About the Author

Tingyi Chen

Jenny has 4 years experience as co-founder of a WeChat marketing agency and software platform WalktheChat helping large companies (Deutsche Bank, Cisco, McLaren, Nestlé, Bosch, NFL, Transferwise, etc.) understand and use WeChat. Before joining WalktheChat, she was founder of EatwithChef, private dinning platform. Jenny graduated from University of Illinois at Urbana-Champaign. Contact Jenny: jenny.chen@walkthechat.com

How to buy a WeChat account with millions of followers?

Tingyi Chen WeChat guides & tips, WeChat news

You can invest hundreds of thousands to build a good WeChat platform and acquire followers through advertising and long term content marketing. Or You can take the shortcut: acquire an existing WeChat account with millions of followers.   Discover a multi million dollars market that most people have never heard of.   How do you value a WeChat account? There isn’t any …

Case study: How did LinkedIn get 1 million WeChat followers in 1 year?

Tingyi Chen WeChat news

Zou Tong, lead manager of LinkedIn’s WeChat account, shares the secrets which helped him grow LinkedIn’s WeChat account to 1 million followers within 1 year. Some basic principles when you operate you WeChat account Don’t treat WeChat marketing as a weekday job Zhou says: “One way to rapid grow WeChat follow is to report about current events. This means you have to …

2015 Year-end social media summary- WeChat, Facebook, Twitter and more…

Tingyi Chen WeChat news

We summarized the most important changes of each major social media platform during the year 2015. WeChat WeChat update its features every other week. In 2015, it keeps opening its platform for more advanced customization while encourages high quality original content. January, WeChat first introduce “Original Content” function that protects copyright of articles February, menu function is opened to all verified WeChat account …

5 reasons why Facebook Messenger is better than WeChat

Tingyi Chen WeChat news

WeChat is legendary as China’s “one-stop” platform.  Brand are able to carry out their complete sales cycle all within WeChat: from user acquisition, to payment collection, to customer service.  Facebook now is giving a similar CRM experience for brands to connect with its page followers. How is Facebook Messenger doing compare with WeChat? Short answer: it’s doing great, maybe better! A few numbers: Facebook has 50 million …

Taobao data: What do Chinese buy online?

Tingyi Chen WeChat news

Taobao released a consumer shopping report showing the e-commerce trend in China over the past 5 years.  According to this report, Chinese consumer is showing higher demand in the following industries: healthy food, smart devices, special interest groups, traditional products and sports. Taobao data shows higher demand for healthy food products Health supplement is among the fastest growing market in F&B industry. Within …

[Interview] How to make your WeChat H5 campaign viral?

Tingyi Chen WeChat news

You might have already seem these WeChat HTML5 (H5) campaigns shared on your WeChat Moment: Incoming call from Avengers to promote for the movie service of Dianping. Record breaking 2,000,000 page view in first 6 hours. A viral video introducing an imaginary application called APPmixer. It can can combined any of the two Apps of your choice, for example, Uber + …

5 great WeChat CRM systems, and 3 of them are free!

Tingyi Chen WeChat guides & tips

As big as Tencent is, the WeChat backend system is far from perfect: Only stores customer messages for 3 days No CRM function  Not easy to send targeted message to groups based on location/gender/age or other user characteristics Very limited data analytics for WeChat shop’s performance  Cannot track WeChat website’s performance Cannot schedule a specific time to push messages And many other …