You might have already seem these WeChat HTML5 (H5) campaigns shared on your WeChat Moment: Incoming call from Avengers to promote for the movie service of Dianping. Record breaking 2,000,000 page view in first 6 hours. A viral video introducing an imaginary application called APPmixer. It can can combined any of the two Apps of your choice, for example, Uber + …
As big as Tencent is, the WeChat backend system is far from perfect: Only stores customer messages for 3 days No CRM function Not easy to send targeted message to groups based on location/gender/age or other user characteristics Very limited data analytics for WeChat shop’s performance Cannot track WeChat website’s performance Cannot schedule a specific time to push messages And many other …
Dare to pick up the call from a stranger? HTML5 viral campaigns pretending to be an incoming call are the most eye catching viral campaigns of this year. Here is 5 amazing “incoming call campaigns” you can draw inspiration from for your own branding. Case 1: The unexpected entrance of Wu Yifan Viral score: ★★★★★ Product: Game Target: Young audience who …
App Today valued at 100 million RMB. Restaurant Boss valued at 100 million RMB. Yitiao raised B round of investment, valued at 600 millionRMB. Car Professor valued at 600 millionRMB… These sky rocketing figures are not the valuation of companies or APP’s, but the valuation of WeChat official accounts. As user stickiness and the amount of content consumed on WeChat keeps growing, investors see growth …
Rumors spreads fast on social medias, and WeChat Moments, a relationship-based social media, is the perfect platform to spread rumors. This creates potential threat to Chinese authorities. The Chinese Academy of Social Sciences (CASS), a state backed institution, revealed a study about “false rumors” on Chinese social medias. WeChat rumors – CASS Report The report states that 7% of false rumors start …
Yesterday, WeChat releases a mobile version of their Official Account content management system (WeChat CMS). Now you can simply manage your WeChat official account from your phone. What can you do with this mobile WeChat CMS? You can use this version of CMS to the the three following things: 1. Check message and reply to users Although this made it so …
If anything, the main change about WeChat lately has been its accelerating pace: more companies are using it, more people are sharing, and each user is involved in a rising quantity of groups. In such a context, trends fade away quickly, and companies much be quick in order to leverage them. Here are 5 social trends that companies managed to leverage …
WeChat accounts don’t simply go viral. Today, we interviewed Jiutian, the creator of a very popular WeChat account, Hi Better Me (女神进化论, WeChat ID: hibetterme), to try to find out the secret of creating a successful WeChat account. Hi Better Me is a WeChat account talking about makeup and lifestyle tips. It has been operating for less than 5 months, and …
Events are a good way to drive O2O interaction. Although WeChat does not offer solution for companies to publish their event and collect payment, a lot 3rd party event platforms do, and some even provide this service for free. We compared the 5 most popular WeChat event platforms in China that provide payment solution, and are all easily sharable on WeChat. …
The above chart is the list of monthly active users of social networks in China. WeChat has 4 times more monthly active users than its closest (non-Tencent-owned) competitor, Weibo. Why is WeChat different from other social networks in China? 1. WeChat is relationship oriented Compared with Weibo and Twitter, which are “interest based networks”, WeChat connects you with the people who …
