App Today valued at 100 million RMB. Restaurant Boss valued at 100 million RMB. Yitiao raised B round of investment, valued at 600 millionRMB. Car Professor valued at 600 millionRMB… These sky rocketing figures are not the valuation of companies or APP’s, but the valuation of WeChat official accounts. As user stickiness and the amount of content consumed on WeChat keeps growing, investors see growth …
Rumors spreads fast on social medias, and WeChat Moments, a relationship-based social media, is the perfect platform to spread rumors. This creates potential threat to Chinese authorities. The Chinese Academy of Social Sciences (CASS), a state backed institution, revealed a study about “false rumors” on Chinese social medias. WeChat rumors – CASS Report The report states that 7% of false rumors start …
Yesterday, WeChat releases a mobile version of their Official Account content management system (WeChat CMS). Now you can simply manage your WeChat official account from your phone. What can you do with this mobile WeChat CMS? You can use this version of CMS to the the three following things: 1. Check message and reply to users Although this made it so …
If anything, the main change about WeChat lately has been its accelerating pace: more companies are using it, more people are sharing, and each user is involved in a rising quantity of groups. In such a context, trends fade away quickly, and companies much be quick in order to leverage them. Here are 5 social trends that companies managed to leverage …
WeChat accounts don’t simply go viral. Today, we interviewed Jiutian, the creator of a very popular WeChat account, Hi Better Me (女神进化论, WeChat ID: hibetterme), to try to find out the secret of creating a successful WeChat account. Hi Better Me is a WeChat account talking about makeup and lifestyle tips. It has been operating for less than 5 months, and …
Events are a good way to drive O2O interaction. Although WeChat does not offer solution for companies to publish their event and collect payment, a lot 3rd party event platforms do, and some even provide this service for free. We compared the 5 most popular WeChat event platforms in China that provide payment solution, and are all easily sharable on WeChat. …
The above chart is the list of monthly active users of social networks in China. WeChat has 4 times more monthly active users than its closest (non-Tencent-owned) competitor, Weibo. Why is WeChat different from other social networks in China? 1. WeChat is relationship oriented Compared with Weibo and Twitter, which are “interest based networks”, WeChat connects you with the people who …
The launch of Apple Watch in April is renewing the interest for wearable devices and popular sport tracking apps. The good news? Now you can track your steps with WeChat! What does the service do? The service is offered by an official Tencent WeChat account called Weixin Yundong (微信运动). It counts the steps you walked in a day and automatically …
The Chinese internet service market has boomed during the last 2 years, especially with the rising popularity on O2O business model last year. A recent Tencent market research report shows that internet service model has just as much impact on the 2nd and 3rd tier cities as it does for the 1st tier cities (Beijing, Shanghai, Guangzhou and Shenzheng). So which industry is the next gold mine …
With the tension between two Internet giant Alipay and Tencent heated over the Hongbao war on Chinese New Year, the two companies have entered into a “freeze-out” period in which you can no longer access Alipay owned websites like Taobao, Tmall and Xiami (popular music app) though WeChat. A lot of clients ask us if we can help them to process …
