Tencent, Alibaba and Baidu are very different companies with one common denominator: diversification. The 3 China tech-leaders are launching forays in many industries, and often end-up in fierce competitions. In which sectors are BAT (Baidu Alibaba Tencent) investing, how, and how much? Financial services and micro-loans Tencent teamed up with China Rapid Finance China Rapid Finance, allegedly the largest online …
Is QQ the new QQ? QQ as a whole is decreasing in popularity, with 832 million users as of Q1 2015, a decrease of 2% over last year. Number of QQ users using smartphones reached 603 million, a 23% YOY increase. Yet, QQ has made tremendous buzz over the last few weeks with the launch of its QQ official account. …
What are original content accounts? Original Content accounts are WeChat public accounts for which the content is verified by Tencent as being unique and not infringing on other accounts copyright. Once a message is approved as Original Content, you can see a special tag appearing on top of the message: The original content tag was previously restricted to articles, but …
As the new-generation of Asian travellers are much more tech-savvy and knowledgeable, travel agencies and hotels have to find new ways to provide a full brand experience to their consumers. WeChat offers the global tourism industry a real opportunity to establish connections with them without necessarily having a physical presence in the country. Let’s see 10 strategies than can be …
WeChat can be used in very different ways depending on your industry. Here are 10 examples to inspire WeChat Food & Beverage business. 1. Delivery service: Order on KFC’s WeChat Official Account (肯德基宅急送官方网站) and get food delivered at your place 10 WeChat Food & Beverage industry case studiesKFC has a WeChat official account dedicated to delivery. The bilingual WeChat website …
Of all the challenges of running a WeChat account, one is particularly difficult to overcome: creating great WeChat content. It is a costly and time consuming process, especially for young or small companies. But a new rule from Tencent just changed everything. Read on… Why is WeChat content so hard? There are two reasons why WeChat content is hard. First …
Weidian is the biggest WeChat e-commerce platform in China. Since it’s release on the 1st of January 2014, it grew to more than 29M shops spead accross the globe (in slightly more than a year, as of the 31st of March 2015). Here is data they just released about their amazing growth.
Mary Meeker’s annual report shares about the state of the web, but what does it say about WeChat? Messaging Apps have the highest level of engagement, WeChat is #3 WeChat also #3 platform in MAU behind WhatsApp and Facebook messenger Asian platforms leading the way in terms of number of function integration, WeChat is a key player Western platforms lagging …
WeChat just released the first oversea Official Account with WeChat payment. And it’s a great one: UNICEF. Support children victim of the Nepal earthquake via WeChat The account was created in reaction to the Nepal earthquake, in order to provide emergency aid. In addition to enabling financial gift for Nepal, it enables donators to focus on giving specific life-enhancing supplies …
