The company DataStory just released WeChat user behavior from 3485 WeChat accounts, collected between August and September 2015. The highlights: – Top reading days are Wednesday and Friday – Top reading time is 7:00pm to 10:00pm – Most active accounts are in the medical industry – Service, e-commerce and airlines are the most represented industries on WeChat Check-out the WeChat …
What are the top performing WeChat accounts? How many views do they get? What are the top performing WeChat accounts in each category? Here are the answers. 1. Top 5 (number of views) In October 2015, the top 5 accounts were People’s Daily (WeChat ID: rmrbwx), CCTV news (WeChat ID: cctvnewscenter), CCTV Finance (WeChat ID: cctvyscj), Traffic Road Conditions (WeChat ID: …
WeChat content produced by public accounts is the bread-and-butter of social content in China. In mid-2015, the number of views of WeChat subscription accounts started to decline. Some popular accounts saw a decline of more than 50% in readership. What is the extent of the issue, and what’s causing it? Performance of top-500 WeChat articles The study is focusing on …
Tencent has been restlessly compared with its Western equivalent, Facebook. Some analysts would praise Tencent for its innovative approach to mobile, O2O and revenue model. Others would treat it as a mere copycat. So, who is leading the way? Who is catching up? Let’s look into it. Two very different companies There are obvious differences between Tencent and Facebook. None …
WeChat Crossborder Payment (WePay) is not particularly new, but to a lot of businesses outside China it can still seem like magic. The concept is simple: customers pay with their regular WeChat account in RMB, and the money directly arrives in your oversea account in the local currency. As of today (October 11th) , it supports 8 foreign currencies: USD, …
Tencent, Alibaba and Baidu are very different companies with one common denominator: diversification. The 3 China tech-leaders are launching forays in many industries, and often end-up in fierce competitions. In which sectors are BAT (Baidu Alibaba Tencent) investing, how, and how much? Financial services and micro-loans Tencent teamed up with China Rapid Finance China Rapid Finance, allegedly the largest online …
Is QQ the new QQ? QQ as a whole is decreasing in popularity, with 832 million users as of Q1 2015, a decrease of 2% over last year. Number of QQ users using smartphones reached 603 million, a 23% YOY increase. Yet, QQ has made tremendous buzz over the last few weeks with the launch of its QQ official account. …
What are original content accounts? Original Content accounts are WeChat public accounts for which the content is verified by Tencent as being unique and not infringing on other accounts copyright. Once a message is approved as Original Content, you can see a special tag appearing on top of the message: The original content tag was previously restricted to articles, but …
As the new-generation of Asian travellers are much more tech-savvy and knowledgeable, travel agencies and hotels have to find new ways to provide a full brand experience to their consumers. WeChat offers the global tourism industry a real opportunity to establish connections with them without necessarily having a physical presence in the country. Let’s see 10 strategies than can be …
