data that will help you decide where to run KOL campaigns depending on your brand and positioning. Social platforms demographic data In terms of gender, Red and Weibo are heavily …
Today, we study the top-100 best-selling KOL campaigns on Douyin (Chinese version of Tik Tok) during the last 30 days. Our goal: helping you understand how to really sell on Douyin. Note: the period studied ranges from the 17th of June to the 17th of July 2020. The study focuses on top-100 best-selling campaigns. All data comes from Newrank’s Xindou …
This week, we report on a few significant news in the Chinese E-commerce space: Xiaohongshu reduced the commission the platform charges to merchant sales from ~20% to 5%. Weibo posts can now redirect users to WeChat Mini-programs WeChat is testing a new #hashtag# feature Xiaohongshu reduces platform costs In an effort to attract merchants to promote their products on the …
618, happening on June 18th, is the second biggest shopping festival in China after Single’s Day. First launched by JD.com, the festival has broken new records this year, amid the COVID-19 pandemic. Record-breaking year for JD.com JD.com broke new records this year, with 269.2 billion RMB of orders during the shopping festival (from June 1st to June 18th). The total …
China is a $1.94 trillion e-commerce market, the largest in the world, and more than three times bigger than the U.S. e-commerce market (source: eMarketer). But it is also a difficult market to enter. What is the potential of YOUR brand in the Chinese market? Depending on your current digital footprint on Chinese social platforms, your launch might be an …
With a completely unique ecosystem of social networks and e-commerce platforms such as WeChat and Tmall, China can be a challenging ecosystem to launch your brand. Choosing the right partner can be the most determining factor between success and failure. Here are some guidelines to pick the right company to launch your brand in China. Overview of the Chinese Digital …
